REPUTATION MANEGEMENT IN ENVIROMENT: VIRTUAL COMMUNICATION APPLICATION OF BANKS

Mehmet Ferhat Erdoğan; Tuğçe Boran

Makale detayları

REPUTATION MANEGEMENT IN ENVIROMENT: VIRTUAL COMMUNICATION APPLICATION OF BANKS

Yazarlar:

Mehmet Ferhat Erdoğan | Tuğçe Boran

Yayıncı:

Karabuk University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

International Journal of Communication and Media Research Vol.4 Issue 1, pp.1-20

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001311139

pISSN:

2757-7414

Anahtar kelimeler:

Özet:

 Today, institutions follow technological developments by considering the increasing competitive conditions. In this context, it is observed that global competition affects businesses and can lead businesses to crises if not followed. Today, corporate businesses can both minimize these processes and use them to improve their corporate reputation through virtual environments. Virtual environments are technological channels that have reached international dimensions since the 2000s through internet technology and corporate websites. In this study, virtual communication methods and practices of banks operating in Turkey through corporate websites in the virtual environment were examined. Within the scope of the study, descriptive content analysis and survey model methods were used as research methods. The enterprises that make up the sample of the study were selected as Akbank, Garanti BBVA and Denizbank. In this context, the collection of data was examined in six dimensions as ease of use, visual attractiveness, informativeness, entertaining, reputation management based on the features that should be found in a corporate website. According to the results of the data obtained from the research findings, the positive and negative aspects of Akbank, Garanti BBVA and Denizbank regarding service delivery and advertisements on their corporate websites were determined. While the number of links, service announcements and thematic colors on the websites of the banks are seen as positive in terms of corporate reputation, the inability to personalize the website has been determined as a negative reputation management factor.

 Today, institutions follow technological developments by considering the increasing competitive conditions. In this context, it is observed that global competition affects businesses and can lead businesses to crises if not followed. Today, corporate businesses can both minimize these processes and use them to improve their corporate reputation through virtual environments. Virtual environments are technological channels that have reached international dimensions since the 2000s through internet technology and corporate websites. In this study, virtual communication methods and practices of banks operating in Turkey through corporate websites in the virtual environment were examined. Within the scope of the study, descriptive content analysis and survey model methods were used as research methods. The enterprises that make up the sample of the study were selected as Akbank, Garanti BBVA and Denizbank. In this context, the collection of data was examined in six dimensions as ease of use, visual attractiveness, informativeness, entertaining, reputation management based on the features that should be found in a corporate website. According to the results of the data obtained from the research findings, the positive and negative aspects of Akbank, Garanti BBVA and Denizbank regarding service delivery and advertisements on their corporate websites were determined. While the number of links, service announcements and thematic colors on the websites of the banks are seen as positive in terms of corporate reputation, the inability to personalize the website has been determined as a negative reputation management factor.

 Today, institutions follow technological developments by considering the increasing competitive conditions. In this context, it is observed that global competition affects businesses and can lead businesses to crises if not followed. Today, corporate businesses can both minimize these processes and use them to improve their corporate reputation through virtual environments. Virtual environments are technological channels that have reached international dimensions since the 2000s through internet technology and corporate websites. In this study, virtual communication methods and practices of banks operating in Turkey through corporate websites in the virtual environment were examined. Within the scope of the study, descriptive content analysis and survey model methods were used as research methods. The enterprises that make up the sample of the study were selected as Akbank, Garanti BBVA and Denizbank. In this context, the collection of data was examined in six dimensions as ease of use, visual attractiveness, informativeness, entertaining, reputation management based on the features that should be found in a corporate website. According to the results of the data obtained from the research findings, the positive and negative aspects of Akbank, Garanti BBVA and Denizbank regarding service delivery and advertisements on their corporate websites were determined. While the number of links, service announcements and thematic colors on the websites of the banks are seen as positive in terms of corporate reputation, the inability to personalize the website has been determined as a negative reputation management factor.

 ÖZ Günümüzde kurumlar artan rekabet koşullarını göz önünde bulundurarak teknolojik gelişmeleri takip etmektedirler. Bu bağlamda, küresel rekabetin işletmeleri etkilediği ve takip edilmediği takdirde işletmeleri krizlere sürükleyebildiği gözlemlenmektedir. Bu süreçleri kurumsal işletmeler günümüzde sanal ortamlar aracılığıyla hem en aza indirebilmekte hem de kurumsal itibarlarını geliştirmede kullanmaktadırlar. Sanal ortamlar, internet teknolojisi ve kurumsal web siteleri aracılığıyla 2000li yıllardan itibaren günümüzde kullanım alanı uluslararası boyutlara ulaşan teknolojik mecralardır. Bu çalışmada, Türkiyede faaliyet gösteren bankaların sanal ortamda kurumsal web siteleri aracılığıyla sanal iletişim yöntem ve uygulamaları incelenmiştir. Çalışma kapsamında, araştırma yöntemi olarak, betimsel içerik analizi ve tarama modeli yöntemleri kullanılmıştır. Araştırmanın örneklemini oluşturan işletmeler ise, Akbank, Garanti BBVA ve Denizbank olarak seçilmiştir. Bu kapsamda, verilerin toplanması kurumsal bir web sitesinde bulunması gereken özelliklerden yola çıkılarak kullanım kolaylığı, görsel çekicilik, bilgilendirici olma, eğlenceli olma, itibar yönetimi olarak altı boyutta incelenmiştir. Araştırma bulgularından elde edilen verilerin sonuçlarına göre, Akbank, Garanti BBVA ve Denizbankın kurumsal web sitelerinde hizmet sunum ve reklamlarına ilişkin olumlu ve olumsuz yönleri tespit edilmiştir. Bankaların web sitelerinde link sayısı, hizmet duyuruları ve temasal renkleri kurumsal itibar anlamında olumlu olarak görülürken, web sitesinin kişiselleştirme yapılamaması olumsuz bir itibar yönetimi unsuru olarak belirlenmiştir.

Makale detayları

REPUTATION MANEGEMENT IN ENVIROMENT: VIRTUAL COMMUNICATION APPLICATION OF BANKS

Yazarlar:

Mehmet Ferhat Erdoğan | Tuğçe Boran

Yayıncı:

Karabuk University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

International Journal of Communication and Media Research Vol.4 Issue 1, pp.1-20

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001311139

pISSN:

2757-7414

Virtual Environment

Corporate Website

Banks

InternetSanal Ortam

Kurumsal Web Sitesi

Bankalar

İnternet

Sayı

Makale detayları

Yazarlar: Mehmet Ferhat Erdoğan | Tuğçe Boran

Yayıncı: Karabuk University

Ana Başlıklar: İletişim Çalışmaları

Dergi: International Journal of Communication and Media Research Vol.4 Issue 1, pp.1-20

Belge Tipi: Makale

Yayın Tarihi: 1/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001311139

pISSN: 2757-7414

Sayı

Yazarlar:

Mehmet Ferhat Erdoğan | Tuğçe Boran

Yayıncı:

Karabuk University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

International Journal of Communication and Media Research Vol.4 Issue 1, pp.1-20

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001311139

pISSN:

2757-7414