MEMETICALLY MODIFIED CONTENT: AN ANALYSIS OF THE HUMOROUS INSTAGRAM ACCOUNTS FROM THE PERSPECTIVE OF MEMETICS

Dilara Tekrin

Makale detayları

MEMETICALLY MODIFIED CONTENT: AN ANALYSIS OF THE HUMOROUS INSTAGRAM ACCOUNTS FROM THE PERSPECTIVE OF MEMETICS

Yazarlar:

Dilara Tekrin

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Yeni Medya Elektronik Dergisi Vol.7 Issue 1, pp.1-14

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001283032

pISSN:

2548-0200

Anahtar kelimeler:

Özet:

 The meme, defined as a cultural transmission unit, has been an active research topic since the 90s, but in the early 2000s, as a consequence of the developments in digital communication technologies, it received a new face and thus the phenomenon of Internet memes was born. However, debates on the definition and characteristics of memes have never reached a conclusion and the question of why some memes are more effective and circulate for a long time while others disappear and are forgotten quickly remains unanswered. Keeping these issues in mind, this research is designed within the framework of memes and remix practices and focuses on the humorous Instagram accounts of Turkey. The posts of these accounts share a number of features with memes, both are circulated rapidly among social media users, have their unique sense of humor and are instances of remixed content in other words they are composed of multiple elements. The remix practices on these posts have been investigated to shed light on the remix processes on social media platforms and answer the question of whether these posts can be considered memes. Descriptive and inferential analyzes have been conducted on 504 posts. Since it was seen that these posts distinguish from memes, the concept of MMC memetically modified content has been suggested to identify these posts. In addition to the introduction of the concept of MMC to literature, the research has a contribution to the field of digital culture as the first PhD research on memes and remix practices in Turkey.

 The meme, defined as a cultural transmission unit, has been an active research topic since the 90s, but in the early 2000s, as a consequence of the developments in digital communication technologies, it received a new face and thus the phenomenon of Internet memes was born. However, debates on the definition and characteristics of memes have never reached a conclusion and the question of why some memes are more effective and circulate for a long time while others disappear and are forgotten quickly remains unanswered. Keeping these issues in mind, this research is designed within the framework of memes and remix practices and focuses on the humorous Instagram accounts of Turkey. The posts of these accounts share a number of features with memes, both are circulated rapidly among social media users, have their unique sense of humor and are instances of remixed content in other words they are composed of multiple elements. The remix practices on these posts have been investigated to shed light on the remix processes on social media platforms and answer the question of whether these posts can be considered memes. Descriptive and inferential analyzes have been conducted on 504 posts. Since it was seen that these posts distinguish from memes, the concept of MMC memetically modified content has been suggested to identify these posts. In addition to the introduction of the concept of MMC to literature, the research has a contribution to the field of digital culture as the first PhD research on memes and remix practices in Turkey.

 The meme, defined as a cultural transmission unit, has been an active research topic since the 90s, but in the early 2000s, as a consequence of the developments in digital communication technologies, it received a new face and thus the phenomenon of Internet memes was born. However, debates on the definition and characteristics of memes have never reached a conclusion and the question of why some memes are more effective and circulate for a long time while others disappear and are forgotten quickly remains unanswered. Keeping these issues in mind, this research is designed within the framework of memes and remix practices and focuses on the humorous Instagram accounts of Turkey. The posts of these accounts share a number of features with memes, both are circulated rapidly among social media users, have their unique sense of humor and are instances of remixed content in other words they are composed of multiple elements. The remix practices on these posts have been investigated to shed light on the remix processes on social media platforms and answer the question of whether these posts can be considered memes. Descriptive and inferential analyzes have been conducted on 504 posts. Since it was seen that these posts distinguish from memes, the concept of MMC memetically modified content has been suggested to identify these posts. In addition to the introduction of the concept of MMC to literature, the research has a contribution to the field of digital culture as the first PhD research on memes and remix practices in Turkey.

 Kültürel aktarım birimi olarak tanımlanan mem, 90lı yıllardan itibaren aktif bir araştırma konusu olmuştur, 2000lerin başında ise dijital iletişim teknolojilerinin gelişimi sayesinde kullanıcı içeriklerinin dijital ekosistemin karakteristiklerinden birine dönüşmesi ile adeta ikinci baharını yaşayarak internet memleri adı altında gündelik hayatın bir parçası haline gelmiştir. Ancak kavramın tanımı, karakteristik özellikleri, neden bazı memler etkili olup uzun süre gündemde kalırken diğerlerinin bir anda yok olarak hafızalardan silindiği hakkında tartışmalar sonlanmamış bu konularda yeni fikirler ileri sürülmeye devam etmiştir. Bu araştırma da bu doğrultuda gelişmiş ve Türkiyede büyük ilgi gören mizah içerikli Instagram hesaplarının mem perspektifinden incelenmesine odaklanmıştır. Söz konusu hesaplardan paylaşılan postlar aynı memler gibi kişiler arasında hızla yayılmakta, kendine has bir mizah anlayışı sergilemekte ve birden çok katmanın bir araya getirilmesi yani remiks yöntemi ile oluşturulmaktadır. Çalışma kapsamında en çok takipçisi olan 3 adet mizah hesabı seçilerek, bu hesapların paylaşımları memetik bakış açısıyla incelenmiştir. Paylaşımların bir mem üretim yöntemi olan remiks pratiği aracılığıyla üretilme süreçleri analiz edilerek bu uygulamalar hakkında bilgi edinmek amaçlanmış ve bu içeriklerin mem olarak nitelendirilip nitelendirilemeyeceği sorusu cevaplanmaya çalışılmıştır. Uygulanan tanımsal ve çıkarımsal analizler sonucunda postların mem olarak değil memetik süreçlerine müdahale edilmiş içerik memetically modified content olarak adlandırılması önerilerek bu alandaki literatüre katkı sağlanmış ayrıca çalışma Türkiyede mem ve remiks konularında yapılmış ilk doktora araştırması olmuştur.

Makale detayları

MEMETICALLY MODIFIED CONTENT: AN ANALYSIS OF THE HUMOROUS INSTAGRAM ACCOUNTS FROM THE PERSPECTIVE OF MEMETICS

Yazarlar:

Dilara Tekrin

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Yeni Medya Elektronik Dergisi Vol.7 Issue 1, pp.1-14

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001283032

pISSN:

2548-0200

Mem

İnternet Memi

Remiks

Memetik Süreçlerine Müdahale Edilmiş İçerik

Sosyal Medya Platformları

Mem

İnternet Memi

Remiks

Memetik Süreçlerine Müdahale Edilmiş İçerik

Sosyal Medya Platformları

Sayı

Makale detayları

Yazarlar: Dilara Tekrin

Yayıncı: Istanbul Aydin University

Ana Başlıklar: İletişim ve Medya Çalışmaları

Dergi: Yeni Medya Elektronik Dergisi Vol.7 Issue 1, pp.1-14

Belge Tipi: Makale

Yayın Tarihi: 1/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001283032

pISSN: 2548-0200

Sayı

Yazarlar:

Dilara Tekrin

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Yeni Medya Elektronik Dergisi Vol.7 Issue 1, pp.1-14

Belge Tipi:

Makale

Yayın Tarihi:

1/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001283032

pISSN:

2548-0200