Commodification of the Subject in Presentations of Virtual Sexual Identity

Nurgül Ergül Güvendi

Makale detayları

Commodification of the Subject in Presentations of Virtual Sexual Identity

Yazarlar:

Nurgül Ergül Güvendi

Yayıncı:

Mustafa Süleyman ÖZCAN

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

İnsan ve Toplum Bilimleri Araştırmaları Dergisi Vol.12 Issue 3, pp.1502-1519

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001298083

pISSN:

2147-1185

Anahtar kelimeler:

Özet:

 When the profiles created in social networks and the content produced are examined, the problem of commodification of the subject, especially in sexual identity presentations, draws attention. For this reason, in this study, emotions, thoughts, values and situations that cause objectification of people were investigated. This research has four aims: to create a conceptual framework regarding the sexuality perception of obscene content producers in social media, to investigate the motivations that cause people to create obscene content, to identify common points that affect the network preferences of content producers and to contribute to the literature on social media studies. For this purpose, case analysis method, one of the qualitative research methods, was used. The data were collected from social media applications named Instagram, Tender, Twitter by using purposeful criterion sampling method. Users who stand out with their sexual identity presentation on these platforms were asked questions in four different categories. These categories are users opinions about the phenomenon of sexuality, the reasons for their social network preferences, why they prefer the presentation of sexual identity common goals and the problems they experience on these platforms. The findings of the research are as follows: The phenomenon of sexuality is seen as an escape from real life, freedom, pleasure, communication tools and discovery. The reasons why the participants prefer social networks are the ease of access, ease of sharing, the fact that these applications carry less risk than in real life, and the advantage of control. The common goals of users are economic freedom, recognition and self-realization. Problems arising from the presentation of sexual identity are disconnection from real life, exclusion, harassment and depression. Our results clearly show that sexual identity presentations created through social media applications commodify the individual and individual values. We think that our results will contribute to the current literature and will be good ground for new research to be conducted.

 When the profiles created in social networks and the content produced are examined, the problem of commodification of the subject, especially in sexual identity presentations, draws attention. For this reason, in this study, emotions, thoughts, values and situations that cause objectification of people were investigated. This research has four aims: to create a conceptual framework regarding the sexuality perception of obscene content producers in social media, to investigate the motivations that cause people to create obscene content, to identify common points that affect the network preferences of content producers and to contribute to the literature on social media studies. For this purpose, case analysis method, one of the qualitative research methods, was used. The data were collected from social media applications named Instagram, Tender, Twitter by using purposeful criterion sampling method. Users who stand out with their sexual identity presentation on these platforms were asked questions in four different categories. These categories are users opinions about the phenomenon of sexuality, the reasons for their social network preferences, why they prefer the presentation of sexual identity common goals and the problems they experience on these platforms. The findings of the research are as follows: The phenomenon of sexuality is seen as an escape from real life, freedom, pleasure, communication tools and discovery. The reasons why the participants prefer social networks are the ease of access, ease of sharing, the fact that these applications carry less risk than in real life, and the advantage of control. The common goals of users are economic freedom, recognition and self-realization. Problems arising from the presentation of sexual identity are disconnection from real life, exclusion, harassment and depression. Our results clearly show that sexual identity presentations created through social media applications commodify the individual and individual values. We think that our results will contribute to the current literature and will be good ground for new research to be conducted.

 When the profiles created in social networks and the content produced are examined, the problem of commodification of the subject, especially in sexual identity presentations, draws attention. For this reason, in this study, emotions, thoughts, values and situations that cause objectification of people were investigated. This research has four aims: to create a conceptual framework regarding the sexuality perception of obscene content producers in social media, to investigate the motivations that cause people to create obscene content, to identify common points that affect the network preferences of content producers and to contribute to the literature on social media studies. For this purpose, case analysis method, one of the qualitative research methods, was used. The data were collected from social media applications named Instagram, Tender, Twitter by using purposeful criterion sampling method. Users who stand out with their sexual identity presentation on these platforms were asked questions in four different categories. These categories are users opinions about the phenomenon of sexuality, the reasons for their social network preferences, why they prefer the presentation of sexual identity common goals and the problems they experience on these platforms. The findings of the research are as follows: The phenomenon of sexuality is seen as an escape from real life, freedom, pleasure, communication tools and discovery. The reasons why the participants prefer social networks are the ease of access, ease of sharing, the fact that these applications carry less risk than in real life, and the advantage of control. The common goals of users are economic freedom, recognition and self-realization. Problems arising from the presentation of sexual identity are disconnection from real life, exclusion, harassment and depression. Our results clearly show that sexual identity presentations created through social media applications commodify the individual and individual values. We think that our results will contribute to the current literature and will be good ground for new research to be conducted.

 Sosyal ağlarda oluşturulan profiller ve üretilen içerikler incelendiğinde özellikle cinsel kimlik sunumlarında öznenin metalaşması sorunu dikkat çekmektedir. Bu nedenle bu araştırmada duygu, düşünce, değer ve kişilerin nesneleşmesine neden olan durumlar araştırılmıştır. Araştırmanın dört amacı bulunmaktadır. Sosyal medyada müstehcen içerik üreticilerinin cinsellik algısına ilişkin kavramsal bir çerçeve oluşturmak, kişilerin müstehcen içerik oluşturmalarına neden olan motivasyonları araştırmak, içerik üreticilerinin ağ tercihlerini etkileyen ortak noktaları belirlemek ve sosyal medya çalışmaları ile ilgili literatüre katkı sunmak. Bu amaçla nitel araştırma yöntemlerinden vaka analizi yöntemi kullanılmıştır. Veriler Instagram, Tender, Twitter isimli sosyal medya uygulamalarından amaçlı ölçüt örnekleme yöntemi kullanılarak toplanmıştır. Bu sosyal medya uygulamalarında cinsel kimlik sunumu ile öne öne çıkan kullanıcılara, dört faklı kategoride sorular sorulmuştur. Bu kategoriler, kullanıcıların cinsellik olgusu hakkındaki görüşleri, sosyal ağ tercihlerinin sebepleri, neden cinsel kimlik sunumunu tercih ettikleri ortak hedefleri ve bu platformlarda yaşadıkları sorunlardır. Araştırma sonucunda ulaşılan bulgular şu şekildedir: Cinsellik olgusu gerçek hayattan kaçış, özgürlük, zevk, iletişim aracı ve keşif olarak görülmektedir. Katılımcıların sosyal ağları tercih etme nedenleri, erişim kolaylığı, paylaşım kolaylığı, bu uygulamaların gerçek yaşamdakine oranla daha az risk taşıması ve kontrol avantajıdır. Kullanıcıların ortak hedefleri ise ekonomik özgürlük, tanınma ve kendini gerçekleştirmedir. Cinsel kimlik sunumundan kaynaklanan sorunlar ise gerçek hayattan kopma, dışlanma, taciz ve depresyondur. Ulaşılan sonuçlar sosyal medya uygulamaları vasıtası ile oluşturulan cinsel kimlik sunumlarının birey ve bireye ait değerleri metalaştırdığını açıkça göstermektedir. Ulaşılan bulguların bundan sonraki çalışmalarda ilgili literatüre katkı sunacağı düşünülmektedir.

Makale detayları

Commodification of the Subject in Presentations of Virtual Sexual Identity

Yazarlar:

Nurgül Ergül Güvendi

Yayıncı:

Mustafa Süleyman ÖZCAN

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

İnsan ve Toplum Bilimleri Araştırmaları Dergisi Vol.12 Issue 3, pp.1502-1519

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001298083

pISSN:

2147-1185

Identity

Presentation of Sexual Identity

Production of Sexual Content

Commodification of the Subject

Social Media

Sayı

Makale detayları

Commodification of the Subject in Presentations of Virtual Sexual Identity

Yazarlar: Nurgül Ergül Güvendi

Yayıncı: Mustafa Süleyman ÖZCAN

Ana Başlıklar: İletişim Çalışmaları

Dergi: İnsan ve Toplum Bilimleri Araştırmaları Dergisi Vol.12 Issue 3, pp.1502-1519

Belge Tipi: Makale

Yayın Tarihi: 9/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001298083

pISSN: 2147-1185

Identity

Presentation of Sexual Identity

Production of Sexual Content

Commodification of the Subject

Social Media

Sayı

Yazarlar:

Nurgül Ergül Güvendi

Yayıncı:

Mustafa Süleyman ÖZCAN

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

İnsan ve Toplum Bilimleri Araştırmaları Dergisi Vol.12 Issue 3, pp.1502-1519

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001298083

pISSN:

2147-1185