Instagram Usage of Non-Governmental Organizations Advocating for Animal Rights in Türkiye: The Case of HAÇİKO, HAYKOD and HAYTAP

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Makale detayları

Instagram Usage of Non-Governmental Organizations Advocating for Animal Rights in Türkiye: The Case of HAÇİKO, HAYKOD and HAYTAP

Yazarlar:

Selçuk Çetin

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Yeni İletişim Teknolojileri

Dergi:

İletişim Kuram ve Araştırma Dergisi Issue 67, pp.161-178

Belge Tipi:

Makale

Yayın Tarihi:

7/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001323829

pISSN:

2147-4524

Anahtar kelimeler:

Özet:

 Animal rights is one of the social issues that has attracted attention in recent years. Just like human rights, there has been a significant academic literature on the observance of animal rights. Many non-governmental organizations focusing on animal rights have become active both in Turkey and around the world. Especially with the widespread usage of new communication technologies and the active participation of citizens in these platforms, organizations have turned to these channels to reach large publics. Organizations turn to social media environments for purposes such as raising public awareness, ensuring the implementation or regulation of a legal arrangement, drawing public attention to animal-related issues, obtaining financial support, and involving people in activist activities. In this study, the usage practices of Instagram as a social media application of three organizations HAÇİKO, HAYKOD and HAYTAP that strive for animal rights were revealed through quantitative and qualitative content analysis. The study found that there are many legal issues regarding animal rights in Turkey and that public authorities fail to fulfill their duties and responsibilities. It was revealed that there are similarities as well as differences in the usage of Instagram by organizations. It was found that HAYTAP uses this medium more intensively and actively than other organizations, corporate collaboration activities are at the forefront, HAÇİKOs invitation to activist activities is more significant, and HAYKOD sees this medium as a means of fundraising.

 Animal rights is one of the social issues that has attracted attention in recent years. Just like human rights, there has been a significant academic literature on the observance of animal rights. Many non-governmental organizations focusing on animal rights have become active both in Turkey and around the world. Especially with the widespread usage of new communication technologies and the active participation of citizens in these platforms, organizations have turned to these channels to reach large publics. Organizations turn to social media environments for purposes such as raising public awareness, ensuring the implementation or regulation of a legal arrangement, drawing public attention to animal-related issues, obtaining financial support, and involving people in activist activities. In this study, the usage practices of Instagram as a social media application of three organizations HAÇİKO, HAYKOD and HAYTAP that strive for animal rights were revealed through quantitative and qualitative content analysis. The study found that there are many legal issues regarding animal rights in Turkey and that public authorities fail to fulfill their duties and responsibilities. It was revealed that there are similarities as well as differences in the usage of Instagram by organizations. It was found that HAYTAP uses this medium more intensively and actively than other organizations, corporate collaboration activities are at the forefront, HAÇİKOs invitation to activist activities is more significant, and HAYKOD sees this medium as a means of fundraising.

 Animal rights is one of the social issues that has attracted attention in recent years. Just like human rights, there has been a significant academic literature on the observance of animal rights. Many non-governmental organizations focusing on animal rights have become active both in Turkey and around the world. Especially with the widespread usage of new communication technologies and the active participation of citizens in these platforms, organizations have turned to these channels to reach large publics. Organizations turn to social media environments for purposes such as raising public awareness, ensuring the implementation or regulation of a legal arrangement, drawing public attention to animal-related issues, obtaining financial support, and involving people in activist activities. In this study, the usage practices of Instagram as a social media application of three organizations HAÇİKO, HAYKOD and HAYTAP that strive for animal rights were revealed through quantitative and qualitative content analysis. The study found that there are many legal issues regarding animal rights in Turkey and that public authorities fail to fulfill their duties and responsibilities. It was revealed that there are similarities as well as differences in the usage of Instagram by organizations. It was found that HAYTAP uses this medium more intensively and actively than other organizations, corporate collaboration activities are at the forefront, HAÇİKOs invitation to activist activities is more significant, and HAYKOD sees this medium as a means of fundraising.

 Hayvan hakları son yılların dikkat çeken toplumsal meselelerinden bir tanesidir. Tıpkı insan hakları gibi hayvan haklarının da gözetilmesine yönelik belirgin bir akademik literatür oluşmuştur. Hayvan haklarını merkezine alan pek çok sivil toplum örgütü hem dünyada hem de Türkiyede etkin olmaya başlamıştır. Özellikle yeni iletişim teknolojilerinin kullanımının yaygınlaşması ve yurttaşların bu platformlara aktif katılımı ile birlikte örgütler geniş kamulara ulaşmak için bu mecralara yönelmiştir. Örgütler, bu mecralarda kamusal farkındalık yaratmak, bir yasal düzenlemenin uygulanmasını ya da düzenlenmesini sağlamak, toplumun dikkatini hayvanlarla ilgili meselelere çekmek, maddi destek elde etmek, aktivist faaliyetlere insanları eklemlemek gibi amaçlarla sosyal medya ortamlarına yönelmektedirler. Bu çalışmada hayvan hakları için çaba sarf eden üç örgütün HAÇİKO, HAYKOD ve HAYTAP bir sosyal medya uygulaması olarak Instagram kullanım pratikleri nicel ve nitel içerik analizi ile ortaya konulmuştur. Çalışmada hayvan hakları konusunda Türkiyede pek çok yasal eksikliklerin bulunduğu, kamu otoritelerinin görev ve sorumluluklarını yerine getiremedikleri tespit edilmiştir. Örgütlerin Instagram kullanımında benzerlikler olduğu gibi farklılaşmaların da bulunduğu ortaya konulmuştur. HAYTAPın bu mecrayı diğer örgütlere göre daha yoğun ve aktif bir şekilde kullandığı, kurumsal iş birliği çalışmalarının ön planda olduğu, HAÇİKOnun aktivist faaliyetlere daveti daha çok önemsendiği, HAYKODun ise bu mecrayı kaynak artırma aracı olarak gördüğü tespit edilmiştir.

Makale detayları

Instagram Usage of Non-Governmental Organizations Advocating for Animal Rights in Türkiye: The Case of HAÇİKO, HAYKOD and HAYTAP

Yazarlar:

Selçuk Çetin

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Yeni İletişim Teknolojileri

Dergi:

İletişim Kuram ve Araştırma Dergisi Issue 67, pp.161-178

Belge Tipi:

Makale

Yayın Tarihi:

7/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001323829

pISSN:

2147-4524

Animal rights

New communication technologies

Non-governmental organizations

Social media

InstagramHayvan hakları

Yeni iletişim teknolojileri

Sivil toplum örgütleri

Sosyal medya

Instagram

Sayı

Makale detayları

Yazarlar: Selçuk Çetin

Yayıncı: Ankara Hacı Bayram Veli University

Ana Başlıklar: Yeni İletişim Teknolojileri

Dergi: İletişim Kuram ve Araştırma Dergisi Issue 67, pp.161-178

Belge Tipi: Makale

Yayın Tarihi: 7/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001323829

pISSN: 2147-4524

Sayı

Yazarlar:

Selçuk Çetin

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Yeni İletişim Teknolojileri

Dergi:

İletişim Kuram ve Araştırma Dergisi Issue 67, pp.161-178

Belge Tipi:

Makale

Yayın Tarihi:

7/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001323829

pISSN:

2147-4524