A BALANCED SCORECARD  APPLICATION IN TURKISH FINANCIAL SECTOR USING BUSINESS INTELLIGENCE

Abdulkadir HIZIROĞLU; Muazzez Pinar YUKAY BORA; Ourania ARETA

Makale detayları

A BALANCED SCORECARD APPLICATION IN TURKISH FINANCIAL SECTOR USING BUSINESS INTELLIGENCE

Yazarlar:

Abdulkadir HIZIROĞLU | Muazzez Pinar YUKAY BORA | Ourania ARETA

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of eBusiness and eGovernment Studies 2013 Vol.5 Issue 2, pp.1-11

Belge Tipi:

Makale

Yayın Tarihi:

11/2013

Belge Dili:

Türkçe

Document ID (Org No.):

2000810431

Sıklık:

İki Yıllık

eISSN:

2146-0744

Özet:

 

The previous work during the past decade in the area of performance management has underlined that  focusing only on financial performance indicators when measuring business performance could be  inadequate in today’s fierce competitive environment. Modern performance indicators, such as variety  of the products and services, service quality, and customer satisfaction, have become more important  for corporations, especially for the businesses operating in financial sector. This study provides an  application of business performance management via taking into account non-financial performance  indicators. The application is based on balanced scorecard methodology in which business intelligence  technologies were utilised. The main aim of the study is to offer a methodology in order to improve  operational performance. The empirical assessment of the methodology was carried out in a  commercial bank operating in the Turkish financial sector. The results of the study indicated that the  proposed methodology facilitated the company to increase some of its operational performance  indicators including customer satisfaction, business processes and capacity, core competencies and  efficiency of information technology usage. Therefore, it is believed that the empirical work that was  carried out in this study can stand as an example for future balance scorecard applications in the same  application domains.

Makale detayları

A BALANCED SCORECARD APPLICATION IN TURKISH FINANCIAL SECTOR USING BUSINESS INTELLIGENCE

Yazarlar: Abdulkadir HIZIROĞLU | Muazzez Pinar YUKAY BORA | Ourania ARETA

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of eBusiness and eGovernment Studies 2013 Vol.5 Issue 2, pp.1-11

Belge Tipi: Makale

Yayın Tarihi: 11/2013

Belge Dili: Türkçe

Document ID (Org No.): 2000810431

Sıklık: İki Yıllık

eISSN: 2146-0744

Sayı

Yazarlar:

Abdulkadir HIZIROĞLU | Muazzez Pinar YUKAY BORA | Ourania ARETA

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of eBusiness and eGovernment Studies 2013 Vol.5 Issue 2, pp.1-11

Belge Tipi:

Makale

Yayın Tarihi:

11/2013

Belge Dili:

Türkçe

Document ID (Org No.):

2000810431

Sıklık:

İki Yıllık

eISSN:

2146-0744