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THE EFFECT OF IN-GAME PRODUCT PLACEMENT ON ATTITUDE TOWARDS IN-GAME ADVERTISEMENTS AND IN-GAME PURCHASE INTENTION: A STUDY ON YOUNG CONSUMERS
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Erciyes University Journal of Faculty of Economics and Administrative Sciences 2022 Issue 61, pp.385-406
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Erciyes University Journal of Faculty of Economics and Administrative Sciences 2022 Issue 61, pp.385-406
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