INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT

Fabíola F. BRİTO; Flávio De São Pedro FİLHO; İrene Y. T. SAKUNO; Carolina Y. V. WATANABE; Maria B. A. C. TOURİNHO; Sâmia L. M. BENEVİDES

doi:https://doi.org/10.18769/ijasos.280335

Makale detayları

INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT

Yazarlar:

Fabíola F. BRİTO | Flávio De São Pedro FİLHO | İrene Y. T. SAKUNO | Carolina Y. V. WATANABE | Maria B. A. C. TOURİNHO | Sâmia L. M. BENEVİDES

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

IJASOS- International E-journal of Advances in Social Sciences 2016 Vol.2 Issue 6, pp.620-630

Belge Tipi:

Makale

Yayın Tarihi:

12/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000717337

DOI:

https://doi.org/10.18769/ijasos.280335

Özet:

 


This paper
focuses on studying for innovation to the strategic alliances in agribusiness
in a wholesale market in the city of Porto Velho, Rondônia. It is supported by
the Systems Theory in which Nolasco et al. (2014) introduced the idea of a set
of elements interconnected to form a global whole in which a system emerges with
specific characteristics and properties that cannot be found in isolation. The
specific objectives of the paper were to: (1) consider the main components of the
strategic alliances focused on wholesaler agribusiness in Porto Velho; (2) analyze
the functional scenario of the fundamental alliance of the agribusiness under
study and (3) propose pro-innovation measures as a competitive strategy in this
agribusiness. It uses the 5W2H tool (Viana et al, 2013), which serves as an
action plan, in that it pre-supposes the action of means and activities, so a
target will only be achieved if a good plan of action precedes it. In addition,
it uses the Ishikawa Diagram, also known as a cause-effect diagram (Sasdelli 2012),
which identifies the causes of the  problem central to the paper and it also uses SWOT
analysis, a structural administration tool, to analyse the internal and
external environment in order to formulate strategies for the weaknesses of an
organization (Neto 2011). The procedure adopted is documentary research, in which
Schwartz et al. (2014), recommends, consults and presents files in several
typologies. The results are shown in tables, figures and graphs for the sake of
clarity. This research found that the owner of an enterprise was unaware of the
concept of a strategic alliance of the benefits that these alliances could
bring to an enterprise regarding its financing and varied facilities,
contributing much to reduce the costs for the enterprise. Regarding the subject
of the interview, it was proposed many competitive advantages that the
wholesaler in the study could gain thereby.


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Makale detayları

INNOVATION IN AGRIBUSINESS AS A STRATEGY FOR REGIONAL DEVELOPMENT

Yazarlar: Fabíola F. BRİTO | Flávio De São Pedro FİLHO | İrene Y. T. SAKUNO | Carolina Y. V. WATANABE | Maria B. A. C. TOURİNHO | Sâmia L. M. BENEVİDES

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: IJASOS- International E-journal of Advances in Social Sciences 2016 Vol.2 Issue 6, pp.620-630

Belge Tipi: Makale

Yayın Tarihi: 12/2016

Belge Dili: Türkçe

Document ID (Org No.): 2000717337

DOI: https://doi.org/10.18769/ijasos.280335

Sayı

Yazarlar:

Fabíola F. BRİTO | Flávio De São Pedro FİLHO | İrene Y. T. SAKUNO | Carolina Y. V. WATANABE | Maria B. A. C. TOURİNHO | Sâmia L. M. BENEVİDES

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

IJASOS- International E-journal of Advances in Social Sciences 2016 Vol.2 Issue 6, pp.620-630

Belge Tipi:

Makale

Yayın Tarihi:

12/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000717337

DOI:

https://doi.org/10.18769/ijasos.280335