DECISION-MAKING STYLES OF CONSUMERS IN TURKEY AND AZERBAIJAN: A CONSUMER STYLES INVENTORY APPROACH

Erkan ÖZDEMİR; Zaur OMAROV

Makale detayları

DECISION-MAKING STYLES OF CONSUMERS IN TURKEY AND AZERBAIJAN: A CONSUMER STYLES INVENTORY APPROACH

Yazarlar:

Erkan ÖZDEMİR | Zaur OMAROV

Yayıncı:

Sema AY

Dergi:

Paradoks Ekonomi Sosyoloji ve Politika Dergisi 2017 Vol.13 Issue 1, pp.59-79

Belge Tipi:

Makale

Yayın Tarihi:

3/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000583125

Sıklık:

İki Yıllık

pISSN:

1305-7979

Özet:

 


Consumers
make purchasing decisions based on different criteria. These criteria, which
can be considered in many different titles such as price, quality, fashion,
entertainment, also shape the purchasing decision-making styles of consumers. Consumers
can be divided into market segments according to decision-making styles. This
study aims to determine the decision-making styles of
consumers in Turkey and Azerbaijan and compare the decision-making styles of
consumers in the two countries.
The data collected by means of face-to-face interview with consumers living in Turkey and Azerbaijan were
analyzed by factor analysis.  As a result
of the study, seven consumer decision-making styles were found in Turkey and
four consumer decision-making styles in Azerbaijan. These factors were similar to those found in
other countries.

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Makale detayları

DECISION-MAKING STYLES OF CONSUMERS IN TURKEY AND AZERBAIJAN: A CONSUMER STYLES INVENTORY APPROACH

Yazarlar: Erkan ÖZDEMİR | Zaur OMAROV

Yayıncı: Sema AY

Dergi: Paradoks Ekonomi Sosyoloji ve Politika Dergisi 2017 Vol.13 Issue 1, pp.59-79

Belge Tipi: Makale

Yayın Tarihi: 3/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000583125

Sıklık: İki Yıllık

pISSN: 1305-7979

Sayı

Yazarlar:

Erkan ÖZDEMİR | Zaur OMAROV

Yayıncı:

Sema AY

Dergi:

Paradoks Ekonomi Sosyoloji ve Politika Dergisi 2017 Vol.13 Issue 1, pp.59-79

Belge Tipi:

Makale

Yayın Tarihi:

3/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000583125

Sıklık:

İki Yıllık

pISSN:

1305-7979