THE IMPACT OF POWER AND RELATIONSHIP QUALITY ON VALUE CREATION AND APPROPRIATION IN BUYER-SUPPLIER RELATIONSHIPS: THE CASE OF MOROCCAN COMPANIES

Mdarhri Alaoui SAAD; Amine NOUREDDİNE

doi:https://doi.org/10.17261/Pressacademia.2019.1130

Makale detayları

THE IMPACT OF POWER AND RELATIONSHIP QUALITY ON VALUE CREATION AND APPROPRIATION IN BUYER-SUPPLIER RELATIONSHIPS: THE CASE OF MOROCCAN COMPANIES

Yazarlar:

Mdarhri Alaoui SAAD | Amine NOUREDDİNE

Yayıncı:

PressAcademia

Ana Başlıklar:

Yönetim

Dergi:

Journal of Management Marketing and Logistics 2019 Vol.6 Issue 3, pp.175-196

Belge Tipi:

Makale

Yayın Tarihi:

9/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000742194

Sıklık:

Üç Aylık

eISSN:

2148-6670

DOI:

https://doi.org/10.17261/Pressacademia.2019.1130

Özet:

 


Purpose- This study aims to examine the influence of relationship quality and power on value creation and appropriation and ultimately, on satisfaction and relationship continuity. Based on the theory of social exchange, this study proposes a conceptual model, which positions value creation and appropriation as central variables in the nomological network of business relationships.

Methodology- A quantitative study of 174 suppliers was carried out in order to compare the theoretical model with the empirical reality.

Findings- The results obtained show that the relationship quality promotes greater value creation and appropriation in ongoing business relationships. As for power, its influence differs depending on how it is exercised within the relationship. Moreover, the appropriation of value remains the main driver of partner satisfaction, a sine qua non condition for the continuity of the relationship.

Conclusion- This research contributes to a better understanding of value creation-appropriation in ongoing business relationships. By strategically managing their customer-supplier relationships, managers can create and capture greater value and gain a competitive advantage.

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Makale detayları

THE IMPACT OF POWER AND RELATIONSHIP QUALITY ON VALUE CREATION AND APPROPRIATION IN BUYER-SUPPLIER RELATIONSHIPS: THE CASE OF MOROCCAN COMPANIES

Yazarlar: Mdarhri Alaoui SAAD | Amine NOUREDDİNE

Yayıncı: PressAcademia

Ana Başlıklar: Yönetim

Dergi: Journal of Management Marketing and Logistics 2019 Vol.6 Issue 3, pp.175-196

Belge Tipi: Makale

Yayın Tarihi: 9/2019

Belge Dili: İngilizce

Document ID (Org No.): 2000742194

Sıklık: Üç Aylık

eISSN: 2148-6670

DOI: https://doi.org/10.17261/Pressacademia.2019.1130

Sayı

Yazarlar:

Mdarhri Alaoui SAAD | Amine NOUREDDİNE

Yayıncı:

PressAcademia

Ana Başlıklar:

Yönetim

Dergi:

Journal of Management Marketing and Logistics 2019 Vol.6 Issue 3, pp.175-196

Belge Tipi:

Makale

Yayın Tarihi:

9/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000742194

Sıklık:

Üç Aylık

eISSN:

2148-6670

DOI:

https://doi.org/10.17261/Pressacademia.2019.1130