THE EFFECT OF PERSONALITY TRAITS OF FOREIGN TOURISTS ON SATISFACTION AND LOYALTY LEVELS: THE CASE OF ALANYA

Onur Aysal; Abdullah Uslu

Makale detayları

THE EFFECT OF PERSONALITY TRAITS OF FOREIGN TOURISTS ON SATISFACTION AND LOYALTY LEVELS: THE CASE OF ALANYA

Yazarlar:

Onur Aysal | Abdullah Uslu

Yayıncı:

Dicle University

Ana Başlıklar:

Ekonomi

Dergi:

Dicle Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Vol.13 Issue 25, pp.28-50

Belge Tipi:

Makale

Yayın Tarihi:

5/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001290363

pISSN:

1309-4602

Anahtar kelimeler:

Özet:

 The purpose of this study was to determine to what extent the personality traits of tourists affect their levels of satisfaction and loyalty. The universe of the research consists of tourists visiting Alanya. The convenience sampling technique was used to reach foreign tourists. In this context, 408 foreign tourists visiting Alanya were surveyed. Analyzes were carried out through SPSS and AMOS statistical programs. According to the results of the research, the personality traits of the participants were determined as openness to experience, conscientiousness, extraversion, neuroticism, and agreeableness. It has been determined that the conscientiousness and agreeableness personality traits of the participants have a significant effect on tourist satisfaction. Besides, it has been determined that the neuroticism and extraversion personality traits of tourists have a significant effect on customer loyalty. The implications and limitations are presented more detail at the end of the paper.

 The purpose of this study was to determine to what extent the personality traits of tourists affect their levels of satisfaction and loyalty. The universe of the research consists of tourists visiting Alanya. The convenience sampling technique was used to reach foreign tourists. In this context, 408 foreign tourists visiting Alanya were surveyed. Analyzes were carried out through SPSS and AMOS statistical programs. According to the results of the research, the personality traits of the participants were determined as openness to experience, conscientiousness, extraversion, neuroticism, and agreeableness. It has been determined that the conscientiousness and agreeableness personality traits of the participants have a significant effect on tourist satisfaction. Besides, it has been determined that the neuroticism and extraversion personality traits of tourists have a significant effect on customer loyalty. The implications and limitations are presented more detail at the end of the paper.

 The purpose of this study was to determine to what extent the personality traits of tourists affect their levels of satisfaction and loyalty. The universe of the research consists of tourists visiting Alanya. The convenience sampling technique was used to reach foreign tourists. In this context, 408 foreign tourists visiting Alanya were surveyed. Analyzes were carried out through SPSS and AMOS statistical programs. According to the results of the research, the personality traits of the participants were determined as openness to experience, conscientiousness, extraversion, neuroticism, and agreeableness. It has been determined that the conscientiousness and agreeableness personality traits of the participants have a significant effect on tourist satisfaction. Besides, it has been determined that the neuroticism and extraversion personality traits of tourists have a significant effect on customer loyalty. The implications and limitations are presented more detail at the end of the paper.

 Bu çalışmada turistlerin kişilik özelliklerinin memnuniyet ve sadakat düzeylerini ne derece etkilediği araştırılmıştır. Araştırmanın evrenini Alanyayı ziyaret eden turistler oluşturmaktadır. Yabancı turiste ulaşmada kolayda örnekleme tekniği kullanılmıştır. Bu bağlamda Alanyaya gelen 408 yabancı turiste anket yapılmıştır. SPSS ve AMOS istatistiki programlar aracılığıyla analizler gerçekleştirilmiştir. Araştırma sonucuna göre katılımcıların kişilik özellikleri deneyime açıklık, sorumluluk, dışadönüklük, nevrotiklik ve uyumluluk olarak belirlenmiştir. Katılımcıların sorumluluk ve uyumluluk kişilik özelliklerinin turist memnuniyetine anlamlı bir etkisi olduğu tespit edilmiştir. Bunun yanında müşterilerin nevrotiklik ve dışadönüklük kişilik özelliklerinin ise turist sadakati üzerinde anlamlı bir etkisi olduğu belirlenmiştir. Çalışmanın sonunda araştırmayla ilgili öneriler ve sınırlılıklar daha detaylı bir şekilde sunulmuştur.

Makale detayları

THE EFFECT OF PERSONALITY TRAITS OF FOREIGN TOURISTS ON SATISFACTION AND LOYALTY LEVELS: THE CASE OF ALANYA

Yazarlar:

Onur Aysal | Abdullah Uslu

Yayıncı:

Dicle University

Ana Başlıklar:

Ekonomi

Dergi:

Dicle Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Vol.13 Issue 25, pp.28-50

Belge Tipi:

Makale

Yayın Tarihi:

5/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001290363

pISSN:

1309-4602

Customer satisfaction

Customer loyalty

Hotel Businesses

AlanyaKişilik

Müşteri memnuniyeti

Müşteri sadakati

Otel işletmeleri

Sayı

Makale detayları

Yazarlar: Onur Aysal | Abdullah Uslu

Yayıncı: Dicle University

Ana Başlıklar: Ekonomi

Dergi: Dicle Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Vol.13 Issue 25, pp.28-50

Belge Tipi: Makale

Yayın Tarihi: 5/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001290363

pISSN: 1309-4602

Sayı

Yazarlar:

Onur Aysal | Abdullah Uslu

Yayıncı:

Dicle University

Ana Başlıklar:

Ekonomi

Dergi:

Dicle Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Vol.13 Issue 25, pp.28-50

Belge Tipi:

Makale

Yayın Tarihi:

5/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001290363

pISSN:

1309-4602