Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Tatyana Borisovna KURBATSKAYA; Svetlana Georgievna DOBROTVORSKAYA; Pavel Nikolayevich USTİN

Makale detayları

Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Yazarlar:

Tatyana Borisovna KURBATSKAYA | Svetlana Georgievna DOBROTVORSKAYA | Pavel Nikolayevich USTİN

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Review of Management and Marketing 2016 Vol.6 Issue 1, pp.73-78

Belge Tipi:

Makale

Yayın Tarihi:

2/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000822705

Sıklık:

İki Aylık

eISSN:

2146-4405

Özet:

 

The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.

Makale detayları

Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Yazarlar: Tatyana Borisovna KURBATSKAYA | Svetlana Georgievna DOBROTVORSKAYA | Pavel Nikolayevich USTİN

Yayıncı: İlhan ÖZTÜRK

Dergi: International Review of Management and Marketing 2016 Vol.6 Issue 1, pp.73-78

Belge Tipi: Makale

Yayın Tarihi: 2/2016

Belge Dili: Türkçe

Document ID (Org No.): 2000822705

Sıklık: İki Aylık

eISSN: 2146-4405

Sayı

Yazarlar:

Tatyana Borisovna KURBATSKAYA | Svetlana Georgievna DOBROTVORSKAYA | Pavel Nikolayevich USTİN

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Review of Management and Marketing 2016 Vol.6 Issue 1, pp.73-78

Belge Tipi:

Makale

Yayın Tarihi:

2/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000822705

Sıklık:

İki Aylık

eISSN:

2146-4405