Evaluation of Turkey's cruise tourism data within the framework of competitiveness analysis

Berna Yaşar; Mehmet Düzgün; Atınç Olcay

Makale detayları

Evaluation of Turkey's cruise tourism data within the framework of competitiveness analysis

Yazarlar:

Berna Yaşar | Mehmet Düzgün | Atınç Olcay

Yayıncı:

Balıkesir University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.26 Issue 50, pp.887-898

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001306578

pISSN:

1301-5265

Anahtar kelimeler:

Özet:

 Cruise tourism has a quality that can bring together different activities for tourists. In this direction, it is possible to say that the services offered to these tourists include food and beverage, accommodation and other recreational activities as well as transport. On the other hand, cruise tourists also benefit from port visits as well as visiting the touristic places close to the port and shopping opportunities. Therefore, countries make significant investments in these ports and destinations. In this context, this research, which was carried out in order to determine and compare the expected and actual growth rates of the ports on the cruise ships visit route in Turkey between 2017-2022, was designed in qualitative design. The data in question were accessed by document analysis method and the data obtained were subjected to change share analyses. According to the results obtained, although the number of cruise tourists has entered an increasing trend in 2022, according to the change share analyses based on 2017 and 2018, it has been determined that the number of tourists visiting the ports within the scope of the research is generally behind the expected number.

 Cruise tourism has a quality that can bring together different activities for tourists. In this direction, it is possible to say that the services offered to these tourists include food and beverage, accommodation and other recreational activities as well as transport. On the other hand, cruise tourists also benefit from port visits as well as visiting the touristic places close to the port and shopping opportunities. Therefore, countries make significant investments in these ports and destinations. In this context, this research, which was carried out in order to determine and compare the expected and actual growth rates of the ports on the cruise ships visit route in Turkey between 2017-2022, was designed in qualitative design. The data in question were accessed by document analysis method and the data obtained were subjected to change share analyses. According to the results obtained, although the number of cruise tourists has entered an increasing trend in 2022, according to the change share analyses based on 2017 and 2018, it has been determined that the number of tourists visiting the ports within the scope of the research is generally behind the expected number.

 Cruise tourism has a quality that can bring together different activities for tourists. In this direction, it is possible to say that the services offered to these tourists include food and beverage, accommodation and other recreational activities as well as transport. On the other hand, cruise tourists also benefit from port visits as well as visiting the touristic places close to the port and shopping opportunities. Therefore, countries make significant investments in these ports and destinations. In this context, this research, which was carried out in order to determine and compare the expected and actual growth rates of the ports on the cruise ships visit route in Turkey between 2017-2022, was designed in qualitative design. The data in question were accessed by document analysis method and the data obtained were subjected to change share analyses. According to the results obtained, although the number of cruise tourists has entered an increasing trend in 2022, according to the change share analyses based on 2017 and 2018, it has been determined that the number of tourists visiting the ports within the scope of the research is generally behind the expected number.

 Kruvaziyer turizm turistlere yönelik farklı aktiviteleri bir araya getirebilen bir niteliğe sahiptir. Bu doğrultuda söz konusu turistlere yönelik sunulan hizmetler arasında ulaşımın yanında yeme-içme, konaklama ve diğer rekreasyon faaliyetlerinin de yer aldığını söylemek mümkündür. Öte yandan kruvaziyer turistler liman ziyaretleri ile birlikte limana yakın turistik yerleri ziyaret ve alışveriş imkanlarından da faydalanırlar. Bundan dolayı ülkeler söz konusu limanlara ve destinasyonlara önemli yatırımlar yapmaktadır. Bu kapsamda Türkiyede yer alan kruvaziyer gemilerin ziyaret rotasında yer alan limanların 2017-2022 yılları arasındaki beklenen ve gerçekleşen büyüme oranlarının tespit edilip karşılaştırılması amacıyla gerçekleştirilen bu araştırma nitel desende tasarlanmıştır. Söz konusu verilere döküman analizi yöntemi ile ulaşılarak elde edilen veriler değişim pay analizlerine tabi tutulmuştur. Ulaşılan sonuçlara göre 2022 yılında he ne kadar kruvaziyer turist sayısı artış trendine girmiş olsa da 2017 ve 2018 yıllarının baz alındığı değişim pay analizlerine göre araştırma kapsamında yer alan limanları genel anlamda beklenen sayının gerisinde turistin ziyaret ettiği tespit edilmiştir.

Makale detayları

Evaluation of Turkey's cruise tourism data within the framework of competitiveness analysis

Yazarlar:

Berna Yaşar | Mehmet Düzgün | Atınç Olcay

Yayıncı:

Balıkesir University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.26 Issue 50, pp.887-898

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001306578

pISSN:

1301-5265

Cruise Tourism

Competitiveness

Shift-Share AnalysisKruvaziyer Turizm

Rekabetçilik

Değişim Pay Analizi

Sayı

Makale detayları

Evaluation of Turkey's cruise tourism data within the framework of competitiveness analysis

Yazarlar: Berna Yaşar | Mehmet Düzgün | Atınç Olcay

Yayıncı: Balıkesir University

Ana Başlıklar: Turizm (Diğer)

Dergi: Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.26 Issue 50, pp.887-898

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001306578

pISSN: 1301-5265

Cruise Tourism

Competitiveness

Shift-Share AnalysisKruvaziyer Turizm

Rekabetçilik

Değişim Pay Analizi

Sayı

Yazarlar:

Berna Yaşar | Mehmet Düzgün | Atınç Olcay

Yayıncı:

Balıkesir University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.26 Issue 50, pp.887-898

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001306578

pISSN:

1301-5265