PUBLIC RELATIONS NOT ONLY FOR THE ORGANIZATION BUT ALSO FOR SOCIETY: A REVIEW OF UNDERGRADUATE CURRICULA IN TÜRKİYE

Hatun Boztepe Taşkıran

Makale detayları

PUBLIC RELATIONS NOT ONLY FOR THE ORGANIZATION BUT ALSO FOR SOCIETY: A REVIEW OF UNDERGRADUATE CURRICULA IN TÜRKİYE

Yazarlar:

Hatun Boztepe Taşkıran

Yayıncı:

Istanbul Ticaret University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi Vol.8 Issue 1, pp.137-168

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001342619

pISSN:

2636-753X

Anahtar kelimeler:

Özet:

 The views that public relations prioritizes corporate interests and gains, and that it is evaluated only from a managerial perspective despite having a strong potential to serve the society, represent a critical perspective towards public relations. The critical point of view that the social role and effects of public relations have been neglected underlines that public relations are handled from a managerial perspective rather than a social perspective. In recent years, attention has been drawn to the need for a society-oriented public relations approach. It has become clear that future professionals need to be trained in accordance with the society-oriented understanding of public relations. This study was planned based on the fact that public relations education assumes an important function in the perception and practice of the profession. The study aims to determine the extent to which the social roles and functions of public relations are reflected in public relations undergraduate education in Türkiye. It has been revealed that the rate of courses on the social role and functions of public relations in the curricula is low at 2.34 percent, and in this direction, the need for a reconsideration of public relations education in Türkiye in this respect has been identified.

 The views that public relations prioritizes corporate interests and gains, and that it is evaluated only from a managerial perspective despite having a strong potential to serve the society, represent a critical perspective towards public relations. The critical point of view that the social role and effects of public relations have been neglected underlines that public relations are handled from a managerial perspective rather than a social perspective. In recent years, attention has been drawn to the need for a society-oriented public relations approach. It has become clear that future professionals need to be trained in accordance with the society-oriented understanding of public relations. This study was planned based on the fact that public relations education assumes an important function in the perception and practice of the profession. The study aims to determine the extent to which the social roles and functions of public relations are reflected in public relations undergraduate education in Türkiye. It has been revealed that the rate of courses on the social role and functions of public relations in the curricula is low at 2.34 percent, and in this direction, the need for a reconsideration of public relations education in Türkiye in this respect has been identified.

 The views that public relations prioritizes corporate interests and gains, and that it is evaluated only from a managerial perspective despite having a strong potential to serve the society, represent a critical perspective towards public relations. The critical point of view that the social role and effects of public relations have been neglected underlines that public relations are handled from a managerial perspective rather than a social perspective. In recent years, attention has been drawn to the need for a society-oriented public relations approach. It has become clear that future professionals need to be trained in accordance with the society-oriented understanding of public relations. This study was planned based on the fact that public relations education assumes an important function in the perception and practice of the profession. The study aims to determine the extent to which the social roles and functions of public relations are reflected in public relations undergraduate education in Türkiye. It has been revealed that the rate of courses on the social role and functions of public relations in the curricula is low at 2.34 percent, and in this direction, the need for a reconsideration of public relations education in Türkiye in this respect has been identified.

 Halkla ilişkilerin kurumsal çıkar ve kazanımları önceliklendiren, topluma hizmet edebilecek güçlü bir potansiyele sahip olmasına rağmen sadece yönetimsel açıdan değerlendirildiğine yönelik görüşler, halkla ilişkilere yönelik eleştirel bakış açısını temsil etmektedir. Son yıllarda ise literatürde toplum odaklı halkla ilişkiler anlayışına duyulan ihtiyaca dikkat çekilmektedir. Halkla ilişkilerin toplumsal etkilerinin tartışıldığı günümüzde, geleceğin profesyonellerinin halkla ilişkilerin toplum odaklı anlayışına uygun bir eğitime tabi tutulması gerekliliği ortaya çıkmıştır. Bu çalışma halkla ilişkiler eğitiminin mesleğin algılanması ve uygulanmasında önemli bir işlev üstlendiği bilgisi üzerine planlanmıştır. Çalışmanın amacı halkla ilişkilerin toplumsal rol ve işlevlerinin Türkiyedeki halkla ilişkiler lisans eğitimine ne ölçüde yansıtıldığının tespit edilmesidir. Türkiyede halkla ilişkiler lisans eğitimi verilen program müfredatlarının içerik analizi tekniği ile incelendiği araştırmada, halkla ilişkilerin toplumsal rol ve işlevlerine yönelik derslerin müfredatlarda yer alma oranının yüzde 2,34 ile düşük bir oranda olduğu ve özellikle kurumsal sosyal sorumluluk derslerine odaklanıldığı ortaya konmuştur. Araştırmadan elde edilen bulgular doğrultusunda Türkiyedeki halkla ilişkiler eğitiminin toplum odaklı halkla ilişkiler anlayışı yönünden yeniden ele alınmasına yönelik gereksinim tespit edilmiştir.

Makale detayları

PUBLIC RELATIONS NOT ONLY FOR THE ORGANIZATION BUT ALSO FOR SOCIETY: A REVIEW OF UNDERGRADUATE CURRICULA IN TÜRKİYE

Yazarlar:

Hatun Boztepe Taşkıran

Yayıncı:

Istanbul Ticaret University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi Vol.8 Issue 1, pp.137-168

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001342619

pISSN:

2636-753X

Public relations

Social impact

Society orientation

Public relations education

Undergraduate curricula.Toplumsal etki

Toplum odaklılık

Halkla ilişkiler eğitimi

Lisans müfredatları.

Sayı

Makale detayları

Yazarlar: Hatun Boztepe Taşkıran

Yayıncı: Istanbul Ticaret University

Ana Başlıklar: İletişim ve Medya Çalışmaları (Diğer)

Dergi: Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi Vol.8 Issue 1, pp.137-168

Belge Tipi: Makale

Yayın Tarihi: 3/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001342619

pISSN: 2636-753X

Sayı

Yazarlar:

Hatun Boztepe Taşkıran

Yayıncı:

Istanbul Ticaret University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi Vol.8 Issue 1, pp.137-168

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001342619

pISSN:

2636-753X