Advertisement and Children: Evaluations on Regulations on Advertising to Children in International and Turkish Law

Ece Atak

Makale detayları

Advertisement and Children: Evaluations on Regulations on Advertising to Children in International and Turkish Law

Yazarlar:

Ece Atak

Yayıncı:

Anadolu University

Ana Başlıklar:

Basın ve Haberleşme Hukuku | Hukuk (Diğer)

Dergi:

Anadolu Üniversitesi Hukuk Fakültesi Dergisi Vol.11 Issue 1, pp.407-425

Belge Tipi:

Makale

Yayın Tarihi:

2/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001341314

pISSN:

2687-394X

Anahtar kelimeler:

Özet:

 Advertisement is a notice or announcement in a public medium promoting a product, service or event. With the development of trade and the increase in product diversity, the importance of advertisement has also increased. Because manufacturers request their product, service or event to be purchased more than others. Thats why they try to influence consumers through advertising. Children, who are the consumers of both today and the future, are often chosen as the target audience. The fact that children could be influenced more easily than adults is important in terms of choosing them as the target audience by advertiser. Children who are exposed to advertising in every aspect of life could be negatively affected by advertising sometimes. Various regulations have been made to protect children from the negative effects of advertising. These regulations are included in both international law and Turkish law. Within the scope of this study, the relationship between advertising and children will be examined by first considering the concept of advertising and the elements of advertising. Following this, information will be provided on advertising regulations targeting children in international and Turkish law, and the regulations will be evaluated with examples from the practice in Turkey.

 Advertisement is a notice or announcement in a public medium promoting a product, service or event. With the development of trade and the increase in product diversity, the importance of advertisement has also increased. Because manufacturers request their product, service or event to be purchased more than others. Thats why they try to influence consumers through advertising. Children, who are the consumers of both today and the future, are often chosen as the target audience. The fact that children could be influenced more easily than adults is important in terms of choosing them as the target audience by advertiser. Children who are exposed to advertising in every aspect of life could be negatively affected by advertising sometimes. Various regulations have been made to protect children from the negative effects of advertising. These regulations are included in both international law and Turkish law. Within the scope of this study, the relationship between advertising and children will be examined by first considering the concept of advertising and the elements of advertising. Following this, information will be provided on advertising regulations targeting children in international and Turkish law, and the regulations will be evaluated with examples from the practice in Turkey.

 Advertisement is a notice or announcement in a public medium promoting a product, service or event. With the development of trade and the increase in product diversity, the importance of advertisement has also increased. Because manufacturers request their product, service or event to be purchased more than others. Thats why they try to influence consumers through advertising. Children, who are the consumers of both today and the future, are often chosen as the target audience. The fact that children could be influenced more easily than adults is important in terms of choosing them as the target audience by advertiser. Children who are exposed to advertising in every aspect of life could be negatively affected by advertising sometimes. Various regulations have been made to protect children from the negative effects of advertising. These regulations are included in both international law and Turkish law. Within the scope of this study, the relationship between advertising and children will be examined by first considering the concept of advertising and the elements of advertising. Following this, information will be provided on advertising regulations targeting children in international and Turkish law, and the regulations will be evaluated with examples from the practice in Turkey.

 Reklam; bir ürünü, hizmeti veya etkinliği tanıtan kamuya açık bir ortamda yapılan duyuru veya bildiridir. Ticaretin gelişmesiyle birlikte ürün çeşitliliğinin artmış olması reklamın önemini de arttırmıştır. Zira üreticiler kendi ürün, hizmet veya etkinliğinin diğerlerinden daha fazla satın alınmasını isterler. Bu yüzden reklam yoluyla tüketicileri etkilemeye çalışırlar. Hem bugünün hem de geleceğin tüketicileri olan çocuklar ise çoğunlukla hedef kitle olarak seçilir. Çocukların, yetişkinlere oranla daha kolay etki altına alınabilmeleri reklamverenlerin onları hedef kitle olarak seçmeleri açısından önem taşımaktadır. Hayatın her alanında reklama maruz kalan çocuklar bazen reklamlardan olumsuz etkilenebilmektedir. Çocukları reklamın olumsuz etkilerinden korumak için çeşitli düzenlemeler yapılmıştır. Bu düzenlemeler hem uluslararası hukukta hem de Türk hukukunda yer almaktadır. Bu çalışma kapsamında önce reklam kavramı ve reklamın unsurları ele alınarak reklam ve çocuk ilişkisi incelenecektir. Bunun akabinde uluslararası hukuk ve Türk Hukukunda çocuklara yönelik reklam düzenlemeleri hakkında bilgi verilerek Türkiyedeki uygulamadan örneklerle bunlar değerlendirilecektir.

Makale detayları

Advertisement and Children: Evaluations on Regulations on Advertising to Children in International and Turkish Law

Yazarlar:

Ece Atak

Yayıncı:

Anadolu University

Ana Başlıklar:

Basın ve Haberleşme Hukuku | Hukuk (Diğer)

Dergi:

Anadolu Üniversitesi Hukuk Fakültesi Dergisi Vol.11 Issue 1, pp.407-425

Belge Tipi:

Makale

Yayın Tarihi:

2/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001341314

pISSN:

2687-394X

Advertisement

Children

Target Group

Advertising Regulations

Legislation

International Law

Turkish LawReklam

Çocuk

Hedef Kitle

Reklam Düzenlemeleri

Mevzuat

Uluslararası Hukuk

Türk Hukuku

Sayı

Makale detayları

Yazarlar: Ece Atak

Yayıncı: Anadolu University

Ana Başlıklar: Basın ve Haberleşme Hukuku | Hukuk (Diğer)

Dergi: Anadolu Üniversitesi Hukuk Fakültesi Dergisi Vol.11 Issue 1, pp.407-425

Belge Tipi: Makale

Yayın Tarihi: 2/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001341314

pISSN: 2687-394X

Sayı

Yazarlar:

Ece Atak

Yayıncı:

Anadolu University

Ana Başlıklar:

Basın ve Haberleşme Hukuku | Hukuk (Diğer)

Dergi:

Anadolu Üniversitesi Hukuk Fakültesi Dergisi Vol.11 Issue 1, pp.407-425

Belge Tipi:

Makale

Yayın Tarihi:

2/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001341314

pISSN:

2687-394X