THE PRESENTATION OF SCIENCE AS A ELEMENT OF POPULAR CULTURE ON SOCIAL MEDIA: A CASE STUDY OF YOUTUBE

Gizem Tunçöz; Gamze Yetkin Cılızoğlu

Makale detayları

THE PRESENTATION OF SCIENCE AS A ELEMENT OF POPULAR CULTURE ON SOCIAL MEDIA: A CASE STUDY OF YOUTUBE

Yazarlar:

Gizem Tunçöz | Gamze Yetkin Cılızoğlu

Yayıncı:

Kocaeli University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları

Dergi:

Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi Issue 23, pp.23-51

Belge Tipi:

Makale

Yayın Tarihi:

3/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001314611

pISSN:

1303-2771

Anahtar kelimeler:

Özet:

 The Industrial Revolution, along with technological advancements, has led to progress in the field of communication. As a result, the regulations made by humans in their struggle against nature and the daily life practices of societies, encompassing culture, have begun to be presented to the masses through mass media channels for commercial or ideological purposes. Among the mass culture and mass culture products that emerge in this direction, content and products that become popularized through the choices of societies constitute elements of popular culture. Through social media platforms, which are identified as the most powerful producers and distributors of popular culture, the use and presentation of scientific knowledge lead to the commodification of science, much like art. The aim of this research is to reveal how scientific knowledge is processed as a popular cultural product on social media platforms and how it is commodified in this regard. Within this framework, content produced on YouTube by channels such as Kurzgesagt In a Nutshell, Popular Science TR, Evrim Ağacı, and Bebar Bilim was analyzed using the content analysis method. As a result of the analysis, it was determined that scientific knowledge is commodified as a popular cultural product on social media platforms.

 The Industrial Revolution, along with technological advancements, has led to progress in the field of communication. As a result, the regulations made by humans in their struggle against nature and the daily life practices of societies, encompassing culture, have begun to be presented to the masses through mass media channels for commercial or ideological purposes. Among the mass culture and mass culture products that emerge in this direction, content and products that become popularized through the choices of societies constitute elements of popular culture. Through social media platforms, which are identified as the most powerful producers and distributors of popular culture, the use and presentation of scientific knowledge lead to the commodification of science, much like art. The aim of this research is to reveal how scientific knowledge is processed as a popular cultural product on social media platforms and how it is commodified in this regard. Within this framework, content produced on YouTube by channels such as Kurzgesagt In a Nutshell, Popular Science TR, Evrim Ağacı, and Bebar Bilim was analyzed using the content analysis method. As a result of the analysis, it was determined that scientific knowledge is commodified as a popular cultural product on social media platforms.

 The Industrial Revolution, along with technological advancements, has led to progress in the field of communication. As a result, the regulations made by humans in their struggle against nature and the daily life practices of societies, encompassing culture, have begun to be presented to the masses through mass media channels for commercial or ideological purposes. Among the mass culture and mass culture products that emerge in this direction, content and products that become popularized through the choices of societies constitute elements of popular culture. Through social media platforms, which are identified as the most powerful producers and distributors of popular culture, the use and presentation of scientific knowledge lead to the commodification of science, much like art. The aim of this research is to reveal how scientific knowledge is processed as a popular cultural product on social media platforms and how it is commodified in this regard. Within this framework, content produced on YouTube by channels such as Kurzgesagt In a Nutshell, Popular Science TR, Evrim Ağacı, and Bebar Bilim was analyzed using the content analysis method. As a result of the analysis, it was determined that scientific knowledge is commodified as a popular cultural product on social media platforms.

 Sanayi Devrimi ile birlikte yaşanan teknolojik gelişmeler, iletişim alanında da ilerlemelere yol açmıştır. Bunun sonucunda, insanın doğaya karşı mucadelesi karşında yaptığı duzenlemeleri ve toplumların gunluk yaşam pratiklerini kapsayan kultur, kitle iletişim araçları tarafından ticari veya ideolojik amaçlar doğrultusunda kitlelere sunulmaya başlamıştır. Bu doğrultuda ortaya çıkan kitle kulturu ve kitle kulturu urunlerinin arasından toplumların seçimiyle sıyrılarak populerleşen içerikler ve urunler populer kulturu oluşturan unsurlardandır. Populer kulturun en guçlu ureticisi ve dağıtıcısı olarak nitelendirilen sosyal medya mecraları aracılığıyla bilimsel bilginin kullanılması ve sunulması, tıpkı sanat gibi bilimin de metalaşmasına neden olmaktadır. Bu araştırmanın amacı sosyal medya mecralarında bilimsel bilginin bir populer kultur urunu olarak nasıl işlendiğini ve bu doğrultuda nasıl meta haline getirildiğini ortaya koymaktır. Bu amaç çerçevesinde YouTubeda içerik ureten Kurgesagt  In a Nutshell, Popular Science TR, Evrim Ağacı ve Bebar Bilim isimli kanallar içerik analizi yöntemiyle incelenmiştir. İncelemeden elde edilen bulgular sonucunda sosyal medya mecralarında bilimsel bilginin bir populer kultur urunu haline getirildiği tespit edilmiştir.

Makale detayları

THE PRESENTATION OF SCIENCE AS A ELEMENT OF POPULAR CULTURE ON SOCIAL MEDIA: A CASE STUDY OF YOUTUBE

Yazarlar:

Gizem Tunçöz | Gamze Yetkin Cılızoğlu

Yayıncı:

Kocaeli University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları

Dergi:

Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi Issue 23, pp.23-51

Belge Tipi:

Makale

Yayın Tarihi:

3/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001314611

pISSN:

1303-2771

Culture

Popular Culture

Science

Social Media

YouTubeKültür

Popüler Kültür

Bilim

Sosyal Medya

YouTube

Sayı

Makale detayları

Yazarlar: Gizem Tunçöz | Gamze Yetkin Cılızoğlu

Yayıncı: Kocaeli University

Ana Başlıklar: İletişim Teknolojisi ve Dijital Medya Çalışmaları

Dergi: Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi Issue 23, pp.23-51

Belge Tipi: Makale

Yayın Tarihi: 3/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001314611

pISSN: 1303-2771

Sayı

Yazarlar:

Gizem Tunçöz | Gamze Yetkin Cılızoğlu

Yayıncı:

Kocaeli University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları

Dergi:

Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi Issue 23, pp.23-51

Belge Tipi:

Makale

Yayın Tarihi:

3/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001314611

pISSN:

1303-2771