Dijital Tüketim Kültürü: Dijital Kitle İletişim Araçları  İle Tüketim Kültürü Arasındaki İlişki Üzerine  Bir İnceleme

Mustafa C. SADAKAOĞLU; Feryal GENÇ

Makale detayları

Dijital Tüketim Kültürü: Dijital Kitle İletişim Araçları İle Tüketim Kültürü Arasındaki İlişki Üzerine Bir İnceleme

Yazarlar:

Mustafa C. SADAKAOĞLU | Feryal GENÇ

Yayıncı:

Türkiye Radyo Televizyon Kurumu

Ana Başlıklar:

Media and communication

Dergi:

TRT Akademi 2022 Vol.7 Issue 14, pp.286-303

Belge Tipi:

Makale

Yayın Tarihi:

1/2022

Belge Dili:

Türkçe

Document ID (Org No.):

2000624070

Sıklık:

Üç Yıllık

eISSN:

2458-9284

pISSN:

2149-9446

Özet:

 


The study aims to reveal the relationship between the consumption habits of modern people and the way they experience their communication needs on a theoretical level. For this purpose, in this study the direction and intensity of the change in the consumption culture with the spread of digital mass media and social networks is discussed. The basic assumption of the study is that the advances made in the internet, microelectronics, computer technologies and telecommunication infrastructure, which are described as digital mass media since the beginning of the twenty-first century, have brought about radical changes in the way the communication phenomenon is experienced and in the consumption culture. According to this; Consumers can easily access information about any product they want to buy, consisting of price, location and substitute products, but they are exposed to much more manipulation within the transformed consumption culture within the framework of the powerful effects of digital mass media. This is due to the fact that digital mass media encourage consumers to show more purchasing behavior with the effect of algorithms and offer a new communication universe where consumers can express themselves through the products they buy. Therefore, the need to deal with the changing communication experience within the framework of consumption culture is growing and it causes the studies to be done on this subject gain importance. As a result of the study; It is concluded that the relationship between digital communication experience and consumption culture should be explained through the concept of "digital consumption culture" in order to make a series of comparisons and evaluations at the theoretical level with the qualitative analysis method.

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Makale detayları

Dijital Tüketim Kültürü: Dijital Kitle İletişim Araçları İle Tüketim Kültürü Arasındaki İlişki Üzerine Bir İnceleme

Yazarlar: Mustafa C. SADAKAOĞLU | Feryal GENÇ

Yayıncı: Türkiye Radyo Televizyon Kurumu

Ana Başlıklar: Media and communication

Dergi: TRT Akademi 2022 Vol.7 Issue 14, pp.286-303

Belge Tipi: Makale

Yayın Tarihi: 1/2022

Belge Dili: Türkçe

Document ID (Org No.): 2000624070

Sıklık: Üç Yıllık

eISSN: 2458-9284

pISSN: 2149-9446

Sayı

Yazarlar:

Mustafa C. SADAKAOĞLU | Feryal GENÇ

Yayıncı:

Türkiye Radyo Televizyon Kurumu

Ana Başlıklar:

Media and communication

Dergi:

TRT Akademi 2022 Vol.7 Issue 14, pp.286-303

Belge Tipi:

Makale

Yayın Tarihi:

1/2022

Belge Dili:

Türkçe

Document ID (Org No.):

2000624070

Sıklık:

Üç Yıllık

eISSN:

2458-9284

pISSN:

2149-9446