Symbolıc Structures and Urban Brandıng: A Case Study Of Kahramanmaraş

Elif Kara

Makale detayları

Symbolıc Structures and Urban Brandıng: A Case Study Of Kahramanmaraş

Yazarlar:

Elif Kara

Yayıncı:

Ahmet FİDAN

Ana Başlıklar:

Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi:

Kent Akademisi Vol.18 Issue 5, pp.2702-2718

Belge Tipi:

Makale

Yayın Tarihi:

9/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001358347

pISSN:

2146-9229

Anahtar kelimeler:

Özet:

 Cities are seeking uniqueness to get advantage in a competitive world and develop sustainable environments. This study aims to determine the symbolic structures of Kahramanmaraş about the significance and influence of these structures in the city branding process. A survey including two open-ended questions was administered to 426 participants for this purpose. The frequencies of the acquired data were computed utilising SPSS Statistical Package for Social Sciences for Windows version 25.0. The frequency of the 10 most prominent structures from the data has been included. The findings indicated the identification of the top three structures, accompanied by relevant information. The frequency analysis of the data revealed Maraş Castle as the first structure, followed by Maraş Ulu Mosque Cami-i Kebir as the second, and the Historical Maraş Covered Bazaar as the third, with accompanying details supplied for each. Future scholars are advised to conduct qualitative and quantitative studies using both local and international visitors as participants. Ethnographic investigations and oral history research may be undertaken to ascertain the significances conveyed by the symbolic structures. Finally, research may be undertaken to assess the influence of content promoting landmarks on digital platforms and social media.

 Cities are seeking uniqueness to get advantage in a competitive world and develop sustainable environments. This study aims to determine the symbolic structures of Kahramanmaraş about the significance and influence of these structures in the city branding process. A survey including two open-ended questions was administered to 426 participants for this purpose. The frequencies of the acquired data were computed utilising SPSS Statistical Package for Social Sciences for Windows version 25.0. The frequency of the 10 most prominent structures from the data has been included. The findings indicated the identification of the top three structures, accompanied by relevant information. The frequency analysis of the data revealed Maraş Castle as the first structure, followed by Maraş Ulu Mosque Cami-i Kebir as the second, and the Historical Maraş Covered Bazaar as the third, with accompanying details supplied for each. Future scholars are advised to conduct qualitative and quantitative studies using both local and international visitors as participants. Ethnographic investigations and oral history research may be undertaken to ascertain the significances conveyed by the symbolic structures. Finally, research may be undertaken to assess the influence of content promoting landmarks on digital platforms and social media.

 Cities are seeking uniqueness to get advantage in a competitive world and develop sustainable environments. This study aims to determine the symbolic structures of Kahramanmaraş about the significance and influence of these structures in the city branding process. A survey including two open-ended questions was administered to 426 participants for this purpose. The frequencies of the acquired data were computed utilising SPSS Statistical Package for Social Sciences for Windows version 25.0. The frequency of the 10 most prominent structures from the data has been included. The findings indicated the identification of the top three structures, accompanied by relevant information. The frequency analysis of the data revealed Maraş Castle as the first structure, followed by Maraş Ulu Mosque Cami-i Kebir as the second, and the Historical Maraş Covered Bazaar as the third, with accompanying details supplied for each. Future scholars are advised to conduct qualitative and quantitative studies using both local and international visitors as participants. Ethnographic investigations and oral history research may be undertaken to ascertain the significances conveyed by the symbolic structures. Finally, research may be undertaken to assess the influence of content promoting landmarks on digital platforms and social media.

 Kentler rekabet avantajı elde etmek ve sürdürülebilir tarzlar oluşturmak için farklılaşma yoluna gitmektedirler. Bu araştırmanın amacı bir kentin markalama sürecinde sembol yapıların rolü ve etkisine yönelik Kahramanmaraşın sembol yapılarının belirlenmesidir. Bu amaçla yerel halk ve şehirde ikamet eden çalışanlardan oluşan 426 katılımcıya iki açık uçlu soru yöneltilmiştir. Elde edilen verilerin SPSS Statistical Package for Social Sciences for Windows 25.0 ile sıklıkları hesaplanmıştır. Verilerden ilk ona giren yapıların sıklıklarına yer verilmiştir. Elde edilen sonuçlara göre ilk üç yapı belirlenmiş ve bunlar hakkında bilgi verilmiştir. Verilerin sıklık analizleri sonucunda birinci yapı olarak Maraş Kalesi, ikinci yapı olarak Maraş Ulu Camii Cami-i Kebir ve üçüncü yapı olarak Tarihi Maraş Kapalı Çarşısı tespit edilmiş ve bunlar hakkında bilgi verilmiştir. Gelecekteki araştırmacılar için öneriler ise, katılımcı olarak yerli ve yabancı turistlerle nitel ve nicel çalışmalar yapılmalıdır. Sembol yapıların taşıdığı anlamların belirlenmesi için etnografik çalışmalar ve sözlü tarih araştırmaları yapılabilir. Son olarak, dijital platformlarda ve sosyal medyada sembol yapıların tanıtımına yönelik içeriklerin etkisini ölçen çalışmalar yapılabilir.

Makale detayları

Symbolıc Structures and Urban Brandıng: A Case Study Of Kahramanmaraş

Yazarlar:

Elif Kara

Yayıncı:

Ahmet FİDAN

Ana Başlıklar:

Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi:

Kent Akademisi Vol.18 Issue 5, pp.2702-2718

Belge Tipi:

Makale

Yayın Tarihi:

9/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001358347

pISSN:

2146-9229

Symbol structure

City branding

Branding

Kahramanmaras.Sembol yapı

Kent markalama

Markalaşma

Kahramanmaraş.

Sayı

Makale detayları

Yazarlar: Elif Kara

Yayıncı: Ahmet FİDAN

Ana Başlıklar: Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi: Kent Akademisi Vol.18 Issue 5, pp.2702-2718

Belge Tipi: Makale

Yayın Tarihi: 9/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001358347

pISSN: 2146-9229

Sayı

Yazarlar:

Elif Kara

Yayıncı:

Ahmet FİDAN

Ana Başlıklar:

Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi:

Kent Akademisi Vol.18 Issue 5, pp.2702-2718

Belge Tipi:

Makale

Yayın Tarihi:

9/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001358347

pISSN:

2146-9229