Investıgatıon of the Relatıonship Between Demographic Variables and Consumers Decision Making Styles

Esra ÖZKAN PİR; Fatma YILMAZ

Makale detayları

Investıgatıon of the Relatıonship Between Demographic Variables and Consumers Decision Making Styles

Yazarlar:

Esra ÖZKAN PİR | Fatma YILMAZ

Ana Başlıklar:

Yönetim

Dergi:

Journal of Economics and Administrative Sciences 2020 Vol.21 Issue 1, pp.52-67

Belge Tipi:

Makale

Yayın Tarihi:

5/2020

Belge Dili:

İngilizce

Document ID (Org No.):

2000736600

Özet:

 


Decision making is one of the
important life skills. Appropriate and timely decisions can affect people's
lives positively, while incorrect decisions may lead to negative effects. In
social relations, which are getting more and more complex with each passing
day, people are faced with a number of problems and options to choose the most
appropriate decisions for themselves.


This study was carried out in order to examine the
preferences of individuals residing in Erzincan province. The sample of the
study was 387 people and the questionnaire forms consisting of 28 questions
were answered by the participants. Decision-making styles; perfectionism, brand
focus, fashion focus, price focus, thoughtless shopping, habit, confusion of
information, shopping avoidance and instability. In the research, firstly the
literature related to the subject has been searched and then demographic
features were correlated with the answers given to the decision-making styles
scale by using SPSS package program. In the last section, the results of the
research were evaluated and various results were obtained in the opinions of
individuals about their decision making style.


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Makale detayları

Investıgatıon of the Relatıonship Between Demographic Variables and Consumers Decision Making Styles

Yazarlar: Esra ÖZKAN PİR | Fatma YILMAZ

Ana Başlıklar: Yönetim

Dergi: Journal of Economics and Administrative Sciences 2020 Vol.21 Issue 1, pp.52-67

Belge Tipi: Makale

Yayın Tarihi: 5/2020

Belge Dili: İngilizce

Document ID (Org No.): 2000736600

Sayı

Yazarlar:

Esra ÖZKAN PİR | Fatma YILMAZ

Ana Başlıklar:

Yönetim

Dergi:

Journal of Economics and Administrative Sciences 2020 Vol.21 Issue 1, pp.52-67

Belge Tipi:

Makale

Yayın Tarihi:

5/2020

Belge Dili:

İngilizce

Document ID (Org No.):

2000736600