EXPLORING ATTENDEES’ PERCEPTIONS ON SERVICE QUALITY PROVIDED AT THE VAAL RIVER CARNIVAL IN SOUTH AFRICA

Phillemon Tlake RACHOENE; Bakae Aubrey MOKOENA

Makale detayları

EXPLORING ATTENDEES’ PERCEPTIONS ON SERVICE QUALITY PROVIDED AT THE VAAL RIVER CARNIVAL IN SOUTH AFRICA

Yazarlar:

Phillemon Tlake RACHOENE | Bakae Aubrey MOKOENA

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2017 Vol.9 Issue 2, pp.167-183

Belge Tipi:

Makale

Yayın Tarihi:

5/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000808934

Sıklık:

İki Yıllık

eISSN:

1309-8047

Özet:

 

There is growing evidence globally that the majority of attendees’ at
 carnival events complain about the service quality with regard to
 management, planning and organisation of facilities utilised at these
 events. South Africa is no exception and the complaints include the
 environment, security, client services, parking space, food
 accessibility and cultural activities. However, there is a lack of
 evidence in studies examining this issue, especially in developing
 countries like South Africa. Hence, the purpose of the study is to
 explore attendees’ perceptions of the quality of services provided at
 the Vaal River Carnival in South Africa. Considering the situational
 factors and the event environment, a non-probability sampling
 procedure was adopted. In this regard, a cross-sectional survey
 approach for collecting data from a conveniently selected sample of
 335 attendees at the festival was undertaken. An exploratory factor
 procedure revealed seven factors namely facility access, location,
 food service, information, visitors interaction, valence and
 entertainment dimensions of carnival service quality construct. For
 practitioners and academics, the study presents a list of factors they
 may wish to consider in attempting to generate a greater degree of
 service quality among carnival settings.

Makale detayları

EXPLORING ATTENDEES’ PERCEPTIONS ON SERVICE QUALITY PROVIDED AT THE VAAL RIVER CARNIVAL IN SOUTH AFRICA

Yazarlar: Phillemon Tlake RACHOENE | Bakae Aubrey MOKOENA

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of Business and Management Studies 2017 Vol.9 Issue 2, pp.167-183

Belge Tipi: Makale

Yayın Tarihi: 5/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000808934

Sıklık: İki Yıllık

eISSN: 1309-8047

Sayı

Yazarlar:

Phillemon Tlake RACHOENE | Bakae Aubrey MOKOENA

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2017 Vol.9 Issue 2, pp.167-183

Belge Tipi:

Makale

Yayın Tarihi:

5/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000808934

Sıklık:

İki Yıllık

eISSN:

1309-8047