The relationship between animations on digital platforms and the toy industry: Netflix example

Şadi Karaşahinoğlu; Ahmet Dönmez

Makale detayları

The relationship between animations on digital platforms and the toy industry: Netflix example

Yazarlar:

Şadi Karaşahinoğlu | Ahmet Dönmez

Yayıncı:

Ordu University

Ana Başlıklar:

Canlandırma-Animasyon | Bilgisayar Oyunları ve Animasyon

Dergi:

Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi Vol.15 Issue 2, pp.1066-1097

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001343380

pISSN:

1309-9302

Anahtar kelimeler:

Özet:

 Animation and toy industries, as two important parts of the concept of entertainment, are in a relationship that nourishes and shapes each other. Toys have a long history as entertaining and educational tools that develop childrens imagination and creativity. At the same time, popular animated characters and stories play an important role in the design and marketing of toys. Children may prefer to collect toys representing their favorite animated characters, which may increase interest in the animation industry. On the other hand, a successful animated film or television series can create the potential to generate additional income through toy and product sales. Therefore, the relationship between the toy and animation industries is of great importance both commercially and culturally, creating an ecosystem that supports each other and grows together. With the rise of digitalization, especially with the millennium, internet-based platforms have started to change viewing practices. This change has also affected the development of the aforementioned industries. In the article, the historical development of the toy and animation industry was examined; expert opinions and concrete data were tried to be conveyed through description and content analysis method. Within the scope of the study, it was concluded that there is an intense relationship between the toy and animation industry, and this relationship has been strengthened with the widespread use of digital platforms. In addition, it is aimed to create a Turkish resource for stakeholders and literature on the subject.

 Animation and toy industries, as two important parts of the concept of entertainment, are in a relationship that nourishes and shapes each other. Toys have a long history as entertaining and educational tools that develop childrens imagination and creativity. At the same time, popular animated characters and stories play an important role in the design and marketing of toys. Children may prefer to collect toys representing their favorite animated characters, which may increase interest in the animation industry. On the other hand, a successful animated film or television series can create the potential to generate additional income through toy and product sales. Therefore, the relationship between the toy and animation industries is of great importance both commercially and culturally, creating an ecosystem that supports each other and grows together. With the rise of digitalization, especially with the millennium, internet-based platforms have started to change viewing practices. This change has also affected the development of the aforementioned industries. In the article, the historical development of the toy and animation industry was examined; expert opinions and concrete data were tried to be conveyed through description and content analysis method. Within the scope of the study, it was concluded that there is an intense relationship between the toy and animation industry, and this relationship has been strengthened with the widespread use of digital platforms. In addition, it is aimed to create a Turkish resource for stakeholders and literature on the subject.

 Animation and toy industries, as two important parts of the concept of entertainment, are in a relationship that nourishes and shapes each other. Toys have a long history as entertaining and educational tools that develop childrens imagination and creativity. At the same time, popular animated characters and stories play an important role in the design and marketing of toys. Children may prefer to collect toys representing their favorite animated characters, which may increase interest in the animation industry. On the other hand, a successful animated film or television series can create the potential to generate additional income through toy and product sales. Therefore, the relationship between the toy and animation industries is of great importance both commercially and culturally, creating an ecosystem that supports each other and grows together. With the rise of digitalization, especially with the millennium, internet-based platforms have started to change viewing practices. This change has also affected the development of the aforementioned industries. In the article, the historical development of the toy and animation industry was examined; expert opinions and concrete data were tried to be conveyed through description and content analysis method. Within the scope of the study, it was concluded that there is an intense relationship between the toy and animation industry, and this relationship has been strengthened with the widespread use of digital platforms. In addition, it is aimed to create a Turkish resource for stakeholders and literature on the subject.

 Animasyon ve oyuncak endüstrileri, eğlence kavramının önemli iki parçası olarak, birbirlerini besleyen ve şekillendiren bir ilişki içerisindedir. Oyuncaklar, çocukların hayal güçlerini ve yaratıcılıklarını geliştiren, eğlenceli ve eğitici araçlar olarak uzun bir tarihsel geçmişe sahiptir. Aynı zamanda, popüler animasyon karakterleri ve hikayeleri, oyuncakların tasarımında ve pazarlanmasında önemli bir rol oynamaktadır. Çocuklar sevdikleri animasyon karakterlerini temsil eden oyuncakları koleksiyonlarında görmeyi tercih edebilmekte bu olgu animasyon endüstrisine olan ilgiyi arttırabilmektedir. Diğer yandan, başarılı bir animasyon filmi veya televizyon dizisi, oyuncak ve ürün satışları yoluyla ek gelir elde etme potansiyelini yaratabilmektedir. Dolayısıyla, oyuncak ve animasyon endüstrileri arasındaki ilişki hem ticari hem de kültürel açıdan büyük öneme sahiptir. İki sektör, birbirlerini destekleyen ve birlikte büyüyen bir ekosistem oluşturmaktadır. Özellikle milenyumla birlikte yükselişe geçen dijitalleşmeyle birlikte internet temelli platformlar izleme pratiklerini de değiştirmeye başlamıştır. Bu değişim adı geçen endüstrilerin de gelişimini etkilemiştir. Bununla birlikte makalede oyuncak ve animasyon endüstrisinin tarihsel gelişimi irdelenmiş; uzman görüşleri ve somut veriler, betimleme ve içerik analiz yöntemiyle aktarılmaya çalışılmıştır. Çalışma kapsamında oyuncak ve animasyon endüstrisi arasında yoğun ilişki olduğu sonucuna varılmış, dijital platformların yaygınlaşmasıyla bu ilişkinin güçlendiği kanaatine varılmıştır. Bununla birlikte konuyla ilgili paydaşlara ve literatüre bir Türkçe kaynak oluşturulması hedeflenmiştir.

Makale detayları

The relationship between animations on digital platforms and the toy industry: Netflix example

Yazarlar:

Şadi Karaşahinoğlu | Ahmet Dönmez

Yayıncı:

Ordu University

Ana Başlıklar:

Canlandırma-Animasyon | Bilgisayar Oyunları ve Animasyon

Dergi:

Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi Vol.15 Issue 2, pp.1066-1097

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001343380

pISSN:

1309-9302

Animation

cartoon

toy

children

digital platforms

video on demandAnimasyon

çizgi film

oyuncak

çocuk

dijital platformlar

seç-izle

Sayı

Makale detayları

Yazarlar: Şadi Karaşahinoğlu | Ahmet Dönmez

Yayıncı: Ordu University

Ana Başlıklar: Canlandırma-Animasyon | Bilgisayar Oyunları ve Animasyon

Dergi: Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi Vol.15 Issue 2, pp.1066-1097

Belge Tipi: Makale

Yayın Tarihi: 6/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001343380

pISSN: 1309-9302

Sayı

Yazarlar:

Şadi Karaşahinoğlu | Ahmet Dönmez

Yayıncı:

Ordu University

Ana Başlıklar:

Canlandırma-Animasyon | Bilgisayar Oyunları ve Animasyon

Dergi:

Ordu Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Araştırmaları Dergisi Vol.15 Issue 2, pp.1066-1097

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001343380

pISSN:

1309-9302