CONNECTING GENERATIONS THROUGH PUBLIC RELATIONS: THE CASE OF ELVIS PRESLEY

Fatma Yiğit Açıkgöz

Makale detayları

CONNECTING GENERATIONS THROUGH PUBLIC RELATIONS: THE CASE OF ELVIS PRESLEY

Yazarlar:

Fatma Yiğit Açıkgöz

Yayıncı:

Pamukkale University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer) | Halkla İlişkiler

Dergi:

Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 68, pp.147-158

Belge Tipi:

Makale

Yayın Tarihi:

12/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001347757

pISSN:

1308-2922

Anahtar kelimeler:

Özet:

 Public relations makes it possible for an artist or brand to appeal to a wide audience by strengthening its image. This study aims to examine how Elvis Presleys cultural legacy is sustained across generations through public relations strategies. Elvis, through both his music and his personality, has become a cultural icon through the power of public relations campaigns. In this study, the effects of Elvis popularity on different generations are analyzed in detail. In this context, in-depth interviews were conducted with 20 people from the Baby Boomers, X, Y, and Z generations using qualitative research methods. In these interviews, the participants perceptions of Elvis cultural heritage and the impact of public relations strategies were evaluated. The findings of the study show how Elvis Presley continues to be recognized from generation to generation through the power of public relations strategies and how his cultural impact is sustained. While the Baby Boomers witnessed the peak of Elvis career, Generation X rediscovered Elvis through retro culture, and Generations Y and Z rediscovered Elvis through digital platforms. These strategies ensured that Elvis remained a cultural icon that evolved over time. The research highlights how public relations campaigns transform an artists legacy into a timeless phenomenon and emphasizes the critical role of public relations in the creation of cultural icons.

 Public relations makes it possible for an artist or brand to appeal to a wide audience by strengthening its image. This study aims to examine how Elvis Presleys cultural legacy is sustained across generations through public relations strategies. Elvis, through both his music and his personality, has become a cultural icon through the power of public relations campaigns. In this study, the effects of Elvis popularity on different generations are analyzed in detail. In this context, in-depth interviews were conducted with 20 people from the Baby Boomers, X, Y, and Z generations using qualitative research methods. In these interviews, the participants perceptions of Elvis cultural heritage and the impact of public relations strategies were evaluated. The findings of the study show how Elvis Presley continues to be recognized from generation to generation through the power of public relations strategies and how his cultural impact is sustained. While the Baby Boomers witnessed the peak of Elvis career, Generation X rediscovered Elvis through retro culture, and Generations Y and Z rediscovered Elvis through digital platforms. These strategies ensured that Elvis remained a cultural icon that evolved over time. The research highlights how public relations campaigns transform an artists legacy into a timeless phenomenon and emphasizes the critical role of public relations in the creation of cultural icons.

 Public relations makes it possible for an artist or brand to appeal to a wide audience by strengthening its image. This study aims to examine how Elvis Presleys cultural legacy is sustained across generations through public relations strategies. Elvis, through both his music and his personality, has become a cultural icon through the power of public relations campaigns. In this study, the effects of Elvis popularity on different generations are analyzed in detail. In this context, in-depth interviews were conducted with 20 people from the Baby Boomers, X, Y, and Z generations using qualitative research methods. In these interviews, the participants perceptions of Elvis cultural heritage and the impact of public relations strategies were evaluated. The findings of the study show how Elvis Presley continues to be recognized from generation to generation through the power of public relations strategies and how his cultural impact is sustained. While the Baby Boomers witnessed the peak of Elvis career, Generation X rediscovered Elvis through retro culture, and Generations Y and Z rediscovered Elvis through digital platforms. These strategies ensured that Elvis remained a cultural icon that evolved over time. The research highlights how public relations campaigns transform an artists legacy into a timeless phenomenon and emphasizes the critical role of public relations in the creation of cultural icons.

 Halkla ilişkiler, bir sanatçı ya da markanın imajını güçlendirerek geniş bir kitleye hitap etmesini mümkün kılar. Bu çalışma, Elvis Presleynin kültürel mirasının halkla ilişkiler stratejileri aracılığıyla nasıl nesiller boyu sürdürülebilir olduğunu incelemeyi amaçlamaktadır. Elvis Presley hem müziği hem de kişiliğiyle, halkla ilişkiler kampanyalarının gücü sayesinde bir kültürel ikon haline gelmiştir. Araştırmada, Elvis Presleynin popülaritesinin farklı kuşaklar üzerindeki etkileri detaylı bir şekilde ele alınmıştır. Bu kapsamda, nitel araştırma yöntemi kullanılarak, Baby Boomers, X, Y ve Z kuşaklarından 20 kişiyle derinlemesine görüşmeler yapılmıştır. Bu görüşmelerde, katılımcıların Presleynin kültürel mirasına dair algıları ve halkla ilişkiler stratejilerinin etkisi üzerine değerlendirmelerde bulunulmuştur. Araştırmanın bulguları, Elvis Presleynin halkla ilişkiler stratejilerinin gücüyle nesilden nesile nasıl tanınmaya devam ettiğini ve kültürel etkisinin nasıl sürdürüldüğünü göstermektedir. Baby Boomers kuşağı, Presleynin kariyerinin zirveye ulaştığı döneme tanıklık ederken, X Kuşağı retro kültür aracılığıyla, Y ve Z Kuşakları ise dijital platformlar sayesinde sanatçıyı yeniden keşfetmişlerdir. Bu stratejiler, Presleynin zamanla evrimleşen bir kültürel ikon olarak kalmasını sağlamıştır. Araştırma, halkla ilişkiler kampanyalarının bir sanatçının mirasını nasıl zamansız bir olguya dönüştürdüğünü ve kültürel ikonların yaratılmasındaki kritik rolünü vurgulamaktadır.

Makale detayları

CONNECTING GENERATIONS THROUGH PUBLIC RELATIONS: THE CASE OF ELVIS PRESLEY

Yazarlar:

Fatma Yiğit Açıkgöz

Yayıncı:

Pamukkale University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer) | Halkla İlişkiler

Dergi:

Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 68, pp.147-158

Belge Tipi:

Makale

Yayın Tarihi:

12/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001347757

pISSN:

1308-2922

Communication

Public Relations

Elvis Presley

Brand

Reputationİletişim

Halkla İlişkiler

Elvis Presley

Marka

İtibar

Sayı

Makale detayları

Yazarlar: Fatma Yiğit Açıkgöz

Yayıncı: Pamukkale University

Ana Başlıklar: İletişim ve Medya Çalışmaları (Diğer) | Halkla İlişkiler

Dergi: Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 68, pp.147-158

Belge Tipi: Makale

Yayın Tarihi: 12/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001347757

pISSN: 1308-2922

Sayı

Yazarlar:

Fatma Yiğit Açıkgöz

Yayıncı:

Pamukkale University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer) | Halkla İlişkiler

Dergi:

Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 68, pp.147-158

Belge Tipi:

Makale

Yayın Tarihi:

12/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001347757

pISSN:

1308-2922