DİJİTAL ALIŞVERİŞ DAVRANIŞINI BELİRLEYEN SOSYOLOJİK FAKTÖRLER: AKDENİZ ÜNİVERSİTESİ ÖĞRENCİLERİ ÖRNEĞİ

Suat KOLUKIRIK; Elif GÜN

Makale detayları

DİJİTAL ALIŞVERİŞ DAVRANIŞINI BELİRLEYEN SOSYOLOJİK FAKTÖRLER: AKDENİZ ÜNİVERSİTESİ ÖĞRENCİLERİ ÖRNEĞİ

Yazarlar:

Suat KOLUKIRIK | Elif GÜN

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Etiket

Dergi:

Süleyman Demirel University Visionary Journal 2020 Vol.11 Issue Ek, pp.1-16

Belge Tipi:

Makale

Yayın Tarihi:

12/2020

Belge Dili:

Türkçe

Document ID (Org No.):

2000598118

Sıklık:

Üç Aylık

eISSN:

1308-9552

Özet:

 


The fact that the innovations and the conveniences that occur with the increasing effect of technological developments in today’s society surround each area of the social system, change and differentiate our individual and social forms of relationship. So much so that everyday actions carried out through face-to-face and mutual interactions are carried out intensely with technological tools and have become an ordinary part of our lives. Most of our behaviors, from casual conversations to the way of having fun, from leisure activities to working styles, have been transferred to virtual environments and digitalized, gaining different forms and dimensions. Moreover, when we consider the existence of a new generation born into technological developments and consumer society, our cultural practices are transforming and becoming widespread every day. In this perspective, in our study, sociological analysis of digital behavior called ‘online shopping’, ‘e-shopping’, ‘virtual shopping’, ‘e-commerce’, or ‘electronic commerce’ is tried to be examined for university students. Using quantitative method in the research, a total of 240 students from Akdeniz University Faculty of Letters Sociology, Philosophy, Geography and Turkish Departments of Language and Literature are interviewed and a survey is conducted between the dates of 17-20 February 2020. The data collected regarding the digital shopping level, perception, experiences, expectations and problems faced by the sample group are numbered and evaluated by tabulating through SPSS program. It is found that the participants perceive digital shopping behavior as convenient, easy, cheap, accessible and time saving; and 88.8% of they have digital shopping experience.

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Makale detayları

DİJİTAL ALIŞVERİŞ DAVRANIŞINI BELİRLEYEN SOSYOLOJİK FAKTÖRLER: AKDENİZ ÜNİVERSİTESİ ÖĞRENCİLERİ ÖRNEĞİ

Yazarlar: Suat KOLUKIRIK | Elif GÜN

Yayıncı: Süleyman Demirel University

Ana Başlıklar: Etiket

Dergi: Süleyman Demirel University Visionary Journal 2020 Vol.11 Issue Ek, pp.1-16

Belge Tipi: Makale

Yayın Tarihi: 12/2020

Belge Dili: Türkçe

Document ID (Org No.): 2000598118

Sıklık: Üç Aylık

eISSN: 1308-9552

Sayı

Yazarlar:

Suat KOLUKIRIK | Elif GÜN

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

Etiket

Dergi:

Süleyman Demirel University Visionary Journal 2020 Vol.11 Issue Ek, pp.1-16

Belge Tipi:

Makale

Yayın Tarihi:

12/2020

Belge Dili:

Türkçe

Document ID (Org No.):

2000598118

Sıklık:

Üç Aylık

eISSN:

1308-9552