UNDERSTANDING NOSTALGIC CONSUMERS IN A RETAIL ENVIRONMENT: A REVIEW

Katija VOJVODİC

doi:https://doi.org/10.17261/Pressacademia.2017.721

Makale detayları

UNDERSTANDING NOSTALGIC CONSUMERS IN A RETAIL ENVIRONMENT: A REVIEW

Yazarlar:

Katija VOJVODİC

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Management Marketing and Logistics 2017 Vol.4 Issue 4, pp.327-334

Belge Tipi:

Makale

Yayın Tarihi:

12/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000742321

Sıklık:

Üç Aylık

eISSN:

2148-6670

DOI:

https://doi.org/10.17261/Pressacademia.2017.721

Özet:

 


Purpose -  The role of
nostalgia in the context of retailing is an intriguing area of research.
However, previous research has mainly focused on consumer nostalgia in the
context of product advertising. This paper aims to identify the main features
of consumers’ retail nostalgia and to determine a framework for classification
and analysis. 


Methodology -  The paper
presents the results of an extensive review of the recent literature on the
role of nostalgia in the retail context and consumer-related behaviour. 


Findings - Useful insigths for both retailers and marketers are
provided in order to better understand the concept of consumer nostalgia and to
enhance the overall retail experience of nostalgic consumers. Consequently, it
helps target and capture the segment of nostalgic consumers more effectively.

Conclusion - The paper summarizes the relevant retail-related
research on consumer nostalgia and provides a framework for an improved
understanding of nostalgic consumers in the retailing environment. 



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Makale detayları

UNDERSTANDING NOSTALGIC CONSUMERS IN A RETAIL ENVIRONMENT: A REVIEW

Yazarlar: Katija VOJVODİC

Yayıncı: PressAcademia

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Journal of Management Marketing and Logistics 2017 Vol.4 Issue 4, pp.327-334

Belge Tipi: Makale

Yayın Tarihi: 12/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000742321

Sıklık: Üç Aylık

eISSN: 2148-6670

DOI: https://doi.org/10.17261/Pressacademia.2017.721

Sayı

Yazarlar:

Katija VOJVODİC

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Management Marketing and Logistics 2017 Vol.4 Issue 4, pp.327-334

Belge Tipi:

Makale

Yayın Tarihi:

12/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000742321

Sıklık:

Üç Aylık

eISSN:

2148-6670

DOI:

https://doi.org/10.17261/Pressacademia.2017.721