TECHNOLOGICAL BRANCH INVESTMENTS IN PHYSICAL BRANCHING STRATEGIES OF SMALL AND MEDIUM SCALE BANKS

Selman Ortakoy

doi:https://doi.org/10.17261/Pressacademia.2017.535

Makale detayları

TECHNOLOGICAL BRANCH INVESTMENTS IN PHYSICAL BRANCHING STRATEGIES OF SMALL AND MEDIUM SCALE BANKS

Yazarlar:

Selman Ortakoy

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler

Dergi:

PressAcademia Procedia 2017 Vol.4 Issue 1, pp.199-212

Belge Tipi:

Makale

Yayın Tarihi:

6/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000776829

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2017.535

Özet:

 


Despite the increasing trend in
online channels, small and medium-sized banks, whose physical coverage is still
low in Turkey, are still required to invest in physical channels. In that
sense, investments in technological branches could be an alternative for banks.
The technological branches, hybrid channels between the physical branch and the
internet/ mobile channels, are also presented as a different channel model in
order to increase the penetration of the bank's new geographical locations. In
this regard, XTM Branches of a medium scale Bank has been taken as a
technological branch example. The bank's XTM Branch investment and the physical
branch option have been compared to a cost-based approach. It has been
questioned how many additional potential locations in Turkey could be chosen in
accordance with this Bank’s Branch Location Decision Parameters if the Bank
decides to invest in XTM Branches rather than classic physical branches.  


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Makale detayları

TECHNOLOGICAL BRANCH INVESTMENTS IN PHYSICAL BRANCHING STRATEGIES OF SMALL AND MEDIUM SCALE BANKS

Yazarlar: Selman Ortakoy

Yayıncı: PressAcademia

Ana Başlıklar: Sosyal Bilimler

Dergi: PressAcademia Procedia 2017 Vol.4 Issue 1, pp.199-212

Belge Tipi: Makale

Yayın Tarihi: 6/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000776829

Sıklık: Üç Yıllık

eISSN: 2459-0762

DOI: https://doi.org/10.17261/Pressacademia.2017.535

Sayı

Yazarlar:

Selman Ortakoy

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler

Dergi:

PressAcademia Procedia 2017 Vol.4 Issue 1, pp.199-212

Belge Tipi:

Makale

Yayın Tarihi:

6/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000776829

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2017.535