IDENTIFYING THE NATURE OF PARTICIPATORY COMMUNICATION BETWEEN STAKEHOLDERS OF A UNIVERSITY INCUBATOR

J Van Der VYVER; C Van Der VYVER

Makale detayları

IDENTIFYING THE NATURE OF PARTICIPATORY COMMUNICATION BETWEEN STAKEHOLDERS OF A UNIVERSITY INCUBATOR

Yazarlar:

J Van Der VYVER | C Van Der VYVER

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2017 Vol.9 Issue 2, pp.104-119

Belge Tipi:

Makale

Yayın Tarihi:

5/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000808923

Sıklık:

İki Yıllık

eISSN:

1309-8047

Özet:

 

Participation and effective communication has become the normative approach
     within the field of development communication over the last couple of decades. It
     is reasoned that for development projects to be sustainable and truly contribute to
     the development of communities, the communication within these projects must be
     participatory in nature. Universities are under pressure from both the government
     and the industry to help with economic development and deliver graduates that can
     make a positive difference in their field of expertise. University business incubator
     are business incubators located within a university, and facilitate and develop
     conditions and support systems that ensure young entrepreneurs with new ventures
     will function successfully. Business incubators support young entrepreneurs by
     giving them access to affordable facilities and resources such as secretarial support
     and office furniture. The Netherlands Initiative for Capacity Development in Higher
     Education (NICHE) launched such an entrepreneurial support and development
     programme on the North-West University’s Vaal Triangle Campus, South Africa
     in February 2009. The bhive university incubator is a unit within Faculty of
     Economic Sciences & IT with the main focus on bridging the gap between academia
     and business.
     This article investigates the extent to which communication between the different
     stakeholders of the local university incubator is participatory in nature. It futher
     focuses on determining if the development programme leads to sustainable
     community development, social change and if the true needs of stakeholders are
     addressed.
     A qualitative research approach was used to collect the data, which included
     interviews and content analysis. Interviews with various stakeholders, explored the premises of the nature of development communication for social change within the
     bhive University Incubator. All documentation of the bhive, including initails
     planning documents and agreements between South Africa and the Netherlands
     were scrutinised during the content analysis. The participant – observer research
     method was also used, for approximately 2 years, to gain insight into the daily
     activities within the bhive.
     The research findings revealed that within the larger paradigm of heteroglossia, a
     element to successful and effective dialogue within development projects, there is
     alot of room for improvement. This study concluded by presenting the various areas
     for improvement and offered theoretically grounded recommendations.

Makale detayları

IDENTIFYING THE NATURE OF PARTICIPATORY COMMUNICATION BETWEEN STAKEHOLDERS OF A UNIVERSITY INCUBATOR

Yazarlar: J Van Der VYVER | C Van Der VYVER

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of Business and Management Studies 2017 Vol.9 Issue 2, pp.104-119

Belge Tipi: Makale

Yayın Tarihi: 5/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000808923

Sıklık: İki Yıllık

eISSN: 1309-8047

Sayı

Yazarlar:

J Van Der VYVER | C Van Der VYVER

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2017 Vol.9 Issue 2, pp.104-119

Belge Tipi:

Makale

Yayın Tarihi:

5/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000808923

Sıklık:

İki Yıllık

eISSN:

1309-8047