Woman and gender in advertising: A semiotic reading

Esra Saniye TUNCER

Makale detayları

Woman and gender in advertising: A semiotic reading

Yazarlar:

Esra Saniye TUNCER

Yayıncı:

Bolu Abant Izzet Baysal University

Dergi:

Abant Kültürel Araştırmalar Dergisi 2020 Vol.5 Issue 9, pp.18-30

Belge Tipi:

Makale

Yayın Tarihi:

4/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000435295

Sıklık:

İki Yıllık

eISSN:

2528-9403

Özet:

 


Abstract



Semantic advertising analyzes are frequently found in
the literature in different aspects. In this study we tried to have a semiotic
analysis of Nokia cell phone brand advertisement. We reached to some
conclusions in the case of using technology, with considering gender effect in
an advertisement text. For this purpose, it is hoped that the findings obtained
through semiotic analysis method via an advertisement text will shed light on
studies on advertising and gender. In this article, it is determined that
gender is used extensively in the ad text selected as a model. Besides that, -
another of the findings we have obtained as an analysis is that - the
advertisements were re-presented by editing real life and that the truth is
manipulated. As a result, it can be said that;Advertisements naturalize /
normalize, legitimize, nourish, support / reinforce, strengthen, build and
rebuild the sexist patterns that exist in society, and however also re-present
/ construct reality.



 

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Makale detayları

Woman and gender in advertising: A semiotic reading

Yazarlar: Esra Saniye TUNCER

Yayıncı: Bolu Abant Izzet Baysal University

Dergi: Abant Kültürel Araştırmalar Dergisi 2020 Vol.5 Issue 9, pp.18-30

Belge Tipi: Makale

Yayın Tarihi: 4/2019

Belge Dili: İngilizce

Document ID (Org No.): 2000435295

Sıklık: İki Yıllık

eISSN: 2528-9403

Sayı

Yazarlar:

Esra Saniye TUNCER

Yayıncı:

Bolu Abant Izzet Baysal University

Dergi:

Abant Kültürel Araştırmalar Dergisi 2020 Vol.5 Issue 9, pp.18-30

Belge Tipi:

Makale

Yayın Tarihi:

4/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000435295

Sıklık:

İki Yıllık

eISSN:

2528-9403