THE POTENTIAL OF TWITTER IMAGES FOR GALVANIZING CITIZENS TO COLLECTIVE ACTION

Özen Baş

Makale detayları

THE POTENTIAL OF TWITTER IMAGES FOR GALVANIZING CITIZENS TO COLLECTIVE ACTION

Yazarlar:

Özen Baş

Yayıncı:

Gumushane University

Dergi:

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.11 Issue 2, pp.1462-1509

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001300136

pISSN:

2146-3301

Anahtar kelimeler:

Özet:

 This experiment explored the mobilizing potential of image-only tweets about Black Lives Matter protests compared to text-only tweets to stimulate collective action among Caucasians. A 2 tweet modality: image vs. textual x 3 tweet content type: anger-evoking, efficacy-eliciting, neutral, between-subjects design was employed with collective action intent as the dependent variable. Contrary to expectation, the results produced no evidence that image-based tweets are more effective than text-based ones, or that emotional content is better than non-emotional content, at motivating citizens to become politically engaged. Anger-evoking, image-based protest tweets were only marginally more galvanizing among Caucasians than non-anger evoking image-based tweets. However, the results showed that efficacy-eliciting textual tweets stoked greater intention to participate than efficacy-eliciting image tweets. Furthermore, men, more than women, were more inclined to get involved in social protests after viewing anger-evoking images. Women, on the other hand were more inspired to take protest action than men after exposure to efficacy-eliciting images.

 This experiment explored the mobilizing potential of image-only tweets about Black Lives Matter protests compared to text-only tweets to stimulate collective action among Caucasians. A 2 tweet modality: image vs. textual x 3 tweet content type: anger-evoking, efficacy-eliciting, neutral, between-subjects design was employed with collective action intent as the dependent variable. Contrary to expectation, the results produced no evidence that image-based tweets are more effective than text-based ones, or that emotional content is better than non-emotional content, at motivating citizens to become politically engaged. Anger-evoking, image-based protest tweets were only marginally more galvanizing among Caucasians than non-anger evoking image-based tweets. However, the results showed that efficacy-eliciting textual tweets stoked greater intention to participate than efficacy-eliciting image tweets. Furthermore, men, more than women, were more inclined to get involved in social protests after viewing anger-evoking images. Women, on the other hand were more inspired to take protest action than men after exposure to efficacy-eliciting images.

 This experiment explored the mobilizing potential of image-only tweets about Black Lives Matter protests compared to text-only tweets to stimulate collective action among Caucasians. A 2 tweet modality: image vs. textual x 3 tweet content type: anger-evoking, efficacy-eliciting, neutral, between-subjects design was employed with collective action intent as the dependent variable. Contrary to expectation, the results produced no evidence that image-based tweets are more effective than text-based ones, or that emotional content is better than non-emotional content, at motivating citizens to become politically engaged. Anger-evoking, image-based protest tweets were only marginally more galvanizing among Caucasians than non-anger evoking image-based tweets. However, the results showed that efficacy-eliciting textual tweets stoked greater intention to participate than efficacy-eliciting image tweets. Furthermore, men, more than women, were more inclined to get involved in social protests after viewing anger-evoking images. Women, on the other hand were more inspired to take protest action than men after exposure to efficacy-eliciting images.

 Bu deney, yalnızca görsel içeren Tweetlerin yalnızca metin içeren Tweetlerle karşılaştırıldığında, Beyaz Amerikalıları Black Lives Matter protestoları için kolektif eylemi teşvik etmek potansiyelini test etmiştir. Bağımlı değişken olarak kolektif eyleme katılma isteği kullanılarak, 2 Tweet modu: sadece görsel-sadece metinsel x 3 Tweet içerik türü: öfke uyandıran, etkinlik efficacy uyandıran, nötr şeklinde denekler arası deney tasarım uygulanmıştır. Beklentinin aksine bulgularda, vatandaşları siyasete katılmaya motive etmede sadece görsel içeren Tweetlerin sadece metinsel Tweetlerden daha etkili olduğuna veya öfke uyandıran içeriğin uyandırmayan içeriklerden daha etkili olduğuna dair hiçbir kanıt bulunamamıştır. Öfke uyandıran, görsel temelli sosyal protesto Tweetlerinin, Beyaz Amerikalılar arasında öfke uyandırmayan görsel Tweetlere göre yalnızca marjinal olarak daha fazla harekete geçirici olduğu bulunmuştur. Bununla birlikte, sonuçlar, kolektif etkinlik efficacy uyandıran metinsel Tweetlerin, etkinlik ortaya çıkaran görsel Tweetlerden daha fazla kolektif eyleme katılım niyeti uyandırdığını gösterdi. Dahası, öfke uyandıran görsellere maruz kaldıktan sonra erkekler, kadınlardan daha fazla toplumsal protestolara katılma eğilimi göstermiştir. Öte yandan kadınlar, etkinlik ortaya çıkaran görsel içeriklere maruz kaldıktan sonra protesto eyleminde bulunma konusunda erkeklerden daha istek belirtmişlerdir.

Makale detayları

THE POTENTIAL OF TWITTER IMAGES FOR GALVANIZING CITIZENS TO COLLECTIVE ACTION

Yazarlar:

Özen Baş

Yayıncı:

Gumushane University

Dergi:

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.11 Issue 2, pp.1462-1509

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001300136

pISSN:

2146-3301

Social media

Social protests

Collective action

Emotions

ImagesSosyal medya

Sosyal protestolar

Kolektif eylem

Duygular

Görseller

Sayı

Makale detayları

Yazarlar: Özen Baş

Yayıncı: Gumushane University

Dergi: Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.11 Issue 2, pp.1462-1509

Belge Tipi: Makale

Yayın Tarihi: 9/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001300136

pISSN: 2146-3301

Sayı

Yazarlar:

Özen Baş

Yayıncı:

Gumushane University

Dergi:

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi Vol.11 Issue 2, pp.1462-1509

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001300136

pISSN:

2146-3301