The Effect of the Perception of Authenticity of the Destination on Tourists' Memorable Tourism Experiences

Serpil Sungur Avcı; Yılmaz Akgündüz

Makale detayları

The Effect of the Perception of Authenticity of the Destination on Tourists' Memorable Tourism Experiences

Yazarlar:

Serpil Sungur Avcı | Yılmaz Akgündüz

Yayıncı:

Kyrgyz-Turkish Manas University

Ana Başlıklar:

Kültürel Miras Turizmi | Ziyaretçi ve İzleyici Çalışmaları | Turist Davranışı ve Ziyaretçi Deneyimi

Dergi:

MANAS Sosyal Araştırmalar Dergisi Vol.13 Issue 3, pp.1109-1126

Belge Tipi:

Makale

Yayın Tarihi:

8/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001319831

pISSN:

1694-7215

Anahtar kelimeler:

Özet:

 The aim of this study is to determine the effect of tourists perceptions of authenticity towards the destination on unforgettable tourism experiences. It is also aimed to determine whether the participants memorable tourism experiences differ according to their gender, marital status, age, income level, education level and number of visits to the destination. In this context, a survey form was created that includes the Destination Authenticity Perception Scale, which consists of two dimensions: existential authenticity and objective authenticity, and the Memorable Tourism Experience Scale, and includes questions to determine the age, gender, marital status, education level, income level and number of visits to the destination of the participants. The sample of the research consists of 396 local tourists who visited the Avanos district of Cappadocia and participated in the pottery-making activity. Participants were selected by convenience sampling method and data were collected through a face-to-face survey. Descriptive statistics were made with the help of SPSS Statistics Program. Then, the hypotheses were tested with the Structural Equation Model, a multivariate statistical method, using the AMOS program. The structural validity of the scales was determined by confirmatory factor analysis, and their internal consistency and reliability were determined by AVE and CR tests. According to the findings, both objective authenticity perceptions and existential authenticity perceptions of tourists towards the destination positively and significantly affect their memorable tourism experiences. In addition, as a result of the One-way ANOVA tests, it was determined that the memorable tourism experiences of the tourists in the destination differed according to their age, income level, educational status and number of visits to Cappadocia.

 The aim of this study is to determine the effect of tourists perceptions of authenticity towards the destination on unforgettable tourism experiences. It is also aimed to determine whether the participants memorable tourism experiences differ according to their gender, marital status, age, income level, education level and number of visits to the destination. In this context, a survey form was created that includes the Destination Authenticity Perception Scale, which consists of two dimensions: existential authenticity and objective authenticity, and the Memorable Tourism Experience Scale, and includes questions to determine the age, gender, marital status, education level, income level and number of visits to the destination of the participants. The sample of the research consists of 396 local tourists who visited the Avanos district of Cappadocia and participated in the pottery-making activity. Participants were selected by convenience sampling method and data were collected through a face-to-face survey. Descriptive statistics were made with the help of SPSS Statistics Program. Then, the hypotheses were tested with the Structural Equation Model, a multivariate statistical method, using the AMOS program. The structural validity of the scales was determined by confirmatory factor analysis, and their internal consistency and reliability were determined by AVE and CR tests. According to the findings, both objective authenticity perceptions and existential authenticity perceptions of tourists towards the destination positively and significantly affect their memorable tourism experiences. In addition, as a result of the One-way ANOVA tests, it was determined that the memorable tourism experiences of the tourists in the destination differed according to their age, income level, educational status and number of visits to Cappadocia.

 The aim of this study is to determine the effect of tourists perceptions of authenticity towards the destination on unforgettable tourism experiences. It is also aimed to determine whether the participants memorable tourism experiences differ according to their gender, marital status, age, income level, education level and number of visits to the destination. In this context, a survey form was created that includes the Destination Authenticity Perception Scale, which consists of two dimensions: existential authenticity and objective authenticity, and the Memorable Tourism Experience Scale, and includes questions to determine the age, gender, marital status, education level, income level and number of visits to the destination of the participants. The sample of the research consists of 396 local tourists who visited the Avanos district of Cappadocia and participated in the pottery-making activity. Participants were selected by convenience sampling method and data were collected through a face-to-face survey. Descriptive statistics were made with the help of SPSS Statistics Program. Then, the hypotheses were tested with the Structural Equation Model, a multivariate statistical method, using the AMOS program. The structural validity of the scales was determined by confirmatory factor analysis, and their internal consistency and reliability were determined by AVE and CR tests. According to the findings, both objective authenticity perceptions and existential authenticity perceptions of tourists towards the destination positively and significantly affect their memorable tourism experiences. In addition, as a result of the One-way ANOVA tests, it was determined that the memorable tourism experiences of the tourists in the destination differed according to their age, income level, educational status and number of visits to Cappadocia.

 Bu araştırmanın amacı turistlerin destinasyona yönelik otantiklik algılarının unutulmaz turizm deneyimlerine etkisini belirlemektir. Ayrıca katılımcıların cinsiyet, medeni durum, yaş, gelir durumu, eğitim seviyesi ve destinasyona geliş sayılarına göre unutulmaz turizm deneyimlerinin farklılık gösterip göstermediğinin belirlenmesi de amaçlanmaktır. Bu kapsamda varoluşsal otantiklik ve nesnel otantiklik olarak iki boyuttan oluşan Destinasyon Otantiklik Algısı Ölçeği, Unutulmaz Turizm Deneyimi Ölçeğini içeren ve katılımcıların yaş, cinsiyet, medeni durum, eğitim durumu, gelir düzeyi ve destinasyona geliş sayısını belirlemek amacıyla soruların yer aldığı bir anket formu oluşturulmuştur. Araştırmanın örneklemini Kapadokyanın Avanos ilçesini ziyaret eden ve çanak-çömlek yapımı aktivitesine katılım gösteren 396 yerli turist oluşturmaktadır. Katılımcılar kolayda örnekleme yöntemi ile seçilmiş olup veriler yüz yüze anket aracılığıyla toplanmıştır. SPSS İstatistik Programı yardımıyla tanımlayıcı istatistikler yapılmıştır. Daha sonra AMOS programı kullanılarak çok değişkenli istatistik yöntemi olan Yapısal Eşitlik Modeli ile hipotezler test edilmiştir. Ölçeklerin yapısal geçerliliği doğrulayıcı faktör analizleriyle, içsel tutarlılıkları ve güvenirlikleri ise AVE ve CR testi ile belirlenmiştir. Bulgulara göre turistlerin destinasyona yönelik hem nesnel otantiklik algıları hem de varoluşsal otantiklik algıları, unutulmaz turizm deneyimlerini pozitif ve anlamlı olarak etkilemektedir. Bunun yanı sıra yapılan One-way ANOVA testleri sonucunda turistlerin destinasyonda yaşadıkları unutulmaz turizm deneyimlerinin, yaşları, gelir durumları, eğitim durumları ve Kapadokyaya geliş sayılarına göre farklılık gösterdiği belirlenmiştir.

Makale detayları

The Effect of the Perception of Authenticity of the Destination on Tourists' Memorable Tourism Experiences

Yazarlar:

Serpil Sungur Avcı | Yılmaz Akgündüz

Yayıncı:

Kyrgyz-Turkish Manas University

Ana Başlıklar:

Kültürel Miras Turizmi | Ziyaretçi ve İzleyici Çalışmaları | Turist Davranışı ve Ziyaretçi Deneyimi

Dergi:

MANAS Sosyal Araştırmalar Dergisi Vol.13 Issue 3, pp.1109-1126

Belge Tipi:

Makale

Yayın Tarihi:

8/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001319831

pISSN:

1694-7215

Destination

Authenticity

Destination Authenticity

Tourism Experience

Unforgettable Tourism Experience

CappadociaDestinasyon

Otantiklik

Destinasyon Otantikliği

Turizm Deneyimi

Unutulmaz Turizm Deneyimi

Kapadokya

Sayı

Makale detayları

Yazarlar: Serpil Sungur Avcı | Yılmaz Akgündüz

Yayıncı: Kyrgyz-Turkish Manas University

Ana Başlıklar: Kültürel Miras Turizmi | Ziyaretçi ve İzleyici Çalışmaları | Turist Davranışı ve Ziyaretçi Deneyimi

Dergi: MANAS Sosyal Araştırmalar Dergisi Vol.13 Issue 3, pp.1109-1126

Belge Tipi: Makale

Yayın Tarihi: 8/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001319831

pISSN: 1694-7215

Sayı

Yazarlar:

Serpil Sungur Avcı | Yılmaz Akgündüz

Yayıncı:

Kyrgyz-Turkish Manas University

Ana Başlıklar:

Kültürel Miras Turizmi | Ziyaretçi ve İzleyici Çalışmaları | Turist Davranışı ve Ziyaretçi Deneyimi

Dergi:

MANAS Sosyal Araştırmalar Dergisi Vol.13 Issue 3, pp.1109-1126

Belge Tipi:

Makale

Yayın Tarihi:

8/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001319831

pISSN:

1694-7215