The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour

Vikas KUMAR; Jogendra Kumar NAYAK

Makale detayları

The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour

Yazarlar:

Vikas KUMAR | Jogendra Kumar NAYAK

Yayıncı:

Akdeniz University

Dergi:

Advances in Hospitality and Tourism Research (AHTR) 2014 Vol.2 Issue 2, pp.24-44

Belge Tipi:

Makale

Yayın Tarihi:

9/2014

Belge Dili:

Türkçe

Document ID (Org No.):

2000447427

Sıklık:

Üç Aylık

eISSN:

2148-7316

pISSN:

2147-9100

Özet:

 

The main objective of this study is to investigate the relationships
  among self-congruity, functional congruity, satisfaction,
  attachment, and loyalty in tourism context. The sample of 253
  international tourists was collected in Shimla, a famous holiday
  destination of India. Using structural equation modelling
  technique (SEM), the study findings reveal that self-congruity
  positively influences destination satisfaction which in turn affects
  destination loyalty directly and also indirectly through
  destination attachment. On the contrary, functional congruity
  failed to show any relationship to destination satisfaction. In
  addition, self-congruity emerged as a significant predictor of
  functional congruity. The study findings offer important
  implications for both tourism practitioners and academicians.

Makale detayları

The Role of Self-Congruity and Functional Congruity in Influencing Tourists’ Post Visit Behaviour

Yazarlar: Vikas KUMAR | Jogendra Kumar NAYAK

Yayıncı: Akdeniz University

Dergi: Advances in Hospitality and Tourism Research (AHTR) 2014 Vol.2 Issue 2, pp.24-44

Belge Tipi: Makale

Yayın Tarihi: 9/2014

Belge Dili: Türkçe

Document ID (Org No.): 2000447427

Sıklık: Üç Aylık

eISSN: 2148-7316

pISSN: 2147-9100

Sayı

Yazarlar:

Vikas KUMAR | Jogendra Kumar NAYAK

Yayıncı:

Akdeniz University

Dergi:

Advances in Hospitality and Tourism Research (AHTR) 2014 Vol.2 Issue 2, pp.24-44

Belge Tipi:

Makale

Yayın Tarihi:

9/2014

Belge Dili:

Türkçe

Document ID (Org No.):

2000447427

Sıklık:

Üç Aylık

eISSN:

2148-7316

pISSN:

2147-9100