Thoughts on Administrative Control of Advertisements Shared via Social Media Platforms

Mehmet Doğar

Makale detayları

Thoughts on Administrative Control of Advertisements Shared via Social Media Platforms

Yazarlar:

Mehmet Doğar

Yayıncı:

Sakarya University

Ana Başlıklar:

Hukuk

Dergi:

Sakarya Üniversitesi Hukuk Fakültesi Dergisi Vol.11 Issue 1, pp.165-190

Belge Tipi:

Makale

Yayın Tarihi:

8/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001287933

pISSN:

2147-768X

Anahtar kelimeler:

Özet:

 With the growth in the rate of internet and social media usage, the purchasing habits of consumers have changed. For this reason, traditional marketing and advertising activities have also changed and new sales techniques have been developed. Today, advertisers and companies have started to do their advertising activities from their own social media accounts or through social media influencers. Advertising on social media provides some benefits for consumers but this advertisements often creates problems for consumers. Especially, it is important for the protection of the consumer to check whether the shared content such as viral advertisements, influencer marketing activities, personalized advertising and covert advertising comply with the rules of advertising law. In this study, legal problems and solution proposals regarding the administrative control of the advertising content shared by social media influencers on social media platforms will be emphasized.

 With the growth in the rate of internet and social media usage, the purchasing habits of consumers have changed. For this reason, traditional marketing and advertising activities have also changed and new sales techniques have been developed. Today, advertisers and companies have started to do their advertising activities from their own social media accounts or through social media influencers. Advertising on social media provides some benefits for consumers but this advertisements often creates problems for consumers. Especially, it is important for the protection of the consumer to check whether the shared content such as viral advertisements, influencer marketing activities, personalized advertising and covert advertising comply with the rules of advertising law. In this study, legal problems and solution proposals regarding the administrative control of the advertising content shared by social media influencers on social media platforms will be emphasized.

 With the growth in the rate of internet and social media usage, the purchasing habits of consumers have changed. For this reason, traditional marketing and advertising activities have also changed and new sales techniques have been developed. Today, advertisers and companies have started to do their advertising activities from their own social media accounts or through social media influencers. Advertising on social media provides some benefits for consumers but this advertisements often creates problems for consumers. Especially, it is important for the protection of the consumer to check whether the shared content such as viral advertisements, influencer marketing activities, personalized advertising and covert advertising comply with the rules of advertising law. In this study, legal problems and solution proposals regarding the administrative control of the advertising content shared by social media influencers on social media platforms will be emphasized.

 İnternet ve sosyal medya kullanımının yaygınlaşması ile birlikte tüketicilerin satın alma alışkanlıkları değişmiştir. Bu bağlamda geleneksel pazarlama ve reklam faaliyetleri de esaslı değişime uğramış ve yeni satış tekniklerinin gelişmesine neden olmuştur. Nitekim günümüzde reklam verenler ve işletmeler reklamcılık faaliyetlerini çoğunlukla kendi sosyal medya hesaplarından veya sosyal medya etkileyicisi üzerinden yürütmeye başlamıştır. Sosyal medya üzerinden yapılan reklamlar tüketiciler açısından bazı faydalar sağlamakla beraber çoğu zaman sorun yaratmakta ve tüketicinin mağduriyetine yol açmaktadır. Özellikle viral reklamlar, sosyal medya etkileyicileri tarafından yapılan tanıtım faaliyetleri, kişiselleştirilmiş reklam ve örtülü reklam gibi yöntemlerle paylaşılan içeriklerin reklam hukuku kurallarına uygun olup olmadığının denetlenmesi tüketici mağduriyetlerinin asgari düzeye indirilmesi konusunda önem arz etmektedir. Bu çalışma kapsamında sosyal medya platformları üzerinden paylaşılan reklam içerikli iletilerin idari yönden denetlenmesine dair hukuki sorunlar ve çözüm önerileri üzerinde durulacaktır.

Makale detayları

Thoughts on Administrative Control of Advertisements Shared via Social Media Platforms

Yazarlar:

Mehmet Doğar

Yayıncı:

Sakarya University

Ana Başlıklar:

Hukuk

Dergi:

Sakarya Üniversitesi Hukuk Fakültesi Dergisi Vol.11 Issue 1, pp.165-190

Belge Tipi:

Makale

Yayın Tarihi:

8/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001287933

pISSN:

2147-768X

Social Media

Advertisement

Advertisement Council

Influencer Marketing

ConsumerSosyal Medya

Reklam

Reklam Kurulu

Hatırlı Pazarlama

Tüketici

Sayı

Makale detayları

Yazarlar: Mehmet Doğar

Yayıncı: Sakarya University

Ana Başlıklar: Hukuk

Dergi: Sakarya Üniversitesi Hukuk Fakültesi Dergisi Vol.11 Issue 1, pp.165-190

Belge Tipi: Makale

Yayın Tarihi: 8/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001287933

pISSN: 2147-768X

Sayı

Yazarlar:

Mehmet Doğar

Yayıncı:

Sakarya University

Ana Başlıklar:

Hukuk

Dergi:

Sakarya Üniversitesi Hukuk Fakültesi Dergisi Vol.11 Issue 1, pp.165-190

Belge Tipi:

Makale

Yayın Tarihi:

8/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001287933

pISSN:

2147-768X