IMPACT OF EIGHT DIMENSIONS ON THE BUSINESS OF SPECIALTY COFFEE SHOPS

Chiu-chi WEİ; Chin-hsin CHİU; Suz-tsung WEİ; Chiou-shuei WEİ

doi:https://doi.org/10.17261/Pressacademia.2019.1023

Makale detayları

IMPACT OF EIGHT DIMENSIONS ON THE BUSINESS OF SPECIALTY COFFEE SHOPS

Yazarlar:

Chiu-chi WEİ | Chin-hsin CHİU | Suz-tsung WEİ | Chiou-shuei WEİ

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler | Sosyoloji & antropoloji | Kütüphane ve Bilgi Bilimleri | Etiket | Çalışma ekonomisi | Etik | Eğitim | Yönetim

Dergi:

Research Journal of Business and Management 2019 Vol.6 Issue 1, pp.79-87

Belge Tipi:

Makale

Yayın Tarihi:

3/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000782180

Sıklık:

Üç Aylık

eISSN:

2148-6689

DOI:

https://doi.org/10.17261/Pressacademia.2019.1023

Özet:

 


Purpose- The impacts of eight dimensions, including customer communication, customer relationship management, customer satisfaction,

customer loyalty, strategy management, customer trust, and service quality, on the business of specialty coffee shops were investigated,

Methodology- A questionnaire was designed to collect the data from 197 valid respondents; Structural Equation Modeling (SEM) was utilized to

analyze the data, and finally, Smart PLS was employed to validate the structural model.

Findings- Nine of the eleven hypothesized relationships were confirmed and supported, while two were not supported.

Conclusion- Results of this study can provide business owners of specialty coffee shops with valuable information and management implications.

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Makale detayları

IMPACT OF EIGHT DIMENSIONS ON THE BUSINESS OF SPECIALTY COFFEE SHOPS

Yazarlar: Chiu-chi WEİ | Chin-hsin CHİU | Suz-tsung WEİ | Chiou-shuei WEİ

Yayıncı: PressAcademia

Ana Başlıklar: Sosyal Bilimler | Sosyoloji & antropoloji | Kütüphane ve Bilgi Bilimleri | Etiket | Çalışma ekonomisi | Etik | Eğitim | Yönetim

Dergi: Research Journal of Business and Management 2019 Vol.6 Issue 1, pp.79-87

Belge Tipi: Makale

Yayın Tarihi: 3/2019

Belge Dili: İngilizce

Document ID (Org No.): 2000782180

Sıklık: Üç Aylık

eISSN: 2148-6689

DOI: https://doi.org/10.17261/Pressacademia.2019.1023

Sayı

Yazarlar:

Chiu-chi WEİ | Chin-hsin CHİU | Suz-tsung WEİ | Chiou-shuei WEİ

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler | Sosyoloji & antropoloji | Kütüphane ve Bilgi Bilimleri | Etiket | Çalışma ekonomisi | Etik | Eğitim | Yönetim

Dergi:

Research Journal of Business and Management 2019 Vol.6 Issue 1, pp.79-87

Belge Tipi:

Makale

Yayın Tarihi:

3/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000782180

Sıklık:

Üç Aylık

eISSN:

2148-6689

DOI:

https://doi.org/10.17261/Pressacademia.2019.1023