ANALYZING MOBILE BANKING QUALITY FACTORS UNDER NEUTROSOPHIC SET PERSPECTIVE:            A CASE STUDY OF TURKEY

Serpil ALTİNİRMAK; Basil OKOTH; Mustafa ERGÜN; Caglar KARAMASA

doi:https://doi.org/10.17261/Pressacademia.2017.746

Makale detayları

ANALYZING MOBILE BANKING QUALITY FACTORS UNDER NEUTROSOPHIC SET PERSPECTIVE: A CASE STUDY OF TURKEY

Yazarlar:

Serpil ALTİNİRMAK | Basil OKOTH | Mustafa ERGÜN | Caglar KARAMASA

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Economics Finance and Accounting 2017 Vol.4 Issue 4, pp.354-367

Belge Tipi:

Makale

Yayın Tarihi:

12/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000738754

Sıklık:

Üç Aylık

eISSN:

2148-6697

DOI:

https://doi.org/10.17261/Pressacademia.2017.746

Özet:

 


Purpose
-   Mobile banking, also known as
m-banking, provides low cost, innovative and easily accessible services to
customers with technological developments as compared to retail banking. In
this context, m-banking quality factors of the banks are considered to be
important issues for customers. The aim of this study is to analyze the
m-banking quality factors and to rank banks offering this service in Turkey
under incomplete, inconsistent and indeterminate information.    


Methodology
-   First linguistic expressions
of experts are converted to crisp values via approximation approach proposed by
Chen and Hwang. Then, the Single Valued Neutrosophic Set (SVNS) based entropy,
which deals with incomplete, indeterminate and inconsistent environment better
than fuzzy set, is used to rank the banks providing m-banking services in
Turkey.

Findings- Findings
show that the Denizbank has the best performance in m-banking applications
followed by TEB and ING. Additionally, in terms of entropy weights, response
time was found to be the most important criterion followed by accessibility,
accuracy and trust. Conclusion- Banks
could consider the criteria of response time, accessibility, accuracy and trust
for improving the performance in mbanking services implementation.



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Makale detayları

ANALYZING MOBILE BANKING QUALITY FACTORS UNDER NEUTROSOPHIC SET PERSPECTIVE: A CASE STUDY OF TURKEY

Yazarlar: Serpil ALTİNİRMAK | Basil OKOTH | Mustafa ERGÜN | Caglar KARAMASA

Yayıncı: PressAcademia

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Journal of Economics Finance and Accounting 2017 Vol.4 Issue 4, pp.354-367

Belge Tipi: Makale

Yayın Tarihi: 12/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000738754

Sıklık: Üç Aylık

eISSN: 2148-6697

DOI: https://doi.org/10.17261/Pressacademia.2017.746

Sayı

Yazarlar:

Serpil ALTİNİRMAK | Basil OKOTH | Mustafa ERGÜN | Caglar KARAMASA

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Economics Finance and Accounting 2017 Vol.4 Issue 4, pp.354-367

Belge Tipi:

Makale

Yayın Tarihi:

12/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000738754

Sıklık:

Üç Aylık

eISSN:

2148-6697

DOI:

https://doi.org/10.17261/Pressacademia.2017.746