THE SUSTAINABILITY OF TOURISM COMPETITIVENESS IN TERNATE

Muharto LAODE

doi:https://doi.org/10.15637/jlecon.262

Makale detayları

THE SUSTAINABILITY OF TOURISM COMPETITIVENESS IN TERNATE

Yazarlar:

Muharto LAODE

Yayıncı:

Rating Academy

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Life Economics 2018 Vol.5 Issue 4, pp.75-96

Belge Tipi:

Makale

Yayın Tarihi:

10/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000741526

Sıklık:

Üç Aylık

eISSN:

2148-4139

DOI:

https://doi.org/10.15637/jlecon.262

Özet:

 

This study aims to analyze the competitiveness of tourism sector in Ternate using three units of analysis, namely the sustainability of competitiveness, the determinant of competition strength and the formulation of sustainable competitive advantage strategy. Secondary data were collected through documentation, such as APBD data, infrastructure conditions, tourism objects, labor, industry of accommodation provider, and tourist numbers. Primary data were collected through interview to 159 respondents. The analysis and strategy formulation used combination of VRIOL, SFM and SWOT. This study found that the tourism sector in Ternate was in a competitive advantage position, but not sustained because its tourism resources did not have uniqueness and could be imitated by competitors. Factors determining tourism competition were the role of government, new areas that were beginning to develop the tourism sector, new tourist spot and tour operators. The strategies that could maintain the sustainability of tourism competitiveness in Ternate are differentiation, inovation, partnership, promotion and marketing system, service quality, and empowering.

 

This study aims to analyze the competitiveness of tourism sector in Ternate using three units of analysis, namely the sustainability of competitiveness, the determinant of competition strength and the formulation of sustainable competitive advantage strategy. Secondary data were collected through documentation, such as APBD data, infrastructure conditions, tourism objects, labor, industry of accommodation provider, and tourist numbers. Primary data were collected through interview to 159 respondents. The analysis and strategy formulation used combination of VRIOL, SFM and SWOT. This study found that the tourism sector in Ternate was in a competitive advantage position, but not sustained because its tourism resources did not have uniqueness and could be imitated by competitors. Factors determining tourism competition were the role of government, new areas that were beginning to develop the tourism sector, new tourist spot and tour operators. The strategies that could maintain the sustainability of tourism competitiveness in Ternate are differentiation, inovation, partnership, promotion and marketing system, service quality, and empowering.

Makale detayları

THE SUSTAINABILITY OF TOURISM COMPETITIVENESS IN TERNATE

Yazarlar: Muharto LAODE

Yayıncı: Rating Academy

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Journal of Life Economics 2018 Vol.5 Issue 4, pp.75-96

Belge Tipi: Makale

Yayın Tarihi: 10/2018

Belge Dili: İngilizce

Document ID (Org No.): 2000741526

Sıklık: Üç Aylık

eISSN: 2148-4139

DOI: https://doi.org/10.15637/jlecon.262

Sayı

Yazarlar:

Muharto LAODE

Yayıncı:

Rating Academy

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Life Economics 2018 Vol.5 Issue 4, pp.75-96

Belge Tipi:

Makale

Yayın Tarihi:

10/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000741526

Sıklık:

Üç Aylık

eISSN:

2148-4139

DOI:

https://doi.org/10.15637/jlecon.262