TWO KEYS IN INTERCULTURAL COMMUNICATION: TOURISM AND PUBLIC RELATIONS

Ersen Fazıl ÇÖLLÜ; Aziz KAĞITÇI; Mehmet Erhan SUMMAK

doi:https://doi.org/10.17680/akademia.34300

Makale detayları

TWO KEYS IN INTERCULTURAL COMMUNICATION: TOURISM AND PUBLIC RELATIONS

Yazarlar:

Ersen Fazıl ÇÖLLÜ | Aziz KAĞITÇI | Mehmet Erhan SUMMAK

Yayıncı:

Erciyes University

Dergi:

Journal of Erciyes Communication 2016 Vol.4 Issue 4, pp.48-54

Belge Tipi:

Makale

Yayın Tarihi:

7/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000409921

eISSN:

2667-5811

pISSN:

1308-3198

DOI:

https://doi.org/10.17680/akademia.34300

Özet:

 


TWO KEYS IN INTERCULTURAL COMMUNICATION:

TOURISM AND PUBLIC RELATIONS*

 

Abstract

Due to the increased social mobility communication and transportation facilities in the world has accelerated compared to previous years, and a new period has begun that more people and cultures have faced to face in more intense ways.

These developments in the world has been effective in the emergence of a multicultural character and people begun to have more desire to get to know other cultures. The multicultural nature of society, local, national and international level have engaged in efforts to promote their cultures . In this process importance of public relations has increased because of the development and promotion of tourism. As a result cultural recognition, public relations and more functions related to these issues have been used in tourism industry . Tourism and public relations mutually support and enrich the cultural mediators and both play important roles in intercultural communication which they have become the two bridges.

With the expansion and the categorization of tourism industry, a strong competition in the international arena has started. With this regard, reaching (contacting) customers has had a vital role to provide information. Thus, need for public relations practices emerged as cultural mediators which have been providing transitivity.

In this article; tourism and public relations impact on the development of intercultural communication and cultural global perspective will be put out.

 

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Makale detayları

TWO KEYS IN INTERCULTURAL COMMUNICATION: TOURISM AND PUBLIC RELATIONS

Yazarlar: Ersen Fazıl ÇÖLLÜ | Aziz KAĞITÇI | Mehmet Erhan SUMMAK

Yayıncı: Erciyes University

Dergi: Journal of Erciyes Communication 2016 Vol.4 Issue 4, pp.48-54

Belge Tipi: Makale

Yayın Tarihi: 7/2016

Belge Dili: Türkçe

Document ID (Org No.): 2000409921

eISSN: 2667-5811

pISSN: 1308-3198

DOI: https://doi.org/10.17680/akademia.34300

Sayı

Yazarlar:

Ersen Fazıl ÇÖLLÜ | Aziz KAĞITÇI | Mehmet Erhan SUMMAK

Yayıncı:

Erciyes University

Dergi:

Journal of Erciyes Communication 2016 Vol.4 Issue 4, pp.48-54

Belge Tipi:

Makale

Yayın Tarihi:

7/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000409921

eISSN:

2667-5811

pISSN:

1308-3198

DOI:

https://doi.org/10.17680/akademia.34300