INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES

İddi MAKOMBE; Muhajir KACHWAMBA

Makale detayları

INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES

Yazarlar:

İddi MAKOMBE | Muhajir KACHWAMBA

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of eBusiness and eGovernment Studies 2011 Vol.3 Issue 2, pp.79-89

Belge Tipi:

Makale

Yayın Tarihi:

11/2011

Belge Dili:

Türkçe

Document ID (Org No.):

2000810601

Sıklık:

İki Yıllık

eISSN:

2146-0744

Özet:

 

While Internet marketing is a well known phenomenon in the private business sector, the concept is still new in the public sector. This article explores the application of Internet marketing techniques in the public sector using investment Promotion Agencies as case study. Findings indicate that Internet marketing is used by Investment Promotion Agencies for disseminating branding and promotion information. Moreover, perceived benefits of Internet marketing and their implications on FDI inflows are discussed.

Makale detayları

INTERNET MARKETING IN THE PUBLIC SECTOR: THE CASE OF INVESTMENT PROMOTION AGENCIES

Yazarlar: İddi MAKOMBE | Muhajir KACHWAMBA

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of eBusiness and eGovernment Studies 2011 Vol.3 Issue 2, pp.79-89

Belge Tipi: Makale

Yayın Tarihi: 11/2011

Belge Dili: Türkçe

Document ID (Org No.): 2000810601

Sıklık: İki Yıllık

eISSN: 2146-0744

Sayı

Yazarlar:

İddi MAKOMBE | Muhajir KACHWAMBA

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of eBusiness and eGovernment Studies 2011 Vol.3 Issue 2, pp.79-89

Belge Tipi:

Makale

Yayın Tarihi:

11/2011

Belge Dili:

Türkçe

Document ID (Org No.):

2000810601

Sıklık:

İki Yıllık

eISSN:

2146-0744