ASSESSMENT OF ONLINE VISITOR REVİEWS FOCUSED ON CAMPING TRAVEL MOTIVATION: MOUNT IDA AS A CASE STUDY

Bedriye Çilem Soylu; Selda Güven; Serkan Türkmen

Makale detayları

ASSESSMENT OF ONLINE VISITOR REVİEWS FOCUSED ON CAMPING TRAVEL MOTIVATION: MOUNT IDA AS A CASE STUDY

Yazarlar:

Bedriye Çilem Soylu | Selda Güven | Serkan Türkmen

Yayıncı:

Karabuk University

Ana Başlıklar:

Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi:

Safran Kültür ve Turizm Araştırmaları Dergisi Vol.8 Issue 2, pp.238-253

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001357684

pISSN:

2630-6360

Anahtar kelimeler:

Özet:

 This research seeks to explore the motivations behind camping among individuals who visited the camping sites in the Mount Ida by analyzing online feedback from these visitors and assessing their satisfaction levels regarding the camping experiences. In pursuit of this goal, a comprehensive content analysis was performed on 1313 visitor feedback entries related to the Akaleos and Kazdağı campsites, noted for having the most extensive commentary on Google Maps and Tripadvisor. The existing body of literature identifies travel motivation as influenced by both push and pull factors. Motivational drivers have been identified as sources of entertainment, engagement with the natural environment, familial and social connections, serenity, restfulness, escapism, and innovative pursuits. Among these, the aspects of relaxation and serenity have particularly stood out. Key elements contributing to the destinations appeal included the availability of facilities, safety measures, accessibility, opportunities for physical activities, natural landscapes, and cleanliness. Natural scenery, particularly its aesthetic value, proved to be the most significant determinant of visitor preference. This finding clearly demonstrates that natural beauty functions not only as an environmental asset but also as a strategically decisive factor in destination selection.

 This research seeks to explore the motivations behind camping among individuals who visited the camping sites in the Mount Ida by analyzing online feedback from these visitors and assessing their satisfaction levels regarding the camping experiences. In pursuit of this goal, a comprehensive content analysis was performed on 1313 visitor feedback entries related to the Akaleos and Kazdağı campsites, noted for having the most extensive commentary on Google Maps and Tripadvisor. The existing body of literature identifies travel motivation as influenced by both push and pull factors. Motivational drivers have been identified as sources of entertainment, engagement with the natural environment, familial and social connections, serenity, restfulness, escapism, and innovative pursuits. Among these, the aspects of relaxation and serenity have particularly stood out. Key elements contributing to the destinations appeal included the availability of facilities, safety measures, accessibility, opportunities for physical activities, natural landscapes, and cleanliness. Natural scenery, particularly its aesthetic value, proved to be the most significant determinant of visitor preference. This finding clearly demonstrates that natural beauty functions not only as an environmental asset but also as a strategically decisive factor in destination selection.

 This research seeks to explore the motivations behind camping among individuals who visited the camping sites in the Mount Ida by analyzing online feedback from these visitors and assessing their satisfaction levels regarding the camping experiences. In pursuit of this goal, a comprehensive content analysis was performed on 1313 visitor feedback entries related to the Akaleos and Kazdağı campsites, noted for having the most extensive commentary on Google Maps and Tripadvisor. The existing body of literature identifies travel motivation as influenced by both push and pull factors. Motivational drivers have been identified as sources of entertainment, engagement with the natural environment, familial and social connections, serenity, restfulness, escapism, and innovative pursuits. Among these, the aspects of relaxation and serenity have particularly stood out. Key elements contributing to the destinations appeal included the availability of facilities, safety measures, accessibility, opportunities for physical activities, natural landscapes, and cleanliness. Natural scenery, particularly its aesthetic value, proved to be the most significant determinant of visitor preference. This finding clearly demonstrates that natural beauty functions not only as an environmental asset but also as a strategically decisive factor in destination selection.

 Bu çalışmanın amacı Kaz Dağlarında bulunan kamp alanlarında tatil yapan bireylerin çevrimiçi yorumlarının incelenerek motivasyon unsurlarının ve memnuniyet durumlarının tespit edilmesidir. Bu amaç doğrultusunda Google Haritalar ve Tripadvisor platformlarında en çok yorum alan Akaleos ve Kazdağı kamp alanlarına ait toplam 1313 ziyaretçi yorumu içerik analizine tabi tutulmuştur. İlgili alan yazın çerçevesinde seyahat motivasyonu itici ve çekici faktörler olmak üzere iki alt tema altında incelenmiştir. Araştırma sonucunda itici motivasyon faktörleri eğlence, doğa ile iç içe olma, ailearkadaş birlikteliği, rahatlama ve huzur, dinlenme, kaçış ve yenilik olarak ortaya çıkmıştır. Bu faktörler arasında rahatlama ve huzur faktörü ön plana çıkmıştır. Çekici faktörler ise olanaklar, güvenlik, uygunluk, fiziksel aktiviteler, doğal çekicilikler ve temizlikhijyen olarak belirlenmiştir. Çekici faktörler kapsamında, ise ön plana çıkan faktör doğal çekicilikler olmuştur.

Makale detayları

ASSESSMENT OF ONLINE VISITOR REVİEWS FOCUSED ON CAMPING TRAVEL MOTIVATION: MOUNT IDA AS A CASE STUDY

Yazarlar:

Bedriye Çilem Soylu | Selda Güven | Serkan Türkmen

Yayıncı:

Karabuk University

Ana Başlıklar:

Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi:

Safran Kültür ve Turizm Araştırmaları Dergisi Vol.8 Issue 2, pp.238-253

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001357684

pISSN:

2630-6360

Camping tourism

user-generated content

visitor comments

travel motivation

Mount IdaKamp turizmi

kullanıcı tarafından oluşturulan içerikler

ziyaretçi yorumları

seyahat motivasyonu

Kaz Dağları

Sayı

Makale detayları

Yazarlar: Bedriye Çilem Soylu | Selda Güven | Serkan Türkmen

Yayıncı: Karabuk University

Ana Başlıklar: Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi: Safran Kültür ve Turizm Araştırmaları Dergisi Vol.8 Issue 2, pp.238-253

Belge Tipi: Makale

Yayın Tarihi: 8/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001357684

pISSN: 2630-6360

Sayı

Yazarlar:

Bedriye Çilem Soylu | Selda Güven | Serkan Türkmen

Yayıncı:

Karabuk University

Ana Başlıklar:

Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi:

Safran Kültür ve Turizm Araştırmaları Dergisi Vol.8 Issue 2, pp.238-253

Belge Tipi:

Makale

Yayın Tarihi:

8/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001357684

pISSN:

2630-6360