THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON AFFECTIVE COMMITMENT TO THE EMPLOYEER BRAND: ROLE OF ETHICAL CLIMATE AND ORGANIZATIONAL BASED SELF-ESTEEM

Pelin Kanten; Selahattin Kanten; Merve Gozde Durmaz; Babur Mirici

doi:https://doi.org/10.17261/Pressacademia.2017.422

Makale detayları

THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON AFFECTIVE COMMITMENT TO THE EMPLOYEER BRAND: ROLE OF ETHICAL CLIMATE AND ORGANIZATIONAL BASED SELF-ESTEEM

Yazarlar:

Pelin Kanten | Selahattin Kanten | Merve Gozde Durmaz | Babur Mirici

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler

Dergi:

PressAcademia Procedia 2017 Vol.3 Issue 1, pp.367-377

Belge Tipi:

Makale

Yayın Tarihi:

6/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000776222

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2017.422

Özet:

 


This study
aims to investigate the effect of corporate social responsibility on affective
commitment to the employer brand and the mediating roles of organizational
based self-esteem and ethical climate. Within the literature, studies suggest
that some organizational factors lead to employees’ affective commitment to the
brand levels increasing.  Therefore,
corporate social responsibility, organization based self-esteem and ethical
climate are considered as predictors’ of employees affective commitment to the
employer brand in scope of the study. For the purpose of the research, the data
which are collected from 135 employees in automotive industry by the survey
method are analyzed by using hierarchical regression analysis. According to the
results of study, it is found out that all dimensions of corporate social
responsibility which are labeled as ethical, legal, discretionary and economic
have positive and significant effect on employees affective commitment to the
employer brand. However, organizational based self-esteem and ethical climate
have positive and significant effect on employees’ affective commitment to the
employer brand. In addition, organizational based self-esteem and ethical
climate have mediating role between corporate social responsibility dimensions
and affective commitment to the employer brand. 





 


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Makale detayları

THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON AFFECTIVE COMMITMENT TO THE EMPLOYEER BRAND: ROLE OF ETHICAL CLIMATE AND ORGANIZATIONAL BASED SELF-ESTEEM

Yazarlar: Pelin Kanten | Selahattin Kanten | Merve Gozde Durmaz | Babur Mirici

Yayıncı: PressAcademia

Ana Başlıklar: Sosyal Bilimler

Dergi: PressAcademia Procedia 2017 Vol.3 Issue 1, pp.367-377

Belge Tipi: Makale

Yayın Tarihi: 6/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000776222

Sıklık: Üç Yıllık

eISSN: 2459-0762

DOI: https://doi.org/10.17261/Pressacademia.2017.422

Sayı

Yazarlar:

Pelin Kanten | Selahattin Kanten | Merve Gozde Durmaz | Babur Mirici

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler

Dergi:

PressAcademia Procedia 2017 Vol.3 Issue 1, pp.367-377

Belge Tipi:

Makale

Yayın Tarihi:

6/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000776222

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2017.422