Analysis of Corporate Identity and Image Components of Environmentalist NGOs in Turkey

Emel Karayel Bilbil; Tuğçe Şen

Makale detayları

Analysis of Corporate Identity and Image Components of Environmentalist NGOs in Turkey

Yazarlar:

Emel Karayel Bilbil | Tuğçe Şen

Yayıncı:

Selcuk University

Ana Başlıklar:

Halkla İlişkiler

Dergi:

Selçuk İletişim Vol.16 Issue 1, pp.166-201

Belge Tipi:

Makale

Yayın Tarihi:

4/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001287735

pISSN:

2148-2942

Anahtar kelimeler:

Özet:

 Nowadays, there is a rapid change in communication technologies. With the development of communication technologies, individuals and institutions have started to use social media tools more frequently. This is important for non-profit organizations whose existence is based on donations, both in terms of bringing individuals together and increasing interaction. The aim of this research is to examine which corporate identity elements of the environmental non-governmental organizations more reflect in the application of Instagram. For this purpose, the Instagram accounts of ten environmental non-governmental organizations operating in our country were examined in a three-month period between 30 September  30 December 2021. Informations on the identity and image components of seven environmental non-governmental organizations from which data can be obtained, was obtained by the content analysis method and interpred within the scope of the descriptive research model. According to the results of research, there are deficiencies in the reflection of the corporate identity components. The element that environmental non-governmental organizations share the least information on their Instagram accounts is the components of corporate philosophy. After the element of corporate philosophy, the components of corporate behavior were also less reflected. Environmental non-governmental organizations include most of the information on corporate communication and design components in their accounts. According to the results obtained, all elements of corporate identity should be taken into account in order to carry out the communication process more effectively and to create a positive image.

 Nowadays, there is a rapid change in communication technologies. With the development of communication technologies, individuals and institutions have started to use social media tools more frequently. This is important for non-profit organizations whose existence is based on donations, both in terms of bringing individuals together and increasing interaction. The aim of this research is to examine which corporate identity elements of the environmental non-governmental organizations more reflect in the application of Instagram. For this purpose, the Instagram accounts of ten environmental non-governmental organizations operating in our country were examined in a three-month period between 30 September  30 December 2021. Informations on the identity and image components of seven environmental non-governmental organizations from which data can be obtained, was obtained by the content analysis method and interpred within the scope of the descriptive research model. According to the results of research, there are deficiencies in the reflection of the corporate identity components. The element that environmental non-governmental organizations share the least information on their Instagram accounts is the components of corporate philosophy. After the element of corporate philosophy, the components of corporate behavior were also less reflected. Environmental non-governmental organizations include most of the information on corporate communication and design components in their accounts. According to the results obtained, all elements of corporate identity should be taken into account in order to carry out the communication process more effectively and to create a positive image.

 Nowadays, there is a rapid change in communication technologies. With the development of communication technologies, individuals and institutions have started to use social media tools more frequently. This is important for non-profit organizations whose existence is based on donations, both in terms of bringing individuals together and increasing interaction. The aim of this research is to examine which corporate identity elements of the environmental non-governmental organizations more reflect in the application of Instagram. For this purpose, the Instagram accounts of ten environmental non-governmental organizations operating in our country were examined in a three-month period between 30 September  30 December 2021. Informations on the identity and image components of seven environmental non-governmental organizations from which data can be obtained, was obtained by the content analysis method and interpred within the scope of the descriptive research model. According to the results of research, there are deficiencies in the reflection of the corporate identity components. The element that environmental non-governmental organizations share the least information on their Instagram accounts is the components of corporate philosophy. After the element of corporate philosophy, the components of corporate behavior were also less reflected. Environmental non-governmental organizations include most of the information on corporate communication and design components in their accounts. According to the results obtained, all elements of corporate identity should be taken into account in order to carry out the communication process more effectively and to create a positive image.

 Günümüzde iletişim teknolojilerinde hızlı bir değişim yaşanmaktadır. İletişim teknolojilerinin gelişmesiyle birlikte bireyler ve kurumlar sosyal medya araçlarını daha sık kullanmaya başlamıştır. Bu durum, varlığı bağışlara dayanan kâr amacı gütmeyen organizasyonlar için de hem bireyleri bir araya getirebilme hem de etkileşimi artırması bakımından önem taşımaktadır. Bu araştırmanın amacı; çevreci sivil toplum kuruluşlarının Instagram uygulamasında kurum kimliğinin hangi unsurlarını daha çok yansıttıklarını incelemektir. Bu amaç doğrultusunda ülkemizde faaliyet gösteren ve ön planda olan 10 çevreci sivil toplum kuruluşunun Instagram hesabı, 30 Eylül  30 Aralık 2021 tarihleri arasında üç aylık bir periyod içinde incelemeye alınmıştır. Veri elde edilebilen 7 çevreci sivil toplum kuruluşunun kimlik ve imaj bileşenlerine ait bilgiler içerik analizi yöntemiyle elde edilmiş ve betimleyici araştırma modeli kapsamında yorumlanmıştır. Araştırma bulgularından elde edilen sonuçlara göre; kurum kimliği bileşenlerinin yansıtılması yönünden eksiklikler olduğu görülmüştür. Çevreci sivil toplum kuruluşlarının Instagram hesaplarında en az bilgi paylaşımında bulundukları unsurun, kurumsal felsefe bileşenlerine yönelik olduğu saptanmıştır. Kurumsal felsefe unsurundan sonra, kurumsal davranış bileşenleri de az yansıtılan unsurlardan biri olarak göze çarpmaktadır. Çevreci sivil toplum kuruluşlarının kurumsal iletişim ve tasarım bileşenlerine yönelik çoğu bilgiye ise hesaplarında yer verdikleri görülmüştür. Elde edilen veriler değerlendirildiğinde, iletişim sürecinin daha etkin bir şekilde gerçekleştirilebilmesi ve olumlu bir imaj yaratılabilmesi açısından, kurum kimliği unsurlarının tamamının dikkate alınarak geliştirilmesi gerektiği sonucuna ulaşılmıştır.

Makale detayları

Analysis of Corporate Identity and Image Components of Environmentalist NGOs in Turkey

Yazarlar:

Emel Karayel Bilbil | Tuğçe Şen

Yayıncı:

Selcuk University

Ana Başlıklar:

Halkla İlişkiler

Dergi:

Selçuk İletişim Vol.16 Issue 1, pp.166-201

Belge Tipi:

Makale

Yayın Tarihi:

4/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001287735

pISSN:

2148-2942

environmentalist non-governmental organizations

corporate identity

corporate image

social media

instagramçevreci sivil toplum kuruluşları

kurumsal kimlik

kurumsal imaj

sosyal medya

instagram

Sayı

Makale detayları

Yazarlar: Emel Karayel Bilbil | Tuğçe Şen

Yayıncı: Selcuk University

Ana Başlıklar: Halkla İlişkiler

Dergi: Selçuk İletişim Vol.16 Issue 1, pp.166-201

Belge Tipi: Makale

Yayın Tarihi: 4/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001287735

pISSN: 2148-2942

Sayı

Yazarlar:

Emel Karayel Bilbil | Tuğçe Şen

Yayıncı:

Selcuk University

Ana Başlıklar:

Halkla İlişkiler

Dergi:

Selçuk İletişim Vol.16 Issue 1, pp.166-201

Belge Tipi:

Makale

Yayın Tarihi:

4/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001287735

pISSN:

2148-2942