SPONSORSHIP IN CLASSICAL OLYMPIC GAMES

Hüseyin ÖZTÜRK

doi:https://doi.org/10.22282/ojrs.2019.46

Makale detayları

SPONSORSHIP IN CLASSICAL OLYMPIC GAMES

Yazarlar:

Hüseyin ÖZTÜRK

Yayıncı:

Metin YAMAN

Dergi:

The Online Journal of Recreation and Sports 2019 Vol.8 Issue 2, pp.1-10

Belge Tipi:

Makale

Yayın Tarihi:

3/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000668113

Sıklık:

Üç Aylık

eISSN:

2146-9598

pISSN:

2146-9598

DOI:

https://doi.org/10.22282/ojrs.2019.46

Özet:

 

For hundreds of years, sports have been the greatest tool for establishing peace in the world, so the Olympic games held every four years became a means of cultural exchange without religious, language or race discrimination. It is the wish of all elite athletes to compete in the Olympic Games and represent their country. Being the most successful athlete, or being an Olympic champion is their biggest dream, but the ultimate aim is to compete with sportsmanlike conduct. Olympic games are among the most costly sports organizations attended by athletes, sports reporters, and audiences from around the world. Only wealthy countries can carry the burden of such high costs, which in turn leads to increased tourism activities and the acquisition of modern sports facilities for the  hosting country while also affording a good  opportunity to promote the host country. In order to  meet the high cost of sport organization, host  countries share the costs with large commercial  companies in the context of modern marketing.  Sports organizations choose to support sports  activities in order to appeal to the maximum number  of audience. In today's world, sponsorship has  become one of the most important factors that makes  it possible to offer the Olympics to large audiences.  This study intends to show the importance of  sponsorship in classic Olympic games.

Makale detayları

SPONSORSHIP IN CLASSICAL OLYMPIC GAMES

Yazarlar: Hüseyin ÖZTÜRK

Yayıncı: Metin YAMAN

Dergi: The Online Journal of Recreation and Sports 2019 Vol.8 Issue 2, pp.1-10

Belge Tipi: Makale

Yayın Tarihi: 3/2019

Belge Dili: İngilizce

Document ID (Org No.): 2000668113

Sıklık: Üç Aylık

eISSN: 2146-9598

pISSN: 2146-9598

DOI: https://doi.org/10.22282/ojrs.2019.46

Sayı

Yazarlar:

Hüseyin ÖZTÜRK

Yayıncı:

Metin YAMAN

Dergi:

The Online Journal of Recreation and Sports 2019 Vol.8 Issue 2, pp.1-10

Belge Tipi:

Makale

Yayın Tarihi:

3/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000668113

Sıklık:

Üç Aylık

eISSN:

2146-9598

pISSN:

2146-9598

DOI:

https://doi.org/10.22282/ojrs.2019.46