Examining Online Reviews for Restaurants: The Example of Google Maps

Pelin Koç; Nur Neşe Şahin

Makale detayları

Examining Online Reviews for Restaurants: The Example of Google Maps

Yazarlar:

Pelin Koç | Nur Neşe Şahin

Yayıncı:

Izmir Katip Celebi University

Ana Başlıklar:

Gastronomi | Turizm Politikası | Turist Davranışı ve Ziyaretçi Deneyimi

Dergi:

Uluslararası Güncel Turizm Araştırmaları Dergisi Vol.7 Issue 2, pp.66-79

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001307612

pISSN:

2587-1528

Anahtar kelimeler:

Özet:

 Online reviews have a significant impact on various aspects of consumers lives, and one area where online reviews hold considerable influence is in consumers restaurant choices. Platforms that allow online reviews and star ratings about restaurants have become the most important source of information for modern restaurant selection. The information obtained from online sources holds great importance in shaping consumers preferences. In the conducted study, an analysis of online reviews was performed using content analysis on Google Maps for 1st-class restaurants categorized as Restaurants within Tourism Enterprise Certified Facilities located in the Aegean region. A total of 2,633 comments, comprising both textual feedback and star ratings were analyzed for 22 accessed restaurants. The online reviews were evaluated in five categories: food, service, atmosphere, price and location and amenities. It was observed that the category with the highest number of evaluations in the online reviews was atmosphere. Following atmosphere, the categories with the highest number of evaluations were food, service, price, and location  amenities. Furthermore, the analyzed comments have been examined in two main categories: positive and negative. It has been determined that the restaurants included in the study received a higher number of positive online reviews compared to negative ones. Based on this, it is predicted that converting online reviews entirely into positive ones, which are known to have a significant influence on consumer preferences, would be effective in increasing the level of restaurant popularity. The current research is considered significant in providing guidance to restaurant managers.

 Online reviews have a significant impact on various aspects of consumers lives, and one area where online reviews hold considerable influence is in consumers restaurant choices. Platforms that allow online reviews and star ratings about restaurants have become the most important source of information for modern restaurant selection. The information obtained from online sources holds great importance in shaping consumers preferences. In the conducted study, an analysis of online reviews was performed using content analysis on Google Maps for 1st-class restaurants categorized as Restaurants within Tourism Enterprise Certified Facilities located in the Aegean region. A total of 2,633 comments, comprising both textual feedback and star ratings were analyzed for 22 accessed restaurants. The online reviews were evaluated in five categories: food, service, atmosphere, price and location and amenities. It was observed that the category with the highest number of evaluations in the online reviews was atmosphere. Following atmosphere, the categories with the highest number of evaluations were food, service, price, and location  amenities. Furthermore, the analyzed comments have been examined in two main categories: positive and negative. It has been determined that the restaurants included in the study received a higher number of positive online reviews compared to negative ones. Based on this, it is predicted that converting online reviews entirely into positive ones, which are known to have a significant influence on consumer preferences, would be effective in increasing the level of restaurant popularity. The current research is considered significant in providing guidance to restaurant managers.

 Online reviews have a significant impact on various aspects of consumers lives, and one area where online reviews hold considerable influence is in consumers restaurant choices. Platforms that allow online reviews and star ratings about restaurants have become the most important source of information for modern restaurant selection. The information obtained from online sources holds great importance in shaping consumers preferences. In the conducted study, an analysis of online reviews was performed using content analysis on Google Maps for 1st-class restaurants categorized as Restaurants within Tourism Enterprise Certified Facilities located in the Aegean region. A total of 2,633 comments, comprising both textual feedback and star ratings were analyzed for 22 accessed restaurants. The online reviews were evaluated in five categories: food, service, atmosphere, price and location and amenities. It was observed that the category with the highest number of evaluations in the online reviews was atmosphere. Following atmosphere, the categories with the highest number of evaluations were food, service, price, and location  amenities. Furthermore, the analyzed comments have been examined in two main categories: positive and negative. It has been determined that the restaurants included in the study received a higher number of positive online reviews compared to negative ones. Based on this, it is predicted that converting online reviews entirely into positive ones, which are known to have a significant influence on consumer preferences, would be effective in increasing the level of restaurant popularity. The current research is considered significant in providing guidance to restaurant managers.

 Çevrimiçi yorumlar, tüketicilerin yaşamlarında birçok alanda etkili olmaktadır. Çevrimiçi yorumların önemli oranda etkili olduğu alanlardan biri de tüketicilerin restoran seçimleridir. Restoranlar hakkında çevrimiçi yorum ve yıldız derecelendirmesi yapmaya imkân tanıyan platformlar, çağımızın restoran seçimlerinde başvurulan en önemli bilgi kaynağı haline gelmiştir. Çevrimiçi kaynaklardan elde edilen bu bilgiler, tüketicilerin tercihlerini şekillendirmek açısından ciddi öneme sahiptir. Yapılan çalışmada; Ege bölgesinde yer alan Turizm İşletmesi Belgeli Tesisler içerisinde lokanta kategorisinde bulunan 1. sınıf restoranlara ait Google Haritalar üzerinden yapılmış çevrimiçi yorumlar içerik analizi ile incelenmiştir. Erişilen 22 restoran için hem metin geri bildirimlerine hem de yıldız derecelendirmesine sahip 2633 adet yorumun analizi yapılmıştır. Çevrimiçi yorumlar; yemek, hizmet, atmosfer, fiyat, konum ve imkânlar olmak üzere beş kategoride değerlendirilmiştir. Çevrimiçi yorumlarda en fazla değerlendirmenin atmosfer kategorisi için yapıldığı görülmüştür. Atmosferi takiben en fazla değerlendirmeye sahip kategoriler yemek, hizmet, fiyat ve konumimkânlar kategorisi olmuştur. Ayrıca incelenen yorumlar, olumlu ve olumsuz olmak üzere iki temel kategoride de ayrıca analiz edilmiştir. Araştırma kapsamında yer alan restoranlar için olumlu çevrimiçi yorumların fazla, olumsuz çevrimiçi yorumların da olumlulara göre daha az olduğu tespit edilmiştir. Buradan yola çıkarak; tüketici tercihlerinde oldukça etkili olduğu bilinen çevrimiçi yorumların restoranlar tarafından tamamen olumlu yorumlara çevrilmesinin restoranların tercih edilme düzeylerini arttırma konusunda etkili olacağı öngörülmektedir. Mevcut araştırmanın restoran yöneticilerine yol gösterme açısından önemli olduğu düşünülmektedir.

Makale detayları

Examining Online Reviews for Restaurants: The Example of Google Maps

Yazarlar:

Pelin Koç | Nur Neşe Şahin

Yayıncı:

Izmir Katip Celebi University

Ana Başlıklar:

Gastronomi | Turizm Politikası | Turist Davranışı ve Ziyaretçi Deneyimi

Dergi:

Uluslararası Güncel Turizm Araştırmaları Dergisi Vol.7 Issue 2, pp.66-79

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001307612

pISSN:

2587-1528

Tourism

Gastronomy

Online Reviews

Restaurant Reviews

Google MapsTurizm

Gastronomi

Çevrimiçi Yorumlar

Restoran Yorumları

Google Haritalar

Sayı

Makale detayları

Yazarlar: Pelin Koç | Nur Neşe Şahin

Yayıncı: Izmir Katip Celebi University

Ana Başlıklar: Gastronomi | Turizm Politikası | Turist Davranışı ve Ziyaretçi Deneyimi

Dergi: Uluslararası Güncel Turizm Araştırmaları Dergisi Vol.7 Issue 2, pp.66-79

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001307612

pISSN: 2587-1528

Sayı

Yazarlar:

Pelin Koç | Nur Neşe Şahin

Yayıncı:

Izmir Katip Celebi University

Ana Başlıklar:

Gastronomi | Turizm Politikası | Turist Davranışı ve Ziyaretçi Deneyimi

Dergi:

Uluslararası Güncel Turizm Araştırmaları Dergisi Vol.7 Issue 2, pp.66-79

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001307612

pISSN:

2587-1528