Transformation of Communication and Management Strategies of Corporations in Digital Age

Belis Gülay

Makale detayları

Transformation of Communication and Management Strategies of Corporations in Digital Age

Yazarlar:

Belis Gülay

Yayıncı:

Istanbul Ticaret University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Intermedia International E-journal Vol.12 Issue 22, pp.169-187

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001345321

pISSN:

2149-3669

Anahtar kelimeler:

Özet:

 Globalisation, development of new communication technologies at hypervelocity and the necessity of organisations to be accountable and transparent has compelled the change in all areas as well as communication. Due to the gaining importance of stakeholder empowerment construct, the consideration towards stakeholders needs and preferences has increased, which is considered as a revolution by some practitioners. Digitalizing world has been changing and converting communication management, which is one of the crucial tools and assets for corporations. Within this scope, prominent management strategies in terms of corporate communication will be discussed in this article.

 Globalisation, development of new communication technologies at hypervelocity and the necessity of organisations to be accountable and transparent has compelled the change in all areas as well as communication. Due to the gaining importance of stakeholder empowerment construct, the consideration towards stakeholders needs and preferences has increased, which is considered as a revolution by some practitioners. Digitalizing world has been changing and converting communication management, which is one of the crucial tools and assets for corporations. Within this scope, prominent management strategies in terms of corporate communication will be discussed in this article.

 Globalisation, development of new communication technologies at hypervelocity and the necessity of organisations to be accountable and transparent has compelled the change in all areas as well as communication. Due to the gaining importance of stakeholder empowerment construct, the consideration towards stakeholders needs and preferences has increased, which is considered as a revolution by some practitioners. Digitalizing world has been changing and converting communication management, which is one of the crucial tools and assets for corporations. Within this scope, prominent management strategies in terms of corporate communication will be discussed in this article.

 Küreselleşme, yeni iletişim teknolojilerinin aşırı hızda gelişmesi ve kuruluşların hesap verebilir ve şeffaf olma zorunluluğu, iletişimin yanı sıra tüm alanlarda değişimi zorunlu kılmıştır. Paydaş güçlendirme yapısının önem kazanması nedeniyle, paydaşların ihtiyaç ve tercihlerine yönelik ilgi artmış olup, bu bazı uygulayıcılar tarafından bir devrim olarak kabul edilmiştir. Dijitalleşen dünya, şirketler için önemli araçlardan ve varlıklardan biri olan iletişim yönetimini değiştiriyor ve dönüştürüyor. Bu kapsamda, bu makalede kurumsal iletişim açısından öne çıkan yönetim stratejileri ele alınacaktır.

Makale detayları

Transformation of Communication and Management Strategies of Corporations in Digital Age

Yazarlar:

Belis Gülay

Yayıncı:

Istanbul Ticaret University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Intermedia International E-journal Vol.12 Issue 22, pp.169-187

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001345321

pISSN:

2149-3669

management strategies

digitalisation

communication strategies

corporate communicationyönetim stratejileri

dijitalleşme

iletişim stratejileri

kurumsal iletişim

Sayı

Makale detayları

Yazarlar: Belis Gülay

Yayıncı: Istanbul Ticaret University

Ana Başlıklar: İletişim Çalışmaları

Dergi: Intermedia International E-journal Vol.12 Issue 22, pp.169-187

Belge Tipi: Makale

Yayın Tarihi: 6/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001345321

pISSN: 2149-3669

Sayı

Yazarlar:

Belis Gülay

Yayıncı:

Istanbul Ticaret University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

Intermedia International E-journal Vol.12 Issue 22, pp.169-187

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001345321

pISSN:

2149-3669