REVIEW OF ACADEMIC STUDIES PUBLISHED IN THE FIELD OF TYPOGRAPHY IN GRAPHIC DESIGN EDUCATION:  A BIBLIOMETRIC ANALYSIS

Necati Vardar; Assoc. Prof. Cagrı Gumus; Bülent Bingöl

Makale detayları

REVIEW OF ACADEMIC STUDIES PUBLISHED IN THE FIELD OF TYPOGRAPHY IN GRAPHIC DESIGN EDUCATION: A BIBLIOMETRIC ANALYSIS

Yazarlar:

Necati Vardar | Assoc. Prof. Cagrı Gumus | Bülent Bingöl

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Güzel Sanatlar

Dergi:

Sanat ve Tasarım Dergisi Issue 33, pp.57-72

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001317721

pISSN:

1308-2264

Anahtar kelimeler:

Özet:

 Typography is produced from the Greek typos and graphia, which means form writing, and means writing in an appropriate way. Typography, which is created with elements such as typeface, size, line length spacing, etc., can be defined as a visual and functional arrangement and design language that communicates with the reader with these elements. Typography is a basic element of literary and visual communication, and while it facilitates the understanding of the message by increasing the legibility of the texts, it also plays an important role in the effective communication of written texts. Typography also expresses a design language. While typography emphasises the formal and aesthetic aspect of writing, it also fulfils a functional purpose. The texts that facilitate the message to reach the target audience make it easier for the target audience to understand the message to be given, while making communication easier. For this reason, typography has a critical importance in advertising, graphic design, book printing and other written communication fields. Today, typography is also considered as an art for many people. Typography is not only an art branch, but also a science. Typography includes issues such as legibility of typefaces, font selection, arrangement rules and mathematical measurement of typefaces. In this study, it is aimed to examine the scientificacademic studies published on typography in graphic design education by using bibliometric analysis method. Within the scope of the research, case study, one of the qualitative research designs, was used. In the study, the Web of Science WoS database was searched using the keyword typography. All fields was selected as the search criterion. The studies published between 1976-2020 were included in the study. The bibliometric data of 1332 scientificacademic studies in this field in WoS constituted the data set of the study. The analyses were made with the VOSviewer programme and the trends in the field of typography in recent years were shown.

 Typography is produced from the Greek typos and graphia, which means form writing, and means writing in an appropriate way. Typography, which is created with elements such as typeface, size, line length spacing, etc., can be defined as a visual and functional arrangement and design language that communicates with the reader with these elements. Typography is a basic element of literary and visual communication, and while it facilitates the understanding of the message by increasing the legibility of the texts, it also plays an important role in the effective communication of written texts. Typography also expresses a design language. While typography emphasises the formal and aesthetic aspect of writing, it also fulfils a functional purpose. The texts that facilitate the message to reach the target audience make it easier for the target audience to understand the message to be given, while making communication easier. For this reason, typography has a critical importance in advertising, graphic design, book printing and other written communication fields. Today, typography is also considered as an art for many people. Typography is not only an art branch, but also a science. Typography includes issues such as legibility of typefaces, font selection, arrangement rules and mathematical measurement of typefaces. In this study, it is aimed to examine the scientificacademic studies published on typography in graphic design education by using bibliometric analysis method. Within the scope of the research, case study, one of the qualitative research designs, was used. In the study, the Web of Science WoS database was searched using the keyword typography. All fields was selected as the search criterion. The studies published between 1976-2020 were included in the study. The bibliometric data of 1332 scientificacademic studies in this field in WoS constituted the data set of the study. The analyses were made with the VOSviewer programme and the trends in the field of typography in recent years were shown.

 Typography is produced from the Greek typos and graphia, which means form writing, and means writing in an appropriate way. Typography, which is created with elements such as typeface, size, line length spacing, etc., can be defined as a visual and functional arrangement and design language that communicates with the reader with these elements. Typography is a basic element of literary and visual communication, and while it facilitates the understanding of the message by increasing the legibility of the texts, it also plays an important role in the effective communication of written texts. Typography also expresses a design language. While typography emphasises the formal and aesthetic aspect of writing, it also fulfils a functional purpose. The texts that facilitate the message to reach the target audience make it easier for the target audience to understand the message to be given, while making communication easier. For this reason, typography has a critical importance in advertising, graphic design, book printing and other written communication fields. Today, typography is also considered as an art for many people. Typography is not only an art branch, but also a science. Typography includes issues such as legibility of typefaces, font selection, arrangement rules and mathematical measurement of typefaces. In this study, it is aimed to examine the scientificacademic studies published on typography in graphic design education by using bibliometric analysis method. Within the scope of the research, case study, one of the qualitative research designs, was used. In the study, the Web of Science WoS database was searched using the keyword typography. All fields was selected as the search criterion. The studies published between 1976-2020 were included in the study. The bibliometric data of 1332 scientificacademic studies in this field in WoS constituted the data set of the study. The analyses were made with the VOSviewer programme and the trends in the field of typography in recent years were shown.

 Tipografi Yunancada biçim yazı anlamına gelen typos ve graphia üretilmiştir ve uygun bir biçimde yazmak anlamına gelmektedir. Yazı karakteri, boyutu, satır uzunluğu boşluklama vb. unsurlarla oluşturulan tipografi, bu unsurlarla okuyucuyla iletişim kuran görsel ve işlevsel bir düzenleme, tasarım dili olarak tanımlanabilir. Tipografi, yazınsal ve görsel iletişimin temel bir unsuru olup, metinlerin okunaklılığını artırarak mesajın anlaşılmasını kolaylaştırırken, yazılı metinlerin de etkili iletişim kurmasında önemli bir rol oynamaktadır. Tipografi aynı zamanda bir tasarım dilini de ifade etmektedir. Tipografi, yazının biçimsel ve estetik yönünü vurgularken, aynı zamanda işlevsel bir amacı da yerine getirir. Mesajın hedef kitleye ulaşmasını kolaylaştıran yazılar, hedef kitlenin verilmek istenen mesajı anlamalarını kolaylaştırırken, iletişimi de daha kolay hale getirmektedir. Bu nedenle tipografi, reklamcılık, grafik tasarım, kitap basımı ve diğer yazılı iletişim alanlarında kritik bir öneme sahiptir. Günümüzde, tipografi birçok kişi için bir sanat olarak da kabul edilir. Tipografi sadece bir sanat dalı olmayıp, aynı zamanda bir bilim olarak öne çıkmaktadır. Tipografi, yazı karakterlerinin legibilitesi okunabilirlik, yazı tipi seçimi, düzenleme kuralları ve yazı karakterlerinin matematiksel ölçümlemesi gibi konuları da içermektedir. Bu çalışmada, grafik tasarım eğitiminde tipografiyle ilgili yayımlanan bilimselakademik çalışmaların bibliyometrik analiz yöntemi kullanarak incelenmesi amaçlanmaktadır. Araştırma kapsamında, nitel araştırma desenlerinden vakadurum çalışması case study kullanılmıştır. Çalışmada, Web of Science WoS veri tabanında typography anahtar kelimesi kullanılarak arama yapılmıştır. Arama ölçütü olarak tüm alanlar seçilmiştir. Araştırmaya 1976-2020 yılları arasında yayımlanan çalışmalar dâhil edilmiştir. WoSta bu alanda yer alan 1332 bilimselakademik çalışmaya ait bibliyometrik veri, çalışmanın veri setini oluşturmuştur. Analizler VOSviewer programı ile yapılmış olup tipografi alanına dair son yıllara ait eğilimler gösterilmiştir.

Makale detayları

REVIEW OF ACADEMIC STUDIES PUBLISHED IN THE FIELD OF TYPOGRAPHY IN GRAPHIC DESIGN EDUCATION: A BIBLIOMETRIC ANALYSIS

Yazarlar:

Necati Vardar | Assoc. Prof. Cagrı Gumus | Bülent Bingöl

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Güzel Sanatlar

Dergi:

Sanat ve Tasarım Dergisi Issue 33, pp.57-72

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001317721

pISSN:

1308-2264

Typography

Graphic Design

Legibility

Readability

DesignGrafik Tasarım

Kolaylıkla Okunabilirlik

Tipografi

Okunabilirlik

Tasarım

Sayı

Makale detayları

Yazarlar: Necati Vardar | Assoc. Prof. Cagrı Gumus | Bülent Bingöl

Yayıncı: Ankara Hacı Bayram Veli University

Ana Başlıklar: Güzel Sanatlar

Dergi: Sanat ve Tasarım Dergisi Issue 33, pp.57-72

Belge Tipi: Makale

Yayın Tarihi: 1/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001317721

pISSN: 1308-2264

Sayı

Yazarlar:

Necati Vardar | Assoc. Prof. Cagrı Gumus | Bülent Bingöl

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Güzel Sanatlar

Dergi:

Sanat ve Tasarım Dergisi Issue 33, pp.57-72

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001317721

pISSN:

1308-2264