Communication Factors Leading Individuals to Misuse Medication: Perceptions and Realities in the Pharmaceutical Industry

Nargis Özgen

Makale detayları

Communication Factors Leading Individuals to Misuse Medication: Perceptions and Realities in the Pharmaceutical Industry

Yazarlar:

Nargis Özgen

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

İletişim Kuram ve Araştırma Dergisi Issue 70, pp.102-124

Belge Tipi:

Makale

Yayın Tarihi:

7/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001354817

pISSN:

2147-4524

Anahtar kelimeler:

Özet:

 This study explores the impact of irrational drug use on individuals, society, healthcare systems, and the environment, while also addressing the underlying communication-related factors that contribute to the issue. Adopting a qualitative research approach, the study employed in-depth interviews to gather insights from participants regarding their knowledge of medication use, prior exposure to drug-related education, and how such experiences shaped their behavior. Thematic analysis was used to interpret the interview data. Findings suggest that limited health literacy, low educational attainment, and widespread misinformation are key contributors to irrational drug use. In particular, digital platforms and pharmaceutical advertisements significantly influence individuals perceptions and medication choices. Misinformation circulating through social media platforms tends to distort treatment practices and may lead to inappropriate medication habits. Moreover, irrational drug use has implications beyond individual health, placing additional pressure on healthcare systems and posing risks to environmental sustainability. According to the analysis, educational programs designed to enhance health literacy can promote more rational medication behavior and support the development of a more resilient healthcare system. Effective communication by healthcare professionals also plays a central role in fostering informed medication practices. Consequently, targeted strategies in this area are essential for achieving both individual and systemic health improvements.

 This study explores the impact of irrational drug use on individuals, society, healthcare systems, and the environment, while also addressing the underlying communication-related factors that contribute to the issue. Adopting a qualitative research approach, the study employed in-depth interviews to gather insights from participants regarding their knowledge of medication use, prior exposure to drug-related education, and how such experiences shaped their behavior. Thematic analysis was used to interpret the interview data. Findings suggest that limited health literacy, low educational attainment, and widespread misinformation are key contributors to irrational drug use. In particular, digital platforms and pharmaceutical advertisements significantly influence individuals perceptions and medication choices. Misinformation circulating through social media platforms tends to distort treatment practices and may lead to inappropriate medication habits. Moreover, irrational drug use has implications beyond individual health, placing additional pressure on healthcare systems and posing risks to environmental sustainability. According to the analysis, educational programs designed to enhance health literacy can promote more rational medication behavior and support the development of a more resilient healthcare system. Effective communication by healthcare professionals also plays a central role in fostering informed medication practices. Consequently, targeted strategies in this area are essential for achieving both individual and systemic health improvements.

 This study explores the impact of irrational drug use on individuals, society, healthcare systems, and the environment, while also addressing the underlying communication-related factors that contribute to the issue. Adopting a qualitative research approach, the study employed in-depth interviews to gather insights from participants regarding their knowledge of medication use, prior exposure to drug-related education, and how such experiences shaped their behavior. Thematic analysis was used to interpret the interview data. Findings suggest that limited health literacy, low educational attainment, and widespread misinformation are key contributors to irrational drug use. In particular, digital platforms and pharmaceutical advertisements significantly influence individuals perceptions and medication choices. Misinformation circulating through social media platforms tends to distort treatment practices and may lead to inappropriate medication habits. Moreover, irrational drug use has implications beyond individual health, placing additional pressure on healthcare systems and posing risks to environmental sustainability. According to the analysis, educational programs designed to enhance health literacy can promote more rational medication behavior and support the development of a more resilient healthcare system. Effective communication by healthcare professionals also plays a central role in fostering informed medication practices. Consequently, targeted strategies in this area are essential for achieving both individual and systemic health improvements.

 Bu çalışma, akılcı olmayan ilaç kullanımının birey, toplum, sağlık sistemleri ve çevre üzerindeki etkilerini inceleyerek, sorunun nedenlerine yönelik farkındalık yaratmayı amaçlamaktadır. Çalışma, nitel araştırma yöntemi olan derinlemesine mülakat yöntemiyle gerçekleştirilmiştir. Katılımcılara ilaç kullanımıyla ilgili bilgi düzeyleri, konu hakkında varsa aldıkları eğitimlerin içeriği ve bu eğitimlerin ilaç kullanım alışkanlıklarına etkisi sorulmuş, elde edilen veriler tematik analiz yöntemiyle yorumlanmıştır. Bireylerin sağlık okuryazarlığı eksikliği, eğitim düzeyinin yetersizliği ve yanlış bilgi kaynaklarının yayılımının, akılcı olmayan ilaç kullanımının temel nedenleri arasında olduğu tespit edilmiştir. Dijital mecralar ve farmasötik reklamların bireylerin ilaç tercihlerine etkisi incelenmiş ve sosyal medya aracılığıyla yayılan yanlış bilgilerin tedavi süreçlerini olumsuz yönde etkileyebileceği görülmüştür. Elde edilen bulgular, akılcı olmayan ilaç kullanımının bireysel sağlık sorunlarıyla birlikte, sağlık sistemleri ve çevreye de zarar verdiğini göstermektedir. Çalışmada, sağlık okuryazarlığını artıracak eğitim programlarının bireylerin ilaçları doğru şekilde kullanmasını teşvik ederek sağlık hizmetlerinin sürdürülebilirliğine katkı sağlayabileceği ortaya konmuştur. Sağlık profesyonellerinin etkin iletişim kurma rolünün, bireylerin bilinçli ilaç kullanımında belirleyici faktör olduğu gözlemlenmiş ve bu alanda uygulanacak stratejilerin sürdürülebilir bir sağlık sistemi oluşturulmasına önemli katkılar sunabileceği değerlendirilmiştir.

Makale detayları

Communication Factors Leading Individuals to Misuse Medication: Perceptions and Realities in the Pharmaceutical Industry

Yazarlar:

Nargis Özgen

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

İletişim Kuram ve Araştırma Dergisi Issue 70, pp.102-124

Belge Tipi:

Makale

Yayın Tarihi:

7/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001354817

pISSN:

2147-4524

Health Communication

Rational Drug Use

Health Literacy

İnformation Credibility

Medication Use BehaviorsSağlık İletişimi

Akılcı İlaç Kullanımı

Sağlık Okuryazarlığı

Bilgi Güvenirliği

İlaç Kullanım Alışkanlıkları

Sayı

Makale detayları

Yazarlar: Nargis Özgen

Yayıncı: Ankara Hacı Bayram Veli University

Ana Başlıklar: İletişim Çalışmaları

Dergi: İletişim Kuram ve Araştırma Dergisi Issue 70, pp.102-124

Belge Tipi: Makale

Yayın Tarihi: 7/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001354817

pISSN: 2147-4524

Sayı

Yazarlar:

Nargis Özgen

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

İletişim Çalışmaları

Dergi:

İletişim Kuram ve Araştırma Dergisi Issue 70, pp.102-124

Belge Tipi:

Makale

Yayın Tarihi:

7/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001354817

pISSN:

2147-4524