TURKISH TELEVISION SERIES IN CULTURAL CONTEXT: AN ANALYSIS ON RUSSIAN TV AUDIENCES

Iuliia Pokidova

Makale detayları

TURKISH TELEVISION SERIES IN CULTURAL CONTEXT: AN ANALYSIS ON RUSSIAN TV AUDIENCES

Yazarlar:

Iuliia Pokidova

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

Kültürel çalışmalar (Diğer)

Dergi:

International Journal of Media Culture and Literature Vol.9 Issue 2, pp.153-167

Belge Tipi:

Makale

Yayın Tarihi:

8/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001325279

pISSN:

2149-5475

Anahtar kelimeler:

Özet:

 TV series and movies are still among the most watched genre of television programs, especially on television and on different digital platforms. These series and movies, which take their subjects from social events and daily life, enable viewers to make sense of the environment they live in and distract them from their daily problems.TV series, which are the most watched genre especially by Turkish audiences, have been sold abroad over time and started to be appreciated by foreign audiences. Aşkı Memnu, a TRT series produced in 1975, was sold to France for the first time in 1981. Thus, it became the first television series to be sold abroad. The phenomenon of Turkish TV series, which started with Binbir Gece A Thousand and One Nights, was popularized with the Magnificent Century series about Suleiman the Magnificent and Ottoman history, which was watched especially by Middle Eastern audiences. Sold not only to the Middle East but also to different parts of the world, Turkish TV series have influenced the cultures there. One of these series, Sen Çal Kapımı was among the three most popular series among Russians in 2021 and surpassed all its competitors in 2022. This series became the most popular Turkish series among Russian viewers. This study examines the success of Turkish TV series abroad and the motivations for watching Sen Çal Kapımı, which is especially popular in Russia. For this purpose, Sen Çal Kapımı, the most watched Turkish TV series in Russia, was selected as a purposive sample. Fan profiles created by Russian audiences about this series were analyzed. As a result of the content analysis, it was determined that the leading actors were liked and the series attracted attention by making the Russian audience feel the feelings of love and hospitality. Thus, Turkish culture has become an element of curiosity and has increased its recognition even more.

 TV series and movies are still among the most watched genre of television programs, especially on television and on different digital platforms. These series and movies, which take their subjects from social events and daily life, enable viewers to make sense of the environment they live in and distract them from their daily problems.TV series, which are the most watched genre especially by Turkish audiences, have been sold abroad over time and started to be appreciated by foreign audiences. Aşkı Memnu, a TRT series produced in 1975, was sold to France for the first time in 1981. Thus, it became the first television series to be sold abroad. The phenomenon of Turkish TV series, which started with Binbir Gece A Thousand and One Nights, was popularized with the Magnificent Century series about Suleiman the Magnificent and Ottoman history, which was watched especially by Middle Eastern audiences. Sold not only to the Middle East but also to different parts of the world, Turkish TV series have influenced the cultures there. One of these series, Sen Çal Kapımı was among the three most popular series among Russians in 2021 and surpassed all its competitors in 2022. This series became the most popular Turkish series among Russian viewers. This study examines the success of Turkish TV series abroad and the motivations for watching Sen Çal Kapımı, which is especially popular in Russia. For this purpose, Sen Çal Kapımı, the most watched Turkish TV series in Russia, was selected as a purposive sample. Fan profiles created by Russian audiences about this series were analyzed. As a result of the content analysis, it was determined that the leading actors were liked and the series attracted attention by making the Russian audience feel the feelings of love and hospitality. Thus, Turkish culture has become an element of curiosity and has increased its recognition even more.

 TV series and movies are still among the most watched genre of television programs, especially on television and on different digital platforms. These series and movies, which take their subjects from social events and daily life, enable viewers to make sense of the environment they live in and distract them from their daily problems.TV series, which are the most watched genre especially by Turkish audiences, have been sold abroad over time and started to be appreciated by foreign audiences. Aşkı Memnu, a TRT series produced in 1975, was sold to France for the first time in 1981. Thus, it became the first television series to be sold abroad. The phenomenon of Turkish TV series, which started with Binbir Gece A Thousand and One Nights, was popularized with the Magnificent Century series about Suleiman the Magnificent and Ottoman history, which was watched especially by Middle Eastern audiences. Sold not only to the Middle East but also to different parts of the world, Turkish TV series have influenced the cultures there. One of these series, Sen Çal Kapımı was among the three most popular series among Russians in 2021 and surpassed all its competitors in 2022. This series became the most popular Turkish series among Russian viewers. This study examines the success of Turkish TV series abroad and the motivations for watching Sen Çal Kapımı, which is especially popular in Russia. For this purpose, Sen Çal Kapımı, the most watched Turkish TV series in Russia, was selected as a purposive sample. Fan profiles created by Russian audiences about this series were analyzed. As a result of the content analysis, it was determined that the leading actors were liked and the series attracted attention by making the Russian audience feel the feelings of love and hospitality. Thus, Turkish culture has become an element of curiosity and has increased its recognition even more.

 Dizi ve filmler özellikle televizyonlarda ve farklı dijital platformlarda izleyici tarafında hala en çok izlenen televizyon program türleri arasındadır. Konularını toplumsal olaylar ve gündelik hayattan alan bu dizi ve filmler izleyicilerin yaşadıkları çevreyi anlamlandırabilmesini sağlayarak onları gündelik sorunlarından uzaklaştırmaktadır. Özellikle Türk izleyicisi tarafından en çok izlenen tür olan diziler zamanla yurtdışına satılarak yabancı izleyici tarafından da beğenilmeye başlamıştır. Bir TRT dizisi olan 1975 yılı yapımı Aşkı Memnu ilk defa 1981 yılında Fransaya satıldı. Böylelikle yurtdışına satılan ilk televizyon dizisi olmuştur. Binbir Gece dizisiyle başlayan Türk dizileri fenomeni, Kanuni Sultan Süleymanı ve Osmanlı tarihini anlatan Muhteşem Yüzyıl dizisinin özellikle Ortadoğu izleyicisi tarafından izlenmesiyle popülerleşmiştir. Sadece Ortadoğuya değil dünyanın farklı bölgelerine satılan Türk dizileri buradaki kültürleri etkilemiştir. Bu dizilerden Sen Çal Kapımı 2021 yılında Ruslar arasında en popüler üç dizi arasında yer almış ve 2022de tüm rakiplerini geride bırakmıştır. Bu dizi Rus izleyicisi arasında en popüler Türk dizisi olmuştur. Bu çalışmada Türk dizilerinin yurtdışı başarısı ve özellikle Rusyada popüler olan Sen Çal Kapımı dizisinin izlenme motivasyonları incelenmektedir. Bu amaçla Rusyada en çok izlenen Türk dizisi olan Sen Çal Kapımı amaçlı örneklem olarak seçilmiştir. Bu dizi hakkında Rus izleyicilerin oluşturduğu hayran hesapları incelenmiştir. Yapılan içerik analizi sonucunda başrol oyuncularının beğenildiği ve aşk, misafirperverlik duygularının Rus izleyicisine hissettirilmesiyle dizinin ilgi çektiği saptanmıştır. Böylelikle Türk kültürü merak unsuru olmuş tanınırlığını daha da arttırmıştır.

Makale detayları

TURKISH TELEVISION SERIES IN CULTURAL CONTEXT: AN ANALYSIS ON RUSSIAN TV AUDIENCES

Yazarlar:

Iuliia Pokidova

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

Kültürel çalışmalar (Diğer)

Dergi:

International Journal of Media Culture and Literature Vol.9 Issue 2, pp.153-167

Belge Tipi:

Makale

Yayın Tarihi:

8/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001325279

pISSN:

2149-5475

Turkish TV series

Culture

Cultural transmission

Turkish culture

Russian TV series audiences.Türk dizileri

Kültür

Kültürel aktarım

Türk kültürü

Rus dizi izleyicileri

Sayı

Makale detayları

Yazarlar: Iuliia Pokidova

Yayıncı: Istanbul Aydin University

Ana Başlıklar: Kültürel çalışmalar (Diğer)

Dergi: International Journal of Media Culture and Literature Vol.9 Issue 2, pp.153-167

Belge Tipi: Makale

Yayın Tarihi: 8/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001325279

pISSN: 2149-5475

Sayı

Yazarlar:

Iuliia Pokidova

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

Kültürel çalışmalar (Diğer)

Dergi:

International Journal of Media Culture and Literature Vol.9 Issue 2, pp.153-167

Belge Tipi:

Makale

Yayın Tarihi:

8/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001325279

pISSN:

2149-5475