Dijital İletişim Perspektifinden Destinasyon Markalaşması:Kuşadası’na yönelik bir inceleme

Fulya MÜRTEZA

Makale detayları

Dijital İletişim Perspektifinden Destinasyon Markalaşması:Kuşadası’na yönelik bir inceleme

Yazarlar:

Fulya MÜRTEZA

Yayıncı:

Akdeniz University

Ana Başlıklar:

Media and communication

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi 2019 Vol. Issue 32, pp.257-268

Belge Tipi:

Makale

Yayın Tarihi:

12/2019

Belge Dili:

Türkçe

Document ID (Org No.):

2000883702

Sıklık:

İki Yıllık

eISSN:

2619-9718

Anahtar kelimeler:

Özet:

 


It is obvious that the world is going through a very different period than the previous ones. Development has been a part of every period of human history. However, today, development is progressed quite rapidly and unforeseeably. Such a process brings along fundamental changes in almost every field. From the ways of doing business to the daily life cycles of individuals, everything has rapidly adapted to the changes. Technology,

being the reason behind these changes, has given way to radical transformations

in media as well. Started with the development of internet technology as web 1.0 and continued as web 2.0, “the new media” has become an irreplaceable tool for both the individual and for business. It has not taken a long time to discover the attractive power of this sphere that has caused extensive personal or institutional mutual interaction

than ever before. In today’s market environments where preferability is considered as the key to success in a global scale, tourism destinations are also competing with each other. The destinations tend towards social media to meet their objectives such as creating awareness, increasing recognition, being preferred, being recommended. In this study, the use of social media in Kuşadası, a tourism destination, has been examined. In this study, the use of social media in Kuşadası, which is an important tourism destination, has been examined with the content analysis method. It has been concluded that destinations should use, manage, and control their social media accounts in a stable and professional manner in order to provide competitive advantage.

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Makale detayları

Dijital İletişim Perspektifinden Destinasyon Markalaşması:Kuşadası’na yönelik bir inceleme

Yazarlar: Fulya MÜRTEZA

Yayıncı: Akdeniz University

Ana Başlıklar: Media and communication

Dergi: Akdeniz Üniversitesi İletişim Fakültesi Dergisi 2019 Vol. Issue 32, pp.257-268

Belge Tipi: Makale

Yayın Tarihi: 12/2019

Belge Dili: Türkçe

Document ID (Org No.): 2000883702

Sıklık: İki Yıllık

eISSN: 2619-9718

Destinasyon

Dijital İletişim

Sayı

Yazarlar:

Fulya MÜRTEZA

Yayıncı:

Akdeniz University

Ana Başlıklar:

Media and communication

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi 2019 Vol. Issue 32, pp.257-268

Belge Tipi:

Makale

Yayın Tarihi:

12/2019

Belge Dili:

Türkçe

Document ID (Org No.):

2000883702

Sıklık:

İki Yıllık

eISSN:

2619-9718