DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY

Nuray Terzi; Cemre Gokce

doi:https://doi.org/10.17261/Pressacademia.2017.675

Makale detayları

DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY

Yazarlar:

Nuray Terzi | Cemre Gokce

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler

Dergi:

PressAcademia Procedia 2017 Vol.3 Issue 1, pp.925-945

Belge Tipi:

Makale

Yayın Tarihi:

6/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000776463

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2017.675

Özet:

 


The aim of this study is to investigate the
development of e-commerce and the impact of marketing strategies in e-commerce
on economy. Economic indicators is used and and questionnaire method is applied
to analyze the development of e-commerce and the impact of marketing strategies
in e-commerce on economy. Results show that e-commerce is gaining a momentum in
the world and Turkey as well, and e-marketing strategies are positively related
on economy, both macroeconomic and microeconomic. E-commerce has lead to
economic growth, facilitating trade and providing job creation in many
countries. E-commerce in Turkey has also developed since 1990’s and Turkey ‘s
economy takes an advantage of e-commerce. Therefore, there should be more
policies that will e-commerce in Turkey to reach high level growth rates and
employment. Additonally, marketing strategies will be important for e-commerce
inclusion. These strategies bring new opportunities to both producers and
consumers. Therefore, e-marketing strategies should be widespread to whole
economy.  


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Makale detayları

DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY

Yazarlar: Nuray Terzi | Cemre Gokce

Yayıncı: PressAcademia

Ana Başlıklar: Sosyal Bilimler

Dergi: PressAcademia Procedia 2017 Vol.3 Issue 1, pp.925-945

Belge Tipi: Makale

Yayın Tarihi: 6/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000776463

Sıklık: Üç Yıllık

eISSN: 2459-0762

DOI: https://doi.org/10.17261/Pressacademia.2017.675

Sayı

Yazarlar:

Nuray Terzi | Cemre Gokce

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler

Dergi:

PressAcademia Procedia 2017 Vol.3 Issue 1, pp.925-945

Belge Tipi:

Makale

Yayın Tarihi:

6/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000776463

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2017.675