The Hidden Role of Twitter Users in Social Policy as an  Agenda-Setting Tool: The Case of Yemeksepeti and Migros

Bilal Coşan

Makale detayları

The Hidden Role of Twitter Users in Social Policy as an Agenda-Setting Tool: The Case of Yemeksepeti and Migros

Yazarlar:

Bilal Coşan

Yayıncı:

Istanbul University

Ana Başlıklar:

İşletme

Dergi:

İstanbul İktisat Dergisi Vol.72 Issue 2, pp.975-999

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001282603

pISSN:

2602-4152

Anahtar kelimeler:

Özet:

 Media is an important agenda setting tool. With the development of Web 2.0 technologies in particular, many issues related to daily life have come to the agenda regarding social media. In this context in terms of social policy, the employeremployee relations and problems of other disadvantaged groups have also been able to come to the agenda on Twitter. As an important social policy actor, civil society also plays an active role in shaping social policies on the Web both in a narrow and broad sense. The aim of this study is to discuss the hidden role of Twitter users regarding social policies as an agenda-setting tool. This study evaluates how Twitter users have interpreted the wage raise struggle of Yemeksepeti motor couriers and Migros warehouse employees, which started in the beginning of February 2022 and lasted for more than a week. The study performs qualitative data analyses using the program MAXQDA. As a result, the majority of Twitter users tweets can be said to support employees social and economic rights.

 Media is an important agenda setting tool. With the development of Web 2.0 technologies in particular, many issues related to daily life have come to the agenda regarding social media. In this context in terms of social policy, the employeremployee relations and problems of other disadvantaged groups have also been able to come to the agenda on Twitter. As an important social policy actor, civil society also plays an active role in shaping social policies on the Web both in a narrow and broad sense. The aim of this study is to discuss the hidden role of Twitter users regarding social policies as an agenda-setting tool. This study evaluates how Twitter users have interpreted the wage raise struggle of Yemeksepeti motor couriers and Migros warehouse employees, which started in the beginning of February 2022 and lasted for more than a week. The study performs qualitative data analyses using the program MAXQDA. As a result, the majority of Twitter users tweets can be said to support employees social and economic rights.

 Media is an important agenda setting tool. With the development of Web 2.0 technologies in particular, many issues related to daily life have come to the agenda regarding social media. In this context in terms of social policy, the employeremployee relations and problems of other disadvantaged groups have also been able to come to the agenda on Twitter. As an important social policy actor, civil society also plays an active role in shaping social policies on the Web both in a narrow and broad sense. The aim of this study is to discuss the hidden role of Twitter users regarding social policies as an agenda-setting tool. This study evaluates how Twitter users have interpreted the wage raise struggle of Yemeksepeti motor couriers and Migros warehouse employees, which started in the beginning of February 2022 and lasted for more than a week. The study performs qualitative data analyses using the program MAXQDA. As a result, the majority of Twitter users tweets can be said to support employees social and economic rights.

 Medya önemli bir gündem belirleme aracıdır. Özellikle Web 2.0 teknolojilerinin gelişmesiyle beraber günlük hayata dair birçok konu sosyal medyada gündem olmaktadır. Bu bağlamda sosyal politika açısından işçi-işveren arasındaki ilişkiler ve diğer dezavantajlı grupların sorunları da Twitterda gündem olabilmektedir. Önemli bir sosyal politika aktörü olan sivil kesim de hem dar anlamda hem geniş anlamda sosyal politikaların şekillenmesinde Webde etkin rol oynamaktadır. Bu çalışmanın amacı bir gündem belirleme aracı olarak Twitterın sosyal politikadaki gizli rolünü tartışmaktır. Bu çalışmada 2022 Şubat ayı başında başlayan ve bir haftadan fazladır devam eden Yemeksepeti motokurye ve Migros depo çalışanlarının ücret zammı mücadelesinin Twitter kullanıcıları tarafından ne şekilde yorumlandığı değerlendirilmiştir. Çalışma, nitel veri analizine dayanmaktadır. Veriler MAXQDA aracılığıyla analiz edilmiştir. Sonuç olarak Twitter kullanıcılarının büyük çoğunluğunun tweetlerinde çalışanların sosyal ve ekonomik haklarını destekleyici bir tutum sergilediği söylenebilir.

Makale detayları

The Hidden Role of Twitter Users in Social Policy as an Agenda-Setting Tool: The Case of Yemeksepeti and Migros

Yazarlar:

Bilal Coşan

Yayıncı:

Istanbul University

Ana Başlıklar:

İşletme

Dergi:

İstanbul İktisat Dergisi Vol.72 Issue 2, pp.975-999

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001282603

pISSN:

2602-4152

Social Policy

Twitter

Agenda Setting

Sosyal Politika

Twitter

Gündem Belirleme

Sayı

Makale detayları

The Hidden Role of Twitter Users in Social Policy as an Agenda-Setting Tool: The Case of Yemeksepeti and Migros

Yazarlar: Bilal Coşan

Yayıncı: Istanbul University

Ana Başlıklar: İşletme

Dergi: İstanbul İktisat Dergisi Vol.72 Issue 2, pp.975-999

Belge Tipi: Makale

Yayın Tarihi: 1/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001282603

pISSN: 2602-4152

Social Policy

Twitter

Agenda Setting

Sosyal Politika

Twitter

Gündem Belirleme

Sayı

Yazarlar:

Bilal Coşan

Yayıncı:

Istanbul University

Ana Başlıklar:

İşletme

Dergi:

İstanbul İktisat Dergisi Vol.72 Issue 2, pp.975-999

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001282603

pISSN:

2602-4152