A RESEARCH ON THE FACTORS AFFECTING THE PREFERENCE OF THE DEVICES AND ENVIRONMENTS IN WHICH TELEVISION DRAMAS ARE WATCHED

Özlem Çağlan Bilsel; Seçkin Özmen

Makale detayları

A RESEARCH ON THE FACTORS AFFECTING THE PREFERENCE OF THE DEVICES AND ENVIRONMENTS IN WHICH TELEVISION DRAMAS ARE WATCHED

Yazarlar:

Özlem Çağlan Bilsel | Seçkin Özmen

Yayıncı:

Istanbul Aydin University

Dergi:

İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 3, pp.383-400

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001293241

pISSN:

2757-7252

Anahtar kelimeler:

Özet:

 Media convergence, which occurs due to the development and spread of new communication technologies, enables new audience experiences. In this context, it is a current research area that the audience watches television programs from which devices and environments. From this point of view, this study aims to determine the new audience experiences by revealing the variables that affect the choice of the devices and environments in which dramas, one of the television programs types, are watched. In the study, a scale based on field research was developed, and the devices and environments in which the participants watched television dramas were tried to be determined within the scope of demographic variables. In the study applied on 18 and 55 years old, the participants were included in the research by modeling on the particular population from the sampling technique based on probability calculations. Therefore, the specific main mass of the study consists of the participants watching television dramas. The people selected according to the sample structure in question were determined as n240, and the k03 design factor was used. As a result of the study, it was concluded that variables such as gender, age, marital status, education level, and socio-economic status affected the devices and environments in that the participants preferred to watch television dramas and showed significant differences. Concerning this, it has been seen that media convergence offers participants an alternative viewing experience in different environments.

 Media convergence, which occurs due to the development and spread of new communication technologies, enables new audience experiences. In this context, it is a current research area that the audience watches television programs from which devices and environments. From this point of view, this study aims to determine the new audience experiences by revealing the variables that affect the choice of the devices and environments in which dramas, one of the television programs types, are watched. In the study, a scale based on field research was developed, and the devices and environments in which the participants watched television dramas were tried to be determined within the scope of demographic variables. In the study applied on 18 and 55 years old, the participants were included in the research by modeling on the particular population from the sampling technique based on probability calculations. Therefore, the specific main mass of the study consists of the participants watching television dramas. The people selected according to the sample structure in question were determined as n240, and the k03 design factor was used. As a result of the study, it was concluded that variables such as gender, age, marital status, education level, and socio-economic status affected the devices and environments in that the participants preferred to watch television dramas and showed significant differences. Concerning this, it has been seen that media convergence offers participants an alternative viewing experience in different environments.

 Media convergence, which occurs due to the development and spread of new communication technologies, enables new audience experiences. In this context, it is a current research area that the audience watches television programs from which devices and environments. From this point of view, this study aims to determine the new audience experiences by revealing the variables that affect the choice of the devices and environments in which dramas, one of the television programs types, are watched. In the study, a scale based on field research was developed, and the devices and environments in which the participants watched television dramas were tried to be determined within the scope of demographic variables. In the study applied on 18 and 55 years old, the participants were included in the research by modeling on the particular population from the sampling technique based on probability calculations. Therefore, the specific main mass of the study consists of the participants watching television dramas. The people selected according to the sample structure in question were determined as n240, and the k03 design factor was used. As a result of the study, it was concluded that variables such as gender, age, marital status, education level, and socio-economic status affected the devices and environments in that the participants preferred to watch television dramas and showed significant differences. Concerning this, it has been seen that media convergence offers participants an alternative viewing experience in different environments.

 Media convergence, which occurs due to the development and spread of new communication technologies, enables new audience experiences. In this context, it is a current research area that the audience watches television programs from which devices and environments. From this point of view, this study aims to determine the new audience experiences by revealing the variables that affect the choice of the devices and environments in which dramas, one of the television programs types, are watched. In the study, a scale based on field research was developed, and the devices and environments in which the participants watched television dramas were tried to be determined within the scope of demographic variables. In the study applied on 18 and 55 years old, the participants were included in the research by modeling on the particular population from the sampling technique based on probability calculations. Therefore, the specific main mass of the study consists of the participants watching television dramas. The people selected according to the sample structure in question were determined as n240, and the k03 design factor was used. As a result of the study, it was concluded that variables such as gender, age, marital status, education level, and socio-economic status affected the devices and environments in that the participants preferred to watch television dramas and showed significant differences. Concerning this, it has been seen that media convergence offers participants an alternative viewing experience in different environments.

Makale detayları

A RESEARCH ON THE FACTORS AFFECTING THE PREFERENCE OF THE DEVICES AND ENVIRONMENTS IN WHICH TELEVISION DRAMAS ARE WATCHED

Yazarlar:

Özlem Çağlan Bilsel | Seçkin Özmen

Yayıncı:

Istanbul Aydin University

Dergi:

İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 3, pp.383-400

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001293241

pISSN:

2757-7252

Television Dramas

Convergence

Demography

Audience

VariablesTelevision Dramas

Convergence

Demography

Audience

Variables

Sayı

Makale detayları

Yazarlar: Özlem Çağlan Bilsel | Seçkin Özmen

Yayıncı: Istanbul Aydin University

Dergi: İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 3, pp.383-400

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001293241

pISSN: 2757-7252

Sayı

Yazarlar:

Özlem Çağlan Bilsel | Seçkin Özmen

Yayıncı:

Istanbul Aydin University

Dergi:

İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi Vol.15 Issue 3, pp.383-400

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001293241

pISSN:

2757-7252