CO-CREATION OF CULTURAL VALUE ON THE AXIS OF ART – ENTREPRENEURSHIP - MARKETING: BAKSI MODEL

Özge Gökbulut Özdemir

Makale detayları

CO-CREATION OF CULTURAL VALUE ON THE AXIS OF ART – ENTREPRENEURSHIP - MARKETING: BAKSI MODEL

Yazarlar:

Özge Gökbulut Özdemir

Yayıncı:

Nigde Omer Halisdemir University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Vol.17 Issue 3, pp.691-709

Belge Tipi:

Makale

Yayın Tarihi:

7/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001324453

pISSN:

2564-6931

Anahtar kelimeler:

Özet:

 In this study, the issue of value co-creation is discussed with a cultural value focus and examined on the axis of art, entrepreneurship and marketing. BAKSI Museum, established in BAKSI Bayraktar Village of Bayburt, one of the least populated and most emigrated provinces of Turkey, has been approached as a value creation process extending from individual value to universal value, based on the personal history of its entrepreneur artist Hüsamettin Koçan. In the study, BAKSI Museum, winner of the 2014 European Council Museum Award, which is considered as an art work and an example of artist entrepreneurship, was examined holistically in its different dimensions in terms of co-creation of value in the context of the social and economic value it creates. The conceptual components of the holistic model, which is based on the unity of opposites and co-creates new value, are explained in detail and summarized as follows: autonomous individual and cultural environment, center and periphery, past and future, nature and structureartwork, art and craft, economic value and cultural value, local and universal. As a result, the co-creation of cultural value has found its place in practice with its inclusive structure involving various actors and its social, cultural, economic, and political dimensions. In this context, BAKSI Museum is an integrated model for the concept of value creation with its different dimensions, and with this study, the literature on co-creation of value on the axis of art, culture and tourism is expanded in the process of co-creation of social and economic value.

 In this study, the issue of value co-creation is discussed with a cultural value focus and examined on the axis of art, entrepreneurship and marketing. BAKSI Museum, established in BAKSI Bayraktar Village of Bayburt, one of the least populated and most emigrated provinces of Turkey, has been approached as a value creation process extending from individual value to universal value, based on the personal history of its entrepreneur artist Hüsamettin Koçan. In the study, BAKSI Museum, winner of the 2014 European Council Museum Award, which is considered as an art work and an example of artist entrepreneurship, was examined holistically in its different dimensions in terms of co-creation of value in the context of the social and economic value it creates. The conceptual components of the holistic model, which is based on the unity of opposites and co-creates new value, are explained in detail and summarized as follows: autonomous individual and cultural environment, center and periphery, past and future, nature and structureartwork, art and craft, economic value and cultural value, local and universal. As a result, the co-creation of cultural value has found its place in practice with its inclusive structure involving various actors and its social, cultural, economic, and political dimensions. In this context, BAKSI Museum is an integrated model for the concept of value creation with its different dimensions, and with this study, the literature on co-creation of value on the axis of art, culture and tourism is expanded in the process of co-creation of social and economic value.

 In this study, the issue of value co-creation is discussed with a cultural value focus and examined on the axis of art, entrepreneurship and marketing. BAKSI Museum, established in BAKSI Bayraktar Village of Bayburt, one of the least populated and most emigrated provinces of Turkey, has been approached as a value creation process extending from individual value to universal value, based on the personal history of its entrepreneur artist Hüsamettin Koçan. In the study, BAKSI Museum, winner of the 2014 European Council Museum Award, which is considered as an art work and an example of artist entrepreneurship, was examined holistically in its different dimensions in terms of co-creation of value in the context of the social and economic value it creates. The conceptual components of the holistic model, which is based on the unity of opposites and co-creates new value, are explained in detail and summarized as follows: autonomous individual and cultural environment, center and periphery, past and future, nature and structureartwork, art and craft, economic value and cultural value, local and universal. As a result, the co-creation of cultural value has found its place in practice with its inclusive structure involving various actors and its social, cultural, economic, and political dimensions. In this context, BAKSI Museum is an integrated model for the concept of value creation with its different dimensions, and with this study, the literature on co-creation of value on the axis of art, culture and tourism is expanded in the process of co-creation of social and economic value.

 Bu çalışmada birlikte değer yaratma value co-creation konusunu kültürüler değer odağında ele almakta ve sanat, girişimcilik ve pazarlama ekseninde incelenmektedir. Türkiyenin en az nüfuslu ve en çok göç vermiş illerinden Bayburtun BAKSI Bayraktar Köyünde kurulan BAKSI Müzesi, girişimcisi sanatçı Hüsamettin Koçanın kişisel tarihinden yola çıkarak bireysel değerden evrensel değere uzanan bir değer yaratma süreci olarak ele alınmıştır. Çalışmada bir sanat yapıtı ve sanatçı girişimciliği örneği olarak değerlendirilen 2014 Avrupa Konseyi Müze Ödülü sahibi BAKSI Müzesi yarattığı toplumsal ve ekonomik değer bağlamında birlikte değer yaratma açısından farklı boyutlarıyla bütünsel olarak incelenmiştir. Karşıtlıkların birlikteliğine dayanan ve yeni değeri birlikte yaratan bütünsel modelin kavramsal bileşenleri detaylı olarak açıklanmış ve şu şekilde özetlenmiştir: özerk birey ile kültürel çevre, merkez ile periferi, geçmiş ile gelecek, doğa ile yapıt, sanat ile zanaat, ekonomik değer ile kültürel değer, yerel ile evrensel. Sonuç olarak, kültürel değerin birlikte yaratımı, pek çok aktörü içine alan kapsayıcı yapısı ile sosyal, kültürel, ekonomik ve politik boyutlarıyla da uygulamada yer bulmuştur. Bu bağlamda BAKSI Müzesi farklı boyutlarıyla birlikte değer yaratma kavramı için bütünleşik bir model özelliği taşımakta ve bu çalışma ile sosyal ve ekonomik değerin birlikte yaratılması sürecinde sanat, kültür, turizm ekseninde birlikte değer yaratma literatürü genişletilmektedir.

Makale detayları

CO-CREATION OF CULTURAL VALUE ON THE AXIS OF ART – ENTREPRENEURSHIP - MARKETING: BAKSI MODEL

Yazarlar:

Özge Gökbulut Özdemir

Yayıncı:

Nigde Omer Halisdemir University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Vol.17 Issue 3, pp.691-709

Belge Tipi:

Makale

Yayın Tarihi:

7/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001324453

pISSN:

2564-6931

Co-Creation Of Value

Cultural Value

BAKSI Museum

Art Tourism

Marketingbirlikte değer yaratma

kültürel değer

BAKSI Müzesi

sanat

pazarlama

girişimcilik

Sayı

Makale detayları

Yazarlar: Özge Gökbulut Özdemir

Yayıncı: Nigde Omer Halisdemir University

Ana Başlıklar: Turizm (Diğer)

Dergi: Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Vol.17 Issue 3, pp.691-709

Belge Tipi: Makale

Yayın Tarihi: 7/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001324453

pISSN: 2564-6931

Sayı

Yazarlar:

Özge Gökbulut Özdemir

Yayıncı:

Nigde Omer Halisdemir University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Vol.17 Issue 3, pp.691-709

Belge Tipi:

Makale

Yayın Tarihi:

7/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001324453

pISSN:

2564-6931