Bibliometric Analysis of Academic Publications on Financial And Non-Financial Performance in Agricultural Products E-Commerce

Yeşim Tuba Ülger; Esen Gürbüz

Makale detayları

Bibliometric Analysis of Academic Publications on Financial And Non-Financial Performance in Agricultural Products E-Commerce

Yazarlar:

Yeşim Tuba Ülger | Esen Gürbüz

Yayıncı:

Nigde Omer Halisdemir University

Ana Başlıklar:

Ekonomi | İşletme ve Yönetim Müfredatı ve Öğretimi

Dergi:

Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.7 Issue 1, pp.261-280

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001353021

pISSN:

2687-5306

Anahtar kelimeler:

Özet:

 Today, the way consumers purchase agricultural products is not limited to the physical market, but is also undergoing a digital transformation. This situation directs consumers to e-commerce, which offers many conveniences. The rapid spread of e-commerce due to technological developments offers many opportunities for increased performance in the agricultural sector. This study aims to conduct a bibliometric analysis of scientific publications focusing on financial and non-financial performance in relation to the marketing of agricultural products in e-commerce environments. Within the scope of the research, 950 publications scanned with the keywords agricultural and e-commerce in the Web of Science WoS database between the years 2000-2024, 83 publications reached with the keyword financial performance and 1 publication determined with the keyword non-financial performance were analyzed. In the study, which was limited to open-access articles, the distribution of publications by year, publication types, subject headings, the most productive countries, institutions, authors and journals were evaluated by using the VOSviewer program developed for bibliometric analysis. The findings revealed that publications on agricultural e-commerce have increased significantly in recent years and that China, in particular, has made a great contribution to academic production in this field. The study contributes to the understanding of trends in the literature in terms of the development of digital agricultural applications.

 Today, the way consumers purchase agricultural products is not limited to the physical market, but is also undergoing a digital transformation. This situation directs consumers to e-commerce, which offers many conveniences. The rapid spread of e-commerce due to technological developments offers many opportunities for increased performance in the agricultural sector. This study aims to conduct a bibliometric analysis of scientific publications focusing on financial and non-financial performance in relation to the marketing of agricultural products in e-commerce environments. Within the scope of the research, 950 publications scanned with the keywords agricultural and e-commerce in the Web of Science WoS database between the years 2000-2024, 83 publications reached with the keyword financial performance and 1 publication determined with the keyword non-financial performance were analyzed. In the study, which was limited to open-access articles, the distribution of publications by year, publication types, subject headings, the most productive countries, institutions, authors and journals were evaluated by using the VOSviewer program developed for bibliometric analysis. The findings revealed that publications on agricultural e-commerce have increased significantly in recent years and that China, in particular, has made a great contribution to academic production in this field. The study contributes to the understanding of trends in the literature in terms of the development of digital agricultural applications.

 Today, the way consumers purchase agricultural products is not limited to the physical market, but is also undergoing a digital transformation. This situation directs consumers to e-commerce, which offers many conveniences. The rapid spread of e-commerce due to technological developments offers many opportunities for increased performance in the agricultural sector. This study aims to conduct a bibliometric analysis of scientific publications focusing on financial and non-financial performance in relation to the marketing of agricultural products in e-commerce environments. Within the scope of the research, 950 publications scanned with the keywords agricultural and e-commerce in the Web of Science WoS database between the years 2000-2024, 83 publications reached with the keyword financial performance and 1 publication determined with the keyword non-financial performance were analyzed. In the study, which was limited to open-access articles, the distribution of publications by year, publication types, subject headings, the most productive countries, institutions, authors and journals were evaluated by using the VOSviewer program developed for bibliometric analysis. The findings revealed that publications on agricultural e-commerce have increased significantly in recent years and that China, in particular, has made a great contribution to academic production in this field. The study contributes to the understanding of trends in the literature in terms of the development of digital agricultural applications.

 Günümüzde tüketicilerin tarım ürünlerini satın alma şekli, sadece fiziksel pazarla sınırlı kalmayıp, dijital dönüşüme uğramaktadır. Bu durum tüketicileri pek çok kolaylık sunan e-ticarete yönlendirmektedir. E-ticaretin teknolojik gelişmelerin etkisiyle hızla yaygınlaşması, tarım sektöründe performans artışına yönelik pek çok fırsat sunmaktadır. Bu çalışma, tarım ürünlerinin e-ticaret ortamlarında pazarlanmasıyla ilişkili olarak finansal ve finansal olmayan performansa odaklanan bilimsel yayınların bibliyometrik analizini gerçekleştirmeyi amaçlamaktadır. Araştırma kapsamında 2000-2024 yılları arasında Web of Science WoS veri tabanında yer alan agricultural ve e-commerce anahtar kelimeleriyle taranan 950 yayın ile financial performance anahtar kelimesiyle ulaşılan 83 yayın ve non-financial performance anahtar kelimesi ile belirlenen 1 yayın analiz edilmiştir. Erişime açık olan makalelerle sınırlandırılan çalışmada bibliyometrik analiz için geliştirilen VOSviewer programından yararlanılarak; yayınların yıllara göre dağılımı, yayın türleri, konu başlıkları, en üretken ülkeler, kurumlar, yazarlar ve dergiler değerlendirilmiştir. Elde edilen bulgular, tarımsal e-ticaret konusundaki yayınların son yıllarda belirgin bir artış gösterdiğini ve özellikle Çinin bu alandaki akademik üretime büyük katkı sunduğunu ortaya koymuştur. Çalışma, dijital tarım uygulamalarının gelişimi açısından literatürdeki eğilimlerin anlaşılmasına katkı sağlamaktadır.

Makale detayları

Bibliometric Analysis of Academic Publications on Financial And Non-Financial Performance in Agricultural Products E-Commerce

Yazarlar:

Yeşim Tuba Ülger | Esen Gürbüz

Yayıncı:

Nigde Omer Halisdemir University

Ana Başlıklar:

Ekonomi | İşletme ve Yönetim Müfredatı ve Öğretimi

Dergi:

Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.7 Issue 1, pp.261-280

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001353021

pISSN:

2687-5306

E-Commerce of Agricultural Product

Financial Performance

Non-Financial Performance

Bibliometric AnalysisTarım Ürünlerinin E-Ticareti

Finansal Performans

Finansal Olmayan Performans

Bibliyometrik Analiz

Sayı

Makale detayları

Yazarlar: Yeşim Tuba Ülger | Esen Gürbüz

Yayıncı: Nigde Omer Halisdemir University

Ana Başlıklar: Ekonomi | İşletme ve Yönetim Müfredatı ve Öğretimi

Dergi: Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.7 Issue 1, pp.261-280

Belge Tipi: Makale

Yayın Tarihi: 6/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001353021

pISSN: 2687-5306

Sayı

Yazarlar:

Yeşim Tuba Ülger | Esen Gürbüz

Yayıncı:

Nigde Omer Halisdemir University

Ana Başlıklar:

Ekonomi | İşletme ve Yönetim Müfredatı ve Öğretimi

Dergi:

Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.7 Issue 1, pp.261-280

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001353021

pISSN:

2687-5306